ISBN:
1423716094
,
9781423716099
Language:
English
Pages:
xviii, 236 p
,
ill
,
24 cm
Edition:
Boulder, Colo NetLibrary 2005 Online-Ressource E-Books von NetLibrary
Series Statement:
EBSCOhost eBook Collection
Parallel Title:
Print version Beyond branding
Keywords:
Brand name products.
;
Business names.
;
Integrity.
;
Business ethics.
;
Brand name products
;
Business names
;
Integrity
;
Business ethics
;
Integrity
;
Business ethics
;
Business names
;
Brand name products
;
Brand name products.
;
Business names.
;
Integrity.
;
Business ethics.
;
Markenpolitik
;
Wirtschaftsethik
;
Electronic books.
;
Electronic books.
;
Electronic books
;
Aufsatzsammlung
;
Markenpolitik
;
Wirtschaftsethik
;
Markenpolitik
;
Wirtschaftsethik
Note:
Originally published: 2003
,
Includes bibliographical references
,
Electronic reproduction, Boulder, Colo : NetLibrary, 2005
URL:
Volltext
(Deutschlandweit zugänglich)
URL:
Volltext
(Deutschlandweit zugänglich)
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