ISBN:
0802083013
,
0802047394
Language:
English
Pages:
XVI, 365 S.
,
Ill.
DDC:
306.4/85
Keywords:
Advertenties
;
Bien commun
;
Gedragsbeïnvloeding
;
Marketing social - Canada
;
Marketing social - Europe de l'Ouest
;
Marketing social - États-Unis
;
Propagande
;
Publicité d'intérêt public - Canada
;
Publicité d'intérêt public - Europe de l'Ouest
;
Publicité d'intérêt public - États-Unis
;
Publicité engagée
;
Publicité télévisée - Aspect social - États-Unis
;
Publicité télévisée
;
Publicité téléviséé - Aspect social
;
Publicité-plaidoyer - Aspect social
;
Publicité-plaidoyer - Aspect social - États-Unis
;
Services publics
;
Sociale verantwoordelijkheid
;
Advertising, Public service
;
Advertising, Public service
;
Advertising, Public service
;
Advocacy advertising
;
Advocacy advertising
;
Advocacy advertising
;
Social marketing
;
Social marketing
;
Social marketing
;
Öffentliches Gut
;
Werbung
;
Propaganda
;
Canada
;
États-Unis
;
Europa
;
Kanada
;
USA
;
USA
;
Werbung
;
Propaganda
;
Öffentliches Gut
;
USA
;
Öffentliches Gut
;
Werbung
Abstract:
"Is there any public discourse left, or has advertising, with its aggressive sales techniques, usurped the role of democratic, civil debate? Beginning in the 1960s, there was a proliferation of social, political, and corporate advertising in affluent, developed nations that spoke to the "public good" on everything from milk to family values. Surveying over 10,000 advertisements from the past 40 years, "Endless Propaganda" underscores the presence of advertising rhetoric, even in the context of apparently non-partisan collective health issues such as cancer." "The public sphere, argues Paul Rutherford, has been transformed into a huge marketplace of goods and signs. Civil advocacy has become a special art of authority that subjects politics, social behaviour, and public morals to the philosophy and discipline of marketing. Without suggesting that there is one simple way to understand the transformation that democracy has undergone because of this phenomenon, the author introduces and applies the cultural theories of several important philosophers: Habermas, Gramsci, Foucault, Ricoeur, and Baudrillard. The reader is thus given the necessary tools to critically examine the examples at hand and many others that exist beyond the pages of this study."--BOOK JACKET.
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