864759568     

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Advertising and Democracy in the Mass Age / by Terence H. Qualter

London ; s.l. : Palgrave Macmillan UK ; Imprint: Palgrave Macmillan, 1991

1 Online-Ressource (IX, 195 p)

Englisch

978-1-349-21610-9

978-1-349-21612-3 (ISBN der Printausgabe)

Springer eBook Collection

Elektronische Ressource: Zugang über Resolving-System (Lizenzangabe: Lizenzpflichtig)

Elektronische Ressource: Zugang über Resolving-System (Lizenzangabe: Lizenzpflichtig)

Digital Object Identifier (DOI): 10.1007/978-1-349-21610-9

JA85-85.2

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bicssc: JPA ; bisacsh: POL000000 ; bicssc: GTC ; bicssc: JPH

LOC-SH: Political theory ; Political communication ; Democracy ; Political science ; Industries ; Sociology ; Communication in politics.

This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould