ISBN:
9781000542912
Language:
English
Pages:
1 online resource (433 pages)
Edition:
2nd ed.
Parallel Title:
Erscheint auch als
DDC:
302.231
Keywords:
Communication in crisis management
;
Social media
;
Electronic books
Abstract:
The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication.
Abstract:
Cover -- Half Title -- Title Page -- Copyright Page -- CONTENTS -- List of Figures -- List of Tables -- List of Contributors -- Introduction -- SECTION I: Overview of Social Media Researchin Crisis Communication -- 1. Social Media and Crisis Communication (SMCC) Research in a Global Context: An Updated Review and Critique -- 2. Current Issues of Social Media and Crisis Communication -- SECTION II: Current Issues of Social Media -- 3. Ethical and Legal Principles for the Practitioner: Consumers, Organizations, and Platforms -- 4. Corporate Social Responsibility and Crisis -- 5. Online Activism and A Conceptual Typology of Public Relations Activist Roles -- SECTION III: Foundations and Frameworks -- SECTION III-A: Foundations and Frameworks: Organizational Approachesand Considerations -- 6. Organizational Purpose, Culture, Crisis Leadership, and Social Media -- 7. Social Media Influencers in Crisis: Providing Counsel on Instagram -- 8. The Importance of Authenticity in Organizational Crisis Communication Via Social Media -- SECTION III-B: Foundations and Frameworks: Audience-OrientedApproaches and Considerations -- 9. Paracrisis and Crisis: Guidance from ituational Crisis Communication Theory -- 10. Crisis Misinformation and Corrective Strategies in Social-Mediated Crisis Communication -- 11. Crisis Information Vetting: Extending the Social-Mediated Crisis Communication Model -- SECTION III-C: Foundations and Frameworks: Characteristicsand Types of Social Media -- 12. Social Media Platforms and Broader Participation in Crisis Communication -- 13. Visual Crisis Communication: A Social Semiotic Approach to Visual Dialogues on Social Media -- 14. New Technology, Big Data, and Artificial Intelligence -- 15. Dark Social Influencer Engagement in Brand Communication -- SECTION IV: Areas of Application -- SECTION IV-A: Areas of Application: Corporate.
Note:
Description based on publisher supplied metadata and other sources
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