ISBN:
9781349216109
Language:
English
Pages:
1 Online-Ressource (IX, 195 p)
Edition:
Springer eBook Collection. Humanities, Social Sciences and Law
Parallel Title:
Printed edition
Keywords:
Political theory
;
Political communication
;
Democracy
;
Political science
;
Industries
;
Sociology
;
Communication in politics.
Abstract:
This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould
DOI:
10.1007/978-1-349-21610-9
URL:
Volltext
(lizenzpflichtig)
Permalink