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  • 101
    Online Resource
    Online Resource
    Marketing to the Social Web : How Digital Customer Communities Build Your Business (2007)
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (240 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Praise for Marketing to the Social Web "Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities." -Mark Fuller, Chairman, Monitor Group "Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement-ignore them at your peril." -George F. Colony, CEO, Forrester Research, Inc. "Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them." -David Kenny, Chairman and Chief Executive Officer, Digitas Inc. "Where's the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived." -Jeff Taylor, CEO, Eons and Founder of Monster.com "Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas." -Steve Harris, Vice President, Global Communications, General Motors Corporation "As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand." -Nicholas Negroponte, Chairman, One Laptop per Child
    Note: Online resource; Title from title page (viewed June 22, 2007)
    URL: https://learning.oreilly.com/library/view/-/9780470124178/?ar
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  • 102
    Online Resource
    Online Resource
    Essentials of Corporate Governance (2007)
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (224 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Praise for Essentials of Corporate Governance "Mr. Anand's book is a practical study of the complicated issues surrounding the world of corporate governance. He includes excellent case studies and best practice solutions for improving governance programs within all types of organizations." -Chrisan Herrod V.P. Marketing and Business Development Compliance Spectrum "This book is a highly practical, accessible guide to post-Enron reforms and an essential resource for managers who want more than just to comply with SOX; this book will help them benefit from it." -Nell Minow Editor and cofounder The Corporate Library Written by Sanjay Anand, one of the world's leading corporate governance, risk management, and regulatory compliance experts, this simple-to-use book is designed with appreciation for demanding professional obligations, with information easy to find and at your fingertips. This professional guide's nuts-and-bolts presentation examines why corporate governance is important, to put you in a better position to understand its successful implementation for your organization. Essentials of Corporate Governance will challenge your concept of corporate governance and provide you with an understanding of: * The concept of governance * The competing goals that corporations may have * Why there is a call for corporations to be more ethical * The various forms of corporate structure * Corporate governance in emerging markets * Corporate governance within nonprofit organizations Communicating the idea of corporate governance as a process and an ideal rather than a set of criteria, this accessible and relevant book is the resource and reference guide you will turn to time and again for the knowledge you need to make corporate governance work for your corporation.
    Note: Online resource; Title from title page (viewed September 10, 2007)
    URL: https://learning.oreilly.com/library/view/-/9780470139813/?ar
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  • 103
    Online Resource
    Online Resource
    Auditor's Guide to Information Systems Auditing (2007)
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (512 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Praise for Auditor's Guide to Information Systems Auditing " Auditor's Guide to Information Systems Auditing is the most comprehensive book about auditing that I have ever seen. There is something in this book for everyone. New auditors will find this book to be their bible-reading it will enable them to learn what the role of auditors really is and will convey to them what they must know, understand, and look for when performing audits. For experiencedauditors, this book will serve as a reality check to determine whether they are examining the right issues and whether they are being sufficiently comprehensive in their focus. Richard Cascarino has done a superb job." -E. Eugene Schultz, PhD, CISSP, CISM Chief Technology Officer and Chief Information Security Officer, High Tower Software A step-by-step guide tosuccessful implementation and control of information systems More and more, auditors are being called upon to assess the risks and evaluate the controls over computer information systems in all types of organizations. However, many auditors are unfamiliar with the techniques they need to know to efficiently and effectively determine whether information systems are adequately protected. Auditor's Guide to Information Systems Auditing presents an easy, practical guide for auditors that can be applied to all computing environments. As networks and enterprise resource planning systems bring resources together, and as increasing privacy violations threaten more organization, information systems integrity becomes more important than ever. With a complimentary student'sversion of the IDEA Data Analysis Software CD, Auditor's Guide to Information Systems Auditing empowers auditors to effectively gauge the adequacy and effectiveness of information systems controls.
    Note: Online resource; Title from title page (viewed March 23, 2007)
    URL: https://learning.oreilly.com/library/view/-/9780470009895/?ar
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  • 104
    Online Resource
    Online Resource
    Wikipatterns (2007)
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (216 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This book provides practical, proven advice for encouraging adoption of your wiki project and growing it into a useful collaboration tool or vibrant online community Gives wiki users a toolbox of thriving wiki patterns, which enable newcomers to avoid making common mistakes or fumbling around for the solutions to the same problems as their predecessors Explains the major stages of wiki adoption and explores patterns that apply to each stage Presents concrete, proven examples of techniques that have helped people grow vibrant collaborative communities and change the way they work for the better Reviews the overall process, including setting up initial content, encouraging people to contribute, dealing with disruptive elements, fixing typos and broken links, making sure pages are in their correct categories, and more
    Note: Online resource; Title from title page (viewed December 10, 2007)
    URL: https://learning.oreilly.com/library/view/-/9780470223628/?ar
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  • 105
    Online Resource
    Online Resource
    The Essential Guide to Going Global (2007)
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (202 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: "Keeping your focus on high ethical standards as well as security, building solid personal relationships, and maintaining real openness while expecting the unexpected - these are good rules for anyone seeking to compete in a rapidly, and in many ways, radically changing global economy. This book has such good advice, and more." --Bill Brock, Former U.S. Trade Representative " Doing Business Anywhere is an excellent book for any business person who thinks global. The Tenets of Global Trade Travis outlines are the fundamental building blocks for global business. Read this book, then read it again." --Rodney M. Birkins Jr., Senior Vice President, Global Sourcing Design & Product Development, QVC Inc. "Doing Business Anywhere by Tom Travis captures that very unique perspective of the core issues and break-through thinking on global trade. Tom's great counsel and insight brings to light a perspective that is crucial to succeed in the challenges as well as issues related to global trade. Well done!" --Jerry Cook, VP Government and Trade Relations, Hanesbrands, Inc. "Anyone whose business relies on going global needs to read this book and understand its message. Tom Travis has artfully distilled the most important principles of international trade." --Ken Eaton, Former SR VP and Managing Director, Global Procurement, Wal-Mart Stores, Inc. "With his decades of international experience, only Tom Travis could have articulated global trade in such a clear, educational and enjoyable manner. Doing Business Anywhere is a must read for "every" business leader and manager." --Steven R. Walton, Chairman, Wing Tai International Apparel Group " Doing Business Anywhere clearly demonstrates that Tom Travis is a master of the game...his thoughtful guide to global trade and his clear prose make this a must read for anyone wanting to compete and succeed in the global economy." --Mark B. Rosenberg, Chancellor, State University System of Florida "As a professor, author, entrepreneur and consultant on the supply chain who has seen the supply chain evolve from a domestic practice to a global science I tip my hat to Tom Travis for condensing everything entrepreneurs and business leaders need to know about global trade into one concise and absorbing book. Tom rightly points out that because problems and road blocks can exist at every turn that integrating his Six Tenets of Global Trade into every aspect of your supply chain is critical to your success. This book is hard to p...
    Note: Online resource; Title from title page (viewed April 20, 2007)
    URL: https://learning.oreilly.com/library/view/-/9780471973171/?ar
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  • 106
    Online Resource
    Online Resource
    Source Code China : The New Global Hub of IT (Information Technology) Outsourcing (2007)
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (320 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Source Code China: The New Global Hub of IT Outsourcing explores the new, uncharted, and potentially profitable, waters of IT outsourcing in China.
    Note: Online resource; Title from title page (viewed October 5, 2007)
    URL: https://learning.oreilly.com/library/view/-/9780470106969/?ar
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  • 107
    Online Resource
    Online Resource
    GAAP Policies and Procedures, Second Edition (2007)
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (432 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Now fully updated and at your fingertips the most practical, authoritative guide to implementing GAAP Get the answers you need to prepare financial statements and keep up to date on the latest FASB requirements. Now fully revised and updated, Wiley GAAP Policies and Procedures, Second Edition is an ideal companion to the Wiley GAAP guide and provides the practical application information essential to ensuring that a company's accounting systems are fully capable of incorporating the most recent GAAP. A concise version of the more detailed GAAP found in the Wiley GAAP guides, Wiley GAAP Policies and Procedures, Second Edition features handy, illustrative decision trees showing how to determine which GAAP ruling to use in a variety of situations, eliminating hours of time wading through detailed GAAP rulings and presents: * New chapters on interim reporting, segment reporting, and accounting changes and correction of errors * Updated content on FAS No. 151, Inventory Costs, FAS No. 153, Exchanges of Non-monetary Assets, FAS No. 154, Accounting Changes and Error Correction, FAS No. 156, Servicing of Financial Assets * Implementation on nineteen newly issued EITFs * Specific accounting policies that comply with GAAP, especially in terms of creating controls that mesh with GAAP * The most common accounting transactions modified to work within GAAP restrictions * Specific controls that allow the maximum level of control over accounting systems while remaining in compliance with GAAP * Templates for forms and reports that can be used in a GAAP-compliant accounting system * Numerous examples of footnotes that can be used to describe GAAP-mandated financial disclosures * Hundreds of GAAP-compliant journal entries for most accounting transactions Wiley GAAP Policies and Procedures, Second Edition is a valuable tool for CFOs, controllers, accounting managers, and general ledger accountants who need to ensure that their company properly treats all types of accounting transactions in accordance with GAAP.
    Note: Online resource; Title from title page (viewed April 27, 2007)
    URL: https://learning.oreilly.com/library/view/-/9780470081839/?ar
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  • 108
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    Online Resource
    Best Practices in Lean Six Sigma Process Improvement : A Deeper Look (2007)
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (304 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Best Practices in Lean Six Sigma Process Improvement reveals how to refocus lean/six sigma processes on what author Richard Schonberger-world-renowned process improvement pioneer-calls "the Golden Goals": better quality, quicker response, greater flexibility, and higher value. This manual shows you how it can be done, employing success stories of over 100 companies including Apple, Illinois Tool Works, Dell, Inc., and Wal-Mart, all of which have established themselves as the new, global "Kings of Lean," surpassing even Toyota in long-term improvement.
    Note: Online resource; Title from title page (viewed December 4, 2007)
    URL: https://learning.oreilly.com/library/view/-/9780470168868/?ar
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  • 109
    Online Resource
    Online Resource
    The WorldatWork Handbook of Compensation, Benefits & Total Rewards : A Comprehensive Guide for HR Professionals (2007)
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (864 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Praise for The WorldatWork Handbook of Compensation, Benefits & Total Rewards This is the definitive guide to compensation and benefits for modern HR professionals who must attract, motivate, and retain quality employees. Technical enough for specialists but broad in scope for generalists, this well-rounded resource belongs on the desk of every recruiter and HR executive. An indispensable tool for understanding and implementing the total rewards concept, the WorldatWork Handbook of Compensation, Benefits, and Total Rewards is the key to designing compensation practices that ensure organizational success. Coverage includes: Why the total rewards strategy works Developing the components of a total rewards program Common ways a total rewards program can go wrong Designing and implementing a total rewards program Communicating the total rewards vision Developing a compensation philosophy and package FLSA and other laws that affect compensation Determining and setting competitive salary levels And much more
    Note: Online resource; Title from title page (viewed May 4, 2007)
    URL: https://learning.oreilly.com/library/view/-/9780470085806/?ar
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  • 110
    Online Resource
    Online Resource
    The New Rules of Marketing and PR : How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly (2007)
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (304 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
    Note: Online resource; Title from title page (viewed June 4, 2007)
    URL: https://learning.oreilly.com/library/view/-/9780470113455/?ar
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  • 111
    Online Resource
    Online Resource
    PricewaterhouseCoopers 2008 Guide to Tax and Financial Planning (2007)
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (252 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: A detailed guide that covers some of today's most important tax and financial planning issues To understand new tax rules and plan for their financial future, readers need clear explanations-not complicated tax jargon that only an accountant could understand. In straightforward and accessible language, PricewaterhouseCoopers 2008 Guide to Tax and Financial Planning explains the most recent tax law changes, answers common questions about tricky tax issues, and outlines the best ways to invest money, organize a small business, and plan for retirement under these new tax rules. Filled with valuable advice from a proven authority in the field, this guide will help readers feel confident and comfortable with important year-end tax planning. PricewaterhouseCoopers (www.pwc.com) provides industry-focused assurance, tax, and advisory services for public and private clients. More than 120,000 people in 139 countries connect their thinking, experience, and solutions to build public trust and enhance value for clients and their stakeholders.
    Note: Online resource; Title from title page (viewed November 9, 2007)
    URL: https://learning.oreilly.com/library/view/-/9780470139707/?ar
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  • 112
    Online Resource
    Online Resource
    Developing Software for Symbian OS : A Beginner's Guide to Creating Symbian OS v9 Smartphone Applications in C++ (2007)
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (460 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Many problems encountered by engineers developing code for specialized Symbian subsystems boil down to a lack of understanding of the core Symbian programming concepts. Developing Software for Symbian OS remedies this problem as it provides a comprehensive coverage of all the key concepts. Numerous examples and descriptions are also included, which focus on the concepts the author has seen developers struggle with the most. The book covers development ranging from low-level system programming to end user GUI applications. It also covers the development and packaging tools, as well as providing some detailed reference and examples for key APIs. The new edition includes a completely new chapter on platform security. The overall goal of the book is to provide introductory coverage of Symbian OS v9 and help developers with little or no knowledge of Symbian OS to develop as quickly as possible. There are few people with long Symbian development experience compared to demand, due to the rapid growth of Symbian in recent years, and developing software for new generation wireless devices requires knowledge and experience of OS concepts. This book will use many comparisons between Symbian OS and other OSes to help in that transition. Get yourself ahead with the perfect introduction to developing software for Symbian OS.
    Note: Online resource; Title from title page (viewed December 14, 2007)
    URL: https://learning.oreilly.com/library/view/-/9780470725702/?ar
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  • 113
    Online Resource
    Online Resource
    Business Power : Creating New Wealth from IP Assets (2007)
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (288 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Praise for Business Power Creating: New Wealth from IP Assets " Business Power is an essential handbook for every business leader. Creating and growing IP is a critical element of innovation and accelerates the transformation of knowledge to market value. Business Power provides a step-by-step approach to value creation." -Dr. Martin Fleming, Vice President, Corporate Strategy IBM Corporation "It is difficult to overstate the importance of effectively managing intellectual property assets in the current and future global business landscape. This book gathers together a unique collection of thought leaders on every aspect of intellectual property management. Whether you are interested in brand management, human capital management, patent portfolio management, trade secret management, or anything in between, and whether you are an interested observer of business, or a CEO of a Fortune 500 company, you will gain something from this book." -Anthony Breitzman, PhD, Principal and Director of Research 1790 Capital Management LLC " Business Power provides valuable strategic and tactical knowledge about IP and its role in corporate performance. The book presents a unique collection of views about creating, and sustaining competitive performance and increasing value in a global economy. A must-read for business leaders and lawyers alike." -William C. Foote, Chairman of the Board and Chief Executive Officer USG Corporation
    Note: Online resource; Title from title page (viewed April 20, 2007)
    URL: https://learning.oreilly.com/library/view/-/9780470120750/?ar
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  • 114
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    The Business Coaching Toolkit (2007)
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (256 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Discover the 10 best Coaching practices for solving problems and implementing change with clients--right away Coaching works, there's no doubt about that. But the coaching industry is going through tremendous change that all professional coaches need to address. Equipping coaching professionals to stay on the cutting-edge of their craft, The Business Coaching Toolkit: Top 10 Strategies for Solving the Toughest Dilemmas Facing Organizations expertly provides a collection of application-based, proven tools that present creative solutions to common situations encountered in today's workplace. This hands-on guide creatively empowers professionals to: * Achieve greater performance by identifying and maximizing strengths and managing weaknesses * Lead their team or client through setting specific, measurable, and reasonable goals * Discover the deeper meaning of vision and tie goals into the client's core values * Guide clients through a comprehensive analysis of their current situation--the good, the bad, and the ugly Whether it's increasing a client's time management skills, giving feedback to an employee, or building a leadership team, The Business Coaching Toolkit presents a valuable supply of straightforward exercises designed to bring a new dimension to every coaching professional's work with clients.
    Note: Online resource; Title from title page (viewed November 2, 2007)
    URL: https://learning.oreilly.com/library/view/-/9780470146927/?ar
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  • 115
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    Balanced Scorecard Strategy For Dummies® (2007)
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (362 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: A practical, easy-to-understand guide to Balanced Scorecard for busy business leaders The Balanced Scorecard method is an analysis technique designed to translate an organization's mission and vision statement and overall business strategies into specific, quantifiable goals, and to monitor the organization's performance in achieving these goals. Much less technology driven then other analysis approaches, it analyzes an organization's overall performance in four regards: financial analysis, customer service, productivity and internal analysis, and employee growth and satisfaction. Balanced Scorecard Strategy For Dummies breaks down the basics of Balanced Scorecard in simple language with practical, Dummies-style guidance on getting it done. This book covers all the basics of Balanced Scorecard for busy executives and managers-and does it without the high price tag of most professional level Balanced Scorecard guides.
    Note: Online resource; Title from title page (viewed September 11, 2007)
    URL: https://learning.oreilly.com/library/view/-/9780470133972/?ar
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  • 116
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    ActionScript™ 3.0 Bible (2007)
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (792 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Packed with hands-on instruction and step by step tutorials, the ActionScript 3 Bible is everything you need to harness the power of this amazing language. ActionScript experts Roger Braunstein and Mims Wright guide you through the in's and out's of building Rich Internet Applications with ActionScript 3. Coverage includes: * The ActionScript 3 language - variables, datatypes, operators and expressions, functions, and more * Object-Oriented aspects of ActionScript 3 * Working with XML * Dealing with events * Handling error events and making your applications fault tolerant * Debugging ActionScript applications * Loading external data * Working with audio, video and graphics * Working in binary * Developing for Apollo * Application deployment And more...
    Note: Online resource; Title from title page (viewed October 29, 2007)
    URL: https://learning.oreilly.com/library/view/-/9780470135600/?ar
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  • 117
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    Project Management For Dummies® (2006)
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (384 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: More than two thirds of American companies use teams to execute their most important projects, making project management a highly valuable skill for advancing your career. Project Management For Dummies, Second Edition introduces you to the principles of successful project management and shows you how to motivate any team to gain maximum productivity. You'll find out how to: Define your project and what you intend to accomplish Identify project stakeholders and their expectations Develop a project plan Establish project schedules and timetables Determine which skill sets and resources the project requires Choose team members and define their roles Launch you project and track its progress Encourage peak performance Conclude your project successfully Complete with helpful tips on delegating, shortening schedules, and optimizing your own performance Project Management for Dummies, help you get your project, and your career, off the ground in no time.
    Note: Online resource; Title from title page (viewed December 11, 2006)
    URL: https://learning.oreilly.com/library/view/-/9780470049235/?ar
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  • 118
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    Branding For Dummies® (2006)
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (384 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors' don't. Whatever your business is, whether it's large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You'll get familiar with branding essentials like: Defining your company's identity Developing logos and taglines Launching your brand marketing plan Managing and protecting your brand Fixing a broken brand Making customers loyal brand champions Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack-and for positioning your business to reap the ensuing rewards.
    Note: Online resource; Title from title page (viewed December 6, 2006)
    URL: https://learning.oreilly.com/library/view/-/9780471771593/?ar
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  • 119
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    ASP.NET 2.0 All-In-One Desk Reference For Dummies® (2006)
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (910 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Eight minibooks cover ASP.NET basics, Web controls, using HTML and ASP, C#, Visual Basic, database programming, using the .NET Framework, and advanced ASP.NET 2 (including themes, custom server controls, and Web parts) The ideal resource for Web programming newcomers as well as the 1.5 million existing ASP developers who want a complete ready-reference that covers the new ASP.NET 2 updates More than double the size of ASP.NET 2 For Dummies (0-7645-7907-X), the latest edition of the bestselling ASP beginner book that boasts combined sales of more than 100,000 copies across all editions Written by veteran Dummies author Doug Lowe, who is renowned for his ability to explain complex topics in plain English
    Note: Online resource; Title from title page (viewed July 12, 2006)
    URL: https://learning.oreilly.com/library/view/-/9780471785989/?ar
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  • 120
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    Mastering the SAP Business Information Warehouse : Leveraging the Business Intelligence Capabilities of SAP NetWeaver, 2nd Edition (2006)
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (720 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: "This book is the definitive guide for SAP NetWeaver BI professionals. Based on their extraordinary expertise with the product, the authors provide deep insights about key innovations in the areas of user experience, query performance, integrated planning, and enterprise-wide data warehousing." -Stefan Sigg, Vice President, SAP NetWeaver Business Intelligence The long-anticipated publication of this second edition reflects the growing success of SAP NetWeaver as well as the various Business Intelligence (BI) capabilities that are embedded with SAP BW version 7.0. Written by SAP insiders, this comprehensive guide takes into account the ever-changing features, functionality, and toolsets of SAP NetWeaver to bring you the most updated information on how to use SAP BW to design, build, deploy, populate, access, analyze, present, and administer data. You'll discover the options that are available in SAP NetWeaver and uncover a new means to improve business performance. This book reflects the process an organization goes through during an implementation of the software. The authors begin with an introduction to BI and SAP NetWeaver and quickly progress to information modeling and enterprise data warehouse concepts. You'll learn how to access and deliver meaningful analytic information to the organization, as well as perform integrated planning functions. Finally, the authors share invaluable insight on warehouse administration, performance, and security. With more than 50 percent new or revised material, this second edition of Mastering the SAP Business Information Warehouse shows you how to: Extract data from online transaction processing systems Store transformed data in a way that best supports reporting and analysis Use the various Business Explorer tools such as BEx Report Designer, BEx Analyzer, BEx Broadcaster, and BEx Web Application Designer Schedule, monitor, troubleshoot, and archive data loads The companion Web site contains sample chapters in Wiki format and the authors' blog where readers may enter discussions about the book and SAP. Wiley Technology Publishing Timely. Practical. Reliable. Visit our Web site at www.wiley.com/compbooks/ Visit the companion Web site at www.wiley.com/compbooks/mcdonald The companion Web site contains the sample code presented in the text of the book, plus implementation templates.
    Note: Online resource; Title from title page (viewed August 28, 2006)
    URL: https://learning.oreilly.com/library/view/-/9780764596377/?ar
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    Business Continuity Strategies : Protecting Against Unplanned Disasters, 3rd Edition (2006)
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (224 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Cost-efficient business contingency and continuity planning for a post-9/11 and Katrina world Disasters can happen. Contingency plans are necessary. But how detailed and expensive do your contingency and continuity plans really need to be? Employing a thoroughly practical approach, Business Continuity Strategies: Protecting Against Unplanned Disasters, Third Edition provides a proven methodology for implementing a realistic and cost-efficient business contingency program. Kenneth Myers--an internationally recognized contingency planning specialist--shows corporate leaders how to prepare a logical "what if" plan that would enable an organization to retain market share, service customers, and maintain cash flow if a disaster occurs. Completely updated throughout to reflect lessons learned from 9/11 and hurricanes Katrina and Wilma, Business Continuity Strategies, Third Edition helps cost-conscious senior management: * Establish a corporate contingency program policy and strategy that ensures timely completion of a plan, with minimal disruption to operations * Minimize plan development costs * Understand the importance of conducting briefings to communicate the proper mindset before the program development process begins * Save time and money by avoiding a consultant's traditional approach of extensive information-gathering that contributes little to the development of practical solutions, but much in the way of consultant fees Addressing countless hypothetical disaster scenarios doesn't make good business sense. Business Continuity Strategies, Third Edition helps companies focus on what is necessary to survive a natural catastrophe, workplace violence, or a terrorist attack.
    Note: Online resource; Title from title page (viewed September 29, 2006)
    URL: https://learning.oreilly.com/library/view/-/9780470040386/?ar
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    SQL For Dummies® (2006)
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (432 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: See how SQL interfaces with today's environments Start building and using relational databases with SQL's newest features The database may be the twenty-first century filing cabinet, but building one is a little more complex than sliding drawers into a metal box. With this book to guide you through all the newest features of SQL, you'll soon be whipping up relational databases, using SQL with XML to power data-driven Web sites, and more! Discover how to * Use SQL in a client/server system * Build a multitable relational database * Construct nested and recursive queries * Set up database security * Use SQL within applications * Map SQL to XML
    Note: Online resource; Title from title page (viewed August 14, 2006)
    URL: https://learning.oreilly.com/library/view/-/9780470046524/?ar
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    Visio® 2007 For Dummies® (2006)
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (387 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Reveal your inner business artist with Visio Turn your ideas into diagrams and drawings with Visio's stencils and templates If you have an idea you want to get down on electronic paper, Visio 2007 is for you, and so is this book! They're both flexible and user-friendly. Here's how to use Visio to capture ideas from simple to intricate, update data in a drawing with a single click, add and manipulate text, work with connectors, and more. Discover how to Create business, engineering, software, or network diagrams Format an entire drawing using themes Analyze "what-if" scenarios with PivotDiagrams Produce layered multipage drawings Save drawings to publish on the Web
    Note: Online resource; Title from title page (viewed December 18, 2006)
    URL: https://learning.oreilly.com/library/view/-/9780470089835/?ar
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    Symbian for Software Leaders : Principles of Successful Smartphone Development Projects (2005)
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (328 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: As a co-founder of Symbian and former executive of Psion Software, David Wood has been actively involved in well over 100 smartphone development projects worldwide. Over the time spent on these projects, he has come to understand the key issues which determine the difference between successful and unsuccessful projects for Symbian OS. This book highlights and explains: How to tame the awesome inner complexity of smartphone technology Optimal project team organisation, combining agility and reliability The design and the philosophy behind key features of Symbian OS The potential trouble spots of smartphone integration, testing, and optimisation How to receive the full benefit of the diverse skills in the extensive Symbian partner ecosystem The methods that are most likely to deliver commercial success when using Symbian OS The wider significance of Symbian OS skills and expertise in the evolving mobile marketplace The particular importance of software leaders in bringing breakthrough smartphone products to the market
    Note: Online resource; Title from title page (viewed September 2, 2005)
    URL: https://learning.oreilly.com/library/view/-/9780470016831/?ar
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    Computer Networking : Internet Protocols in Action (2005)
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (288 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Hands-on networking experience, without the lab! The best way to learn about network protocols is to see them in action. But that doesn't mean that you need a lab full of networking equipment. This revolutionary text and its accompanying CD give readers realistic hands-on experience working with network protocols, without requiring all the routers, switches, hubs, and PCs of an actual network. Computer Networking: Internet Protocols in Action provides packet traces of real network activity on CD. Readers open the trace files using Ethereal, an open source network protocol analyzer, and follow the text to perform the exercises, gaining a thorough understanding of the material by seeing it in action. Features Practicality: Readers are able to learn by doing, without having to use actual networks. Instructors can add an active learning component to their course without the overhead of collecting the materials. * Flexibility: This approach has been used successfully with students at the graduate and undergraduate levels. Appropriate for courses regardless of whether the instructor uses a bottom-up or a top-down approach. Completeness: The exercises take the reader from the basics of examining quiet and busy networks through application, transport, network, and link layers to the crucial issues of network security.
    Note: Online resource; Title from title page (viewed January 3, 2005)
    URL: https://learning.oreilly.com/library/view/-/9780471661863/?ar
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    Law and Ethics in Coaching (2005)
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (312 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: "This book provides an easy-to-read introduction to the core ethical and professional issues faced by all coaches irrespective of length of coaching experience. The case studies and guidelines in this book will help coaches constructively reflect on their coaching practice, and will help build the solid ethical foundation that professional coaching practice demands. A very useful text for both the beginning and experienced coach." --Anthony M. Grant, PhD, Director, Coaching Psychology Unit, University of Sydney "Pat Williams is quickly becoming the authority on the ethics of the coaching profession. He brings his full integrity and passion to this wonderful book. Do not overlook the importance of this book to your success." --Laura Berman Fortgang, MCC, pioneer in the coaching field and author of Take Yourself to the Top and Now What? 90 Days to a New Life Direction The first comprehensive book covering ethical and legal guidelines for personal and executive coaches As coaching grows into a unique and fully established profession, coaches are already discovering and dealing with the special ethical and legal dilemmas that can arise in the coaching context. Law and Ethics in Coaching presents the first comprehensive look at ethical and legal issues in coaching. From coach-client conflicts to conflicts of interest, from assessments to informed consent, the authors detail the breadth of ethical quandaries in coaching and provide highly practical advice for avoiding problems--and for solving them. With contributions from leaders in law, ethics, and coaching, the text includes coverage of: * The emergence of the coaching profession and its intersection with ethics and law * Foundations of ethics for professions * Making ethical choices * Getting, growing, and measuring coaching ability * Developing and maintaining client trust * Multiple-role relationships in coaching * Ethical use of assessments in coaching * Legal issues and solutions for coaches * The intersection of culture and ethics in organizations * Coaching into the future Filled with a dynamic blend of case studies, discussion questions, illuminating quotes, and other examples, Law and Ethics in Coaching is both a trailblazing professional reference and an unparalleled textbook for coaching programs.
    Note: Online resource; Title from title page (viewed November 4, 2005)
    URL: https://learning.oreilly.com/library/view/-/9780471716143/?ar
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    Indispensable : How to Become the Company That Your Customers Can't Live Without (2005)
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (240 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance. Renowned business consultant Joe Calloway looks at how real companies have made their product or service "mission critical," and satisfied customers in the process. Indispensable goes straight to the heart of the issue and reveals how successful companies-of any size, in virtually any manufacturing, selling, or service endeavor-achieve market leadership through The Five Drivers of fierce customer loyalty. Indispensable shows readers how to: Create and sustain momentum: overcome organizational inertia and keep moving forward Develop habitual dependability: make consistency of performance a defining characteristic Connect continuously See the Big Picture Outcome: create compelling customer experiences Engage, Enchant, Enthrall: make magic in the marketplace With interviews, detailed case studies, and dozens of real-world, effective customer service ideas and initiatives, Indispensable is just what today's forward-thinking businesses need.
    Note: Online resource; Title from title page (viewed April 29, 2005)
    URL: https://learning.oreilly.com/library/view/-/9780471703082/?ar
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    The Shellcoder's Handbook : Discovering and Exploiting Security Holes (2004)
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (644 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Examines where security holes come from, how to discover them, how hackers exploit them and take control of systems on a daily basis, and most importantly, how to close these security holes so they never occur again A unique author team-a blend of industry and underground experts- explain the techniques that readers can use to uncover security holes in any software or operating system Shows how to pinpoint vulnerabilities in popular operating systems (including Windows, Linux, and Solaris) and applications (including MS SQL Server and Oracle databases) Details how to deal with discovered vulnerabilities, sharing some previously unpublished advanced exploits and techniques
    Note: Online resource; Title from title page (viewed April 2, 2004)
    URL: https://learning.oreilly.com/library/view/-/9780764544682/?ar
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    The Data Model Resource Book, Volume 1 (2001)
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (560 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: A quick and reliable way to build proven databases for core business functions Industry experts raved about The Data Model Resource Book when it was first published in March 1997 because it provided a simple, cost-effective way to design databases for core business functions. Len Silverston has now revised and updated the hugely successful 1st Edition, while adding a companion volume to take care of more specific requirements of different businesses. This updated volume provides a common set of data models for specific core functions shared by most businesses like human resources management, accounting, and project management. These models are standardized and are easily replicated by developers looking for ways to make corporate database development more efficient and cost effective. This guide is the perfect complement to The Data Model Resource CD-ROM , which is sold separately and provides the powerful design templates discussed in the book in a ready-to-use electronic format. A free demonstration CD-ROM is available with each copy of the print book to allow you to try before you buy the full CD-ROM.
    Note: Online resource; Title from title page (viewed March 21, 2001)
    URL: https://learning.oreilly.com/library/view/-/9780471380238/?ar
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    Creating the Innovation Culture : Leveraging Visionaries, Dissenters and Other Useful Troublemakers (2001)
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (272 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Why dissenters can be an organization's most valuable asset and how to transform dissent into innovation Innovation is essential to competitive survival in today's global marketplace. But in the majority of traditional organizations, innovators are perceived as counter-productive dissenters, single-minded troublemakers who are difficult to manage and politically naive. Written by a leading international expert on change management, this groundbreaking book explores the vital link between the need for innovation in the e-business world and the new role of dissenters as agents for constructive change. With the help of numerous case examples and anecdotes, Frances Horibe helps managers appreciate the value that dissent can bring to an organization, and she provides proven strategies and hands-on advice on how to encourage innovation and manage creative dissent, while avoiding paralyzing conflicts. Readers learn about the new role of managers as political handlers who help develop and support new ideas and sell them to senior management, and much more.
    Note: Online resource; Title from title page (viewed July 25, 2001)
    URL: https://learning.oreilly.com/library/view/-/9780471646280/?ar
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  • 131
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    From Worst to First : Behind the Scenes of Continental's Remarkable Comeback (1990)
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (304 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World . . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Week From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution From Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'-The Seattle Post-Intelligencer All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.
    Note: Online resource; Title from title page (viewed August 30, 1990)
    URL: https://learning.oreilly.com/library/view/-/9780471356523/?ar
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