ISBN:
9781107294899
Language:
English
Pages:
1 online resource (vi, 205 pages)
Parallel Title:
Erscheint auch als
Parallel Title:
Erscheint auch als
DDC:
306.44
Keywords:
Englisch
;
English language / Business English / Study and teaching (Higher)
;
English language / Rhetoric / Study and teaching (Higher)
;
English language / Style / Study and teaching (Higher)
;
Business writing / Study and teaching
;
Business writing / Technique
;
Corporate Design
;
Werbesprache
;
Englisch
;
Wirtschaftssprache
;
Englisch
;
Wirtschaftssprache
;
Corporate Design
;
Werbesprache
Abstract:
The ways in which commercial organizations and service providers 'style' themselves – creating the image they wish to portray to their potential consumers – is a long-established area of research in the fields of sociology and business studies. However language also plays an important role in organizational styling, something which until now has been largely overlooked in the literature. This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves. It discusses in detail a number of case studies and presents an innovative take on the notion of style, as well as bringing together work from linguistics, business studies and sociology. This interdisciplinary book will be of interest to scholars and advanced students in sociolinguistics, and scholars of sociology and business studies
Description / Table of Contents:
Machine generated contents note: 1. Introduction: the organization as a corporate actor; 2. Styling: from persons to organizations; 3. Enterprise culture as a master ethical regime; 4. Size matters: the semiotics of big versus small businesses; 5. When Peter meets Harry: the emotional labor of organizations; 6. Organizational restyling; 7. Styling the organizational other; 8. Organizations and speakers: structure and agency in language
Note:
Title from publisher's bibliographic system (viewed on 05 Oct 2015)
DOI:
10.1017/CBO9781107294899
URL:
Volltext
(URL des Erstveröffentlichers)
URL:
Volltext
(URL des Erstveröffentlichers)
URL:
Volltext
(lizenzpflichtig)
URL:
https://doi.org/10.1017/CBO9781107294899
URL:
Volltext
(lizenzpflichtig)
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