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˜Theœ language of organizational styling

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The language of organizational styling

Verfasser: Wee, Lionel <1963-> GND link to dataset open/close  GND search link open/close  (DE-588)143720295
1. publ.
978-1-107-05480-6
Schlagwörter: Englisch GND link to dataset open/close  GND search link open/close  ; Wirtschaftssprache GND link to dataset open/close  GND search link open/close  ; Corporate Design GND link to dataset open/close  GND search link open/close  ; Werbesprache GND link to dataset open/close  GND search link open/close 

 Buch
SFX (Services, Fernleihe und weitere eXtras)

Bestand im BVB:
Externe Links:
Fach:
  • Soziologie
  • Anglistik / Amerikanistik


Letzte Änderung: 08.03.2016
Titel:˜Theœ language of organizational styling
URL:http://assets.cambridge.org/97811070/54806/cover/9781107054806.jpg
Erläuterung :Cover image
URL:http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=02809852...
Erläuterung :Inhaltsverzeichnis
Von:Lionel Wee
LoC-Nummer:014020937
ISBN:978-1-107-05480-6
Erscheinungsort:Cambridge
Verlag:Cambridge Univ. Press
Erscheinungsjahr:2015
Ausgabe:1. publ.
Umfang:VI, 205 S.
Fußnote :Includes bibliographical references and index
Abstract:"The ways in which commercial organizations and service providers 'style' themselves - creating the image they wish to portray to their potential consumers - is a long-established area of research in the fields of sociology and business studies. However language also plays an important role in organizational styling, something which until now has been largely overlooked in the literature. This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves. It discusses in detail a number of case studies and presents an innovative take on the notion of style, as well as bringing together work from linguistics, business studies and sociology. This interdisciplinary book will be of interest to scholars and advanced students in sociolinguistics, and scholars of sociology and business studies"..
Sprache:eng
LoC-Notation:PE1479.B87
RVK-Notation:HF 131
Thema (Schlagwort):Englisch; Wirtschaftssprache; Corporate Design; Werbesprache
Weitere Schlagwörter :Englisch; Linguistik; English language; Business English; Study and teaching (Higher); English language; Rhetoric; Study and teaching (Higher); English language; Style; Study and teaching (Higher); Business writing; Study and teaching; Business writing; Technique; LANGUAGE ARTS&DISCIPLINES / Linguistics / Sociolinguistics

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300 |a VI, 205 S. 
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500 |a Includes bibliographical references and index 
520 |a "The ways in which commercial organizations and service providers 'style' themselves - creating the image they wish to portray to their potential consumers - is a long-established area of research in the fields of sociology and business studies. However language also plays an important role in organizational styling, something which until now has been largely overlooked in the literature. This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves. It discusses in detail a number of case studies and presents an innovative take on the notion of style, as well as bringing together work from linguistics, business studies and sociology. This interdisciplinary book will be of interest to scholars and advanced students in sociolinguistics, and scholars of sociology and business studies".. 
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650 4|a Englisch 
650 4|a Linguistik 
650 4|a English language |x Business English |x Study and teaching (Higher) 
650 4|a English language |x Rhetoric |x Study and teaching (Higher) 
650 4|a English language |x Style |x Study and teaching (Higher) 
650 4|a Business writing |x Study and teaching 
650 4|a Business writing |x Technique 
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65007|a Wirtschaftssprache |0 (DE-588)4117662-5 |2 gnd |9 rswk-swf 
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68901|a Wirtschaftssprache |0 (DE-588)4117662-5 |D s 
68902|a Corporate Design |0 (DE-588)4231157-3 |D s 
68903|a Werbesprache |0 (DE-588)4065535-0 |D s 
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