ISBN:
9781135042813
,
9780415837361
Language:
English
Pages:
1 online resource (231 pages)
Series Statement:
Routledge Library Editions: Television Ser.
Parallel Title:
Erscheint auch als
DDC:
302.2345
Keywords:
Television viewers -- Psychology
;
Television -- Psychological aspects
;
Television ; Psychological aspects
;
Television viewers ; Psychology
;
Electronic books
;
Electronic books
Abstract:
Originally published in 1991, this introduction to studying the television audience discusses developments in semiology and cultural studies and their contribution to our understanding of the power of television. How, in the most precise and intricate sense, does television influence the way we think about the world? What ideological role does it play in contemporary culture? Does TV control us or do we control it? This insightful book assesses the progress in responding to these questions and offers some answers of its own. In the 1980s, with the emergence of semiology and cultural studies in particular, there were a number of significant theoretical developments in our understanding of television's power of which this book provides an overview while also incorporating traditional approaches. It suggests that television influences us ambiguously and unpredictably, depending upon who we are and how we think. Ambiguity does not blunt television's power, it simply diversifies it into a very modern kind of omnipotence. Employing two major qualitative audience studies, this impressive study illustrates its argument with findings that are both unexpected and disturbing.
Abstract:
Cover -- The Ideological Octopus -- Title Page -- Copyright Page -- Original Title Page -- Original Copyright Page -- Table of Contents -- Acknowledgments -- Preface -- Part 1 -- 1. An Introduction to the TV Audience -- 2. Rethinking Television -- 3. The New Audience Research -- 4. Gathering Evidence -- Part 2 -- 5. Two Empirical Studies -- 6. Behind the News -- 7. The Power of the Popular Television: The Case of Cosby -- 8. Conclusion -- References -- Index.
Description / Table of Contents:
Cover; The Ideological Octopus; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; Acknowledgments; Preface; Part 1; 1. An Introduction to the TV Audience; 2. Rethinking Television; 3. The New Audience Research; 4. Gathering Evidence; Part 2; 5. Two Empirical Studies; 6. Behind the News; 7. The Power of the Popular Television: The Case of Cosby; 8. Conclusion; References; Index
Note:
Description based on publisher supplied metadata and other sources
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