ISBN:
0787901377
Language:
English
Pages:
XX, 348 S.
Edition:
1. ed.
DDC:
303.4
Keywords:
Changement social
;
Gedragsverandering
;
Gezondheidszorg
;
Marketing social
;
Marketing social
;
Modification du comportement
;
Problèmes sociaux
;
Sociale verandering
;
Gesundheitswesen
;
Sozialer Wandel
;
Behavior modification
;
Social change
;
Social marketing
;
Social problems
;
Soziomarketing
;
Sozialer Wandel
;
Sozialer Wandel
;
Soziomarketing
Abstract:
Marketing Social Change offers a revolutionary approach to solving a range of social problems - drug use, smoking, pollution, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behavior. Using illustrative examples of innovative marketing programs, the author describes the process of developing and implementing an effective social marketing strategy. This successful approach is based on Alan R. Andreasen's more than twenty years' experience consulting, teaching, and researching for social marketing programs around the world. This valuable resource offers public health officials, social service agencies, educators, and health care and nonprofit professionals a state-of-the-art approach to marketing social solutions and behavioral change.
URL:
http://www.loc.gov/catdir/bios/wiley042/95020785.html
URL:
http://www.loc.gov/catdir/toc/onix06/95020785.html
URL:
http://www.loc.gov/catdir/description/wiley034/95020785.html
URL:
http://www.loc.gov/catdir/bios/wiley042/95020785.html
URL:
http://www.loc.gov/catdir/toc/onix06/95020785.html
URL:
http://www.loc.gov/catdir/description/wiley034/95020785.html
Permalink
