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  • 1
    Online Resource
    Online Resource
    Malden, MA : Wiley-Blackwell
    ISBN: 9781405187978 , 9781405187961 , 1444319116 , 9781444319118
    Language: English
    Pages: Online-Ressource (x, 244 p) , ill
    Edition: Online-Ausg. Palo Alto, Calif ebrary 2010 Electronic reproduction; Available via World Wide Web
    Parallel Title: Print version New Media for a New China
    DDC: 302.230951
    RVK:
    Keywords: Mass media and culture ; Mass media Political aspects ; China Politics and government ; Aufsatzsammlung ; Aufsatzsammlung ; China ; Massenmedien
    Abstract: New Media for a New China is a timely introduction to the current state of the mass media in China and it's growing role in the 21st Century global communication system Brings together an international cast of scholars to analyse the diverse roles of China's media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR) Considers the position of China's media in the middle of the country's tremendous social, economic and political changes Explores the concept of the 21st century as "China's Century" because of the nation's unprecedented growth
    Description / Table of Contents: New Media for a New China; Contents; Notes on Contributors; Preface; Introduction; 1 2008 New Challenges to China's Media; 2 Development and Theory of the Media; 3 The Impact of New Media; 4 Newspapers Changing Roles; 5 Magazines An Industry in Transition; 6 Radio Broadcasting Deregulation and Development; 7 Television Entertainment; 8 Television News; 9 Xinhua The Voice of the Party; 10 Advertising Wings for the Media; 11 Public Relations; 12 Film An Industry versus Independents; 13 English-Language Media in China; 14 Overseas Media Serve Chinese Diaspora; 15 Conclusion; Notes; Index
    Note: Includes bibliographical references and index , Electronic reproduction; Available via World Wide Web
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: Volltext  (URL des Erstveröffentlichers)
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  • 2
    ISBN: 9783110209242
    Language: English
    Pages: Online-Ressource (vi, 122 p) , 24 cm
    Edition: Online-Ausg. Palo Alto, Calif ebrary 2009 Electronic reproduction; Available via World Wide Web
    Series Statement: Communications monograph 6
    Parallel Title: Print version The Social Embeddedness of Media Use : Action Theoretical Contributions to the Study of TV Use in Everyday Life
    DDC: 302.23/45085
    RVK:
    Keywords: Television broadcasting Social aspects ; Television Social aspects ; Mass media Social aspects ; Television and families ; Communication Research Television News Viewing ; Familie ; Fernsehen ; Medienkonsum ; Alltag
    Abstract: Scholars in the field of communication research have extensively studied television viewing in general and watching television news in particular. The book looks at the subject from an integrative theoretical perspective. Based on Schutzean sociology and action theoretical approaches to media use, the author argues that immediate social influences and other everyday life situations largely determine television use, and that the influence of short-term situational characteristics are often overlooked in person-centered explanatory models. In three empirical studies, the role of short-term situations and the influence of immediate social surroundings is analyzed. The use of Discrete Time Event History Analysis is an innovative way to look at household diary data. Findings reveal how family members influence each other in many ways. Watching television turns out to be an integral part of everyday life in the family, but also a force that may reduce family interaction. It is shown that television may serve as a surrogate for those family members that are not present, and that family members while present at home follow each others example. Partners are shown to mimic each other, children to mimic their parents, and parents follow the example set by their children. Television news viewing, in contrast to general television viewing is less determined by the immediate influence of others. Also, the individual motivations for news viewing vary throughout the day. First exposure to television news appears to be motivated by other factors than subsequent exposure. A need for 'surveillance' dominates first exposure, but subsequent exposure appears to be governed by other, more 'ritualistic' motivations. The book is important to scholars, graduate-level students and practitioners who are concerned with theoretical and methodological insights in the phenomenon of television viewing in everyday life.
    Description / Table of Contents: Frontmatter ; Contents; Chapter 1. The social embeddedness of media use: An introduction; Chapter 2. Transcending Uses and Gratifications: Media use as social action and the use of event history analysis; Chapter 3. The situational and time-varying context of routines in television viewing; Chapter 4. Watching television news in everyday life: An event history analysis; Chapter 5. The social character of parental and adolescent television viewing; Chapter 6. On the use of an action theoretical approach to television (news) viewing; Backmatter
    Note: Includes bibliographical references and index , Electronic reproduction; Available via World Wide Web
    URL: Cover
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: Volltext  (URL des Erstveröffentlichers)
    Library Location Call Number Volume/Issue/Year Availability
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