ISBN:
1281762725
,
9781281762726
,
9781136402708
,
9780080887951
Language:
English
Pages:
Online-Ressource (xxii, 351 p., [16] p. of plates)
Edition:
Online-Ausg. 2009 Electronic reproduction; Mode of access: World Wide Web
Parallel Title:
Print version Food and Wine Festivals and Events Around the World
DDC:
338.4791
Keywords:
Tourism
;
Festivals Marketing
;
Farm produce Marketing
;
Food Marketing
;
Wine tourism
;
Aufsatzsammlung
;
Aufsatzsammlung
;
Tourismus
;
Wein
;
Regionales Marketing
;
Lebensmittel
Abstract:
Food and Wine Festivals and Events Around the World is a pioneering text that recognises the importance of this rapidly growing aspect of the tourism industry. Food and wine festivals and events play a significant role in rural and urban development and regeneration and the impacts of these events can be far ranging at a social, political, economic and environmental level. This innovative book recognises the development of food and wine festivals as a part of regional and national tourism strategies and uses international case studies to illustrate practice and contextualise theory. Bringing together an international contributor team of experts, this is the first book to study this profitable and expanding area of the tourism industry and provides a unique resource for those studying in the fields of tourism, event management and culinary arts. . Food Events and Festivals provides UK and international case studies to illustrate and examine strategies for the success of this aspect of the tourism industry. . Wine and Drink Festivals considers this topic with particular reference to the role of the tourist, examining the concept around the world. . Farmer's Markets is a fairly new and increasingly popular industry tool, which is explored in more depth in the final section of this book
Abstract:
Food and Wine Festivals and Events Around the World is a pioneering text that recognises the importance of this rapidly growing aspect of the tourism industry. Food and wine festivals and events play a significant role in rural and urban development and regeneration and the impacts of these events can be far ranging at a social, political, economic and environmental level. This innovative book recognises the development of food and wine festivals as a part of regional and national tourism strategies and uses international case studies to illustrate practice and contextualise theory. Bringing together an international contributor team of experts, this is the first book to study this profitable and expanding area of the tourism industry and provides a unique resource for those studying in the fields of tourism, event management and culinary arts. . Food Events and Festivals provides UK and international case studies to illustrate and examine strategies for the success of this aspect of the tourism industry. . Wine and Drink Festivals considers this topic with particular reference to the role of the tourist, examining the concept around the world. . Farmer's Markets is a fairly new and increasingly popular industry tool, which is explored in more depth in the final section of this book
Description / Table of Contents:
Front Cover; Food and Wine Festivals and Events Around the World; Copyright Page; Contents; List of Exhibits; List of Figures; List of Tables; List of Plates; List of Contributors; Acknowledgements; Part I: Context; 1. Food events, festivals and farmers' markets: An introduction: C. Michael Hall and Liz Sharples; 2. Food events and the local food system: Marketing, management and planning issues: C. Michael Hall and Liz Sharples; 3. From haggis to high table: A selective history of festival and feast as mirrors of British landscape and culture: Ian D. Rotherham
Description / Table of Contents:
Part II: Food Events and Festivals4. Conceptualizing festival-based culinary tourism in rural destinations: Carol Kalkstein-Silkes, Liping A. Caiand Xinran Y. Lehto; 5. Case study on the use of Scottish food events in promoting Scottish tourism and food: Wendy Barrie; 6. Food and wine festivals: Stakeholders, long-term outcomes and strategies for success: Anne-Marie Hede; 7. Ludlow Marches Food and Drink Festival: Liz Sharples and Howard Lyons; 8. Food and wine events in Tasmania, Australia: Stuart Crispin and Dirk Reiser; Part III: Wine and Drink Festivals
Description / Table of Contents:
9. Apples, cider and celebration: Liz Sharples10. Segmenting wine festival visitors using their personal involvement with wine: Jingxue (Jessica) Yuan, Alastair M. Morrison, Liping A. Cai, Tim H. Dodd and Sally Linton; 11. Beer festivals: A case study approach: Howard Lyons and Liz Sharples; 12. Wine connoisseurs or curious tourists? The participants in wine festivals: Meg Houghton; Part IV: Farmers' Markets; 13. The authentic market experience of farmers' markets: C. Michael Hall, Richard Mitchell,David Scott and Liz Sharples
Description / Table of Contents:
14. Connecting farmers' markets and tourists in New Brunswick, Canada: Lee Jolliffe15. From saké to sea urchin: Food and drink festivals and regional identity in Japan: Atsuko Hashimoto and David J. Telfer; 16. The Airey's Inlet Farmers' Market: Where the coast meets the ranges: Anne-Marie Hede; 17. Farmers' markets as events for local cultural consumption: The Otago Farmers' Market (Dunedin, New Zealand) explored: Richard Mitchell and David Scott; 18. Case study: The tale of three markets: Jane F. Eastham; Part V: Conclusions; 19. Food festival research methods and approaches: Howard Lyons
Description / Table of Contents:
20. Future issues and trends: Food events, festivals and farmers' markets: C. Michael Hall and Liz SharplesIndex
Note:
Includes bibliographical references and index
,
Electronic reproduction; Mode of access: World Wide Web
URL:
Volltext
(An electronic book accessible through the World Wide Web; click for information)
URL:
Volltext
(An electronic book accessible through the World Wide Web; click for information)
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