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  • BSZ  (14)
  • Regensburg UB  (3)
  • DNB
  • Online Resource  (14)
  • Image  (2)
  • 2025-2025
  • 2005-2009  (16)
  • 1995-1999
  • 2009  (16)
  • Kommunikation  (10)
  • History
  • Konferenzschrift
  • General works  (16)
Datasource
Material
Language
Years
  • 2025-2025
  • 2005-2009  (16)
  • 1995-1999
Year
Author, Corporation
Publisher
Keywords
Subjects(RVK)
  • 1
    Online Resource
    Online Resource
    Encyclopedia of communication theory (2009)
    Los Angeles, Calif. [u.a.] : SAGE
    Details
    ISBN: 9781412959377 , 1412959373
    Language: English
    Edition: Online-Ressource
    Series Statement: A SAGE reference publication
    Parallel Title: Druckausg. Encyclopedia of communication theory
    DDC: 302.203
    RVK:
    AP 12700
    Keywords: Wörterbuch ; Kommunikation
    Note: Elektronische Ausg. d. zweibändigen Printausg
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    BSZ
  • 2
    Online Resource
    Online Resource
    Medienbilder - Bildermedien : Tagungsband zu den 4. Studentischen Medientagen Chemnitz 2008; [mit zusätzlichen Beiträgen der 3. Studentischen Medientage zum Thema "Medienlust - Medienfrust"] (2009)
    Chemnitz : Universitätsverlag Chemnitz | Chemnitz : Techn. Univ., Philosoph. Fak.
    Details
    Language: German , English
    Pages: Online-Ressource (5.34 MB)
    Parallel Title: Druck-Ausg. Medienbilder - Bildermedien
    DDC: 302.23
    RVK:
    AP 11500
    Keywords: Konferenz ; Medien ; Aufsatzsammlung ; Konferenzschrift ; Massenmedien ; Soziokultureller Wandel
    Note: Beitr. teilw. dt., teilw. engl
    URN: urn:nbn:de:bsz:ch1-200900721
    URL: Volltext  (kostenfrei)
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    Online Resource
    BSZ
  • 3
    Online Resource
    Online Resource
    Interne Kommunikation von Unternehmen : Psychologische, kommunikationswissenschaftliche und kulturvergleichende Studien (2009)
    Wiesbaden : VS Verlag für Sozialwissenschaften
    Details
    ISBN: 9783531918198
    Language: German
    Pages: Online-Ressource (V, 266S. 21 Abb, digital)
    Edition: 2. Auflage
    Series Statement: SpringerLink
    Series Statement: Bücher
    Parallel Title: Buchausg. u.d.T. Interne Kommunikation von Unternehmen
    DDC: 301
    RVK:
    QP 345
    RVK:
    AP 14450
    Keywords: Interne Kommunikation ; Unternehmenskultur ; Organisationstheorie ; Sociology ; Social Sciences, general ; Aufsatzsammlung ; Unternehmenskultur ; Innerbetriebliche Kommunikation ; Organisationsentwicklung ; Unternehmen ; Kommunikation ; Interkulturelles Management
    DOI: 10.1007/978-3-531-91819-8
    URL: Volltext
    URL: Cover
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    BSZ
  • 4
    Online Resource
    Online Resource
    Mobile communications : an introduction to new media (2009)
    Oxford : Berg
    Details
    ISBN: 9781845208141 , 1845208145 , 9781845208134 , 1845208137
    Language: English
    Pages: VII, 190 S.
    Edition: English ed., 1. publ.
    Edition: Online-Ausg. Palo Alto, Calif ebrary 2011 Online-Ressource ebrary online Electronic reproduction; Available via World Wide Web
    Edition: [S.l.] Ebrary Berg new media series
    Parallel Title: Druckausg. Green, Nicola, 1969 - Mobile communications
    DDC: 302.231
    RVK:
    AP 18300
    Keywords: Wireless Internet Social aspects ; Mobile communication systems Social aspects ; Cellular telephones Social aspects ; Wireless Internet Social aspects ; Mobile communication systems Social aspects ; Cell phones Social aspects ; Mobile Telekommunikation ; Soziologie ; Handy ; Kommunikation ; Neue Medien ; Kommunikation
    Note: Includes bibliographical references and index , Electronic reproduction; Available via World Wide Web
    URL: Volltext
    URL: Volltext
    URL: Inhaltsverzeichnis
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    BSZ
  • 5
    Online Resource
    Online Resource
    Wie man über Wandel spricht : perspektivische Darstellung und interaktive Bearbeitung von Wandel in Organisationsprozessen (2009)
    Wiesbaden : VS, Verl. für Sozialwiss.
    Details
    ISBN: 9783531168432 , 9783531916231
    Language: German
    Pages: 1 Online-Ressource (360 S.) , Ill., graph. Darst.
    Edition: 1. Aufl.
    Series Statement: VS research : Kommunikation in Organisationen
    Dissertation note: Zugl.: Siegen, Univ., Diss., 2008
    DDC: 302.35014
    RVK:
    AP 14450
    RVK:
    MS 5750
    Keywords: Sprachhandeln ; Change Management ; Diskursanalyse ; Kommunikation ; Organisation ; Mitglied ; Organisationswandel ; Hochschulschrift ; Hochschulschrift ; Hochschulschrift ; Organisationswandel ; Organisation ; Mitglied ; Sprachhandeln ; Change Management ; Kommunikation ; Diskursanalyse
    DOI: 10.1007/978-3-531-91623-1
    URL: Volltext
    URL: Volltext
    URL: Volltext  (lizenzpflichtig)
    URL: Cover
    URL: Rezension
    URL: Volltext
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    Online Resource
    München BSB
    München UB
    Würzburg UB
    Regensburg UB
    KOBV
    BVB
    Bayreuth UB
  • 6
    Online Resource
    Online Resource
    Cosmopolitan communications : cultural diversity in a globalized world (2009)
    Cambridge [u.a.] : Cambridge Univ. Pr.
    Details
    ISBN: 9780521493680
    Language: English
    Pages: 448 S.
    Edition: 1. publ.
    Edition: Online-Ausg. [S.l.] eblib Online-Ressource
    Series Statement: Communication, society, and politics
    Parallel Title: Durckausg. Norris, Pippa, 1953 - Cosmopolitan communications
    DDC: 303.4833
    RVK:
    AP 14150
    RVK:
    MR 7100
    Keywords: Communication in politics ; Communication Political aspects ; Communication Social aspects ; Social change ; Social movements ; Political participation ; Politische Kommunikation ; Kommunikation ; Sozialer Wandel ; Soziale Bewegung ; Politische Beteiligung ; Politik ; Kommunikation
    Note: Includes bibliographical references and index
    URL: Volltext
    URL: Inhaltsverzeichnis
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    BSZ
  • 7
    Online Resource
    Online Resource
    The un-Americans : Jews, the blacklist, and stoolpigeon culture (2009)
    Durham, NC : Duke University Press
    Details
    ISBN: 9780822390848
    Language: English
    Pages: 1 Online-Ressource (306 Seiten)
    Series Statement: Series Q
    Parallel Title: Erscheint auch als Litvak, Joseph The un-Americans
    DDC: 305.892/407309045
    RVK:
    AP 59783
    RVK:
    NY 4900
    Keywords: Jews in the motion picture industry ; Jews Politics and government 20th century ; Antisemitism History 20th century ; Performing arts ; USA ; Juden ; Filmwirtschaft ; Politik ; Antisemitismus ; Geschichte 1900-2000 ; Performing Arts / Film / History & Criticism ; United States Ethnic relations ; Political aspects ; Jews in the motion picture industry ; United States ; Jews ; United States ; Politics and government ; 20th century ; Antisemitism ; United States ; History ; 20th century ; United States ; Ethnic relations ; Political aspects ; Electronic books ; Electronic books ; Electronic books ; Electronic books ; History. ; History ; Electronic books ; USA ; Film ; Judenbild ; USA ; Antisemitismus ; Geschichte 1900-2000
    Abstract: In a bold rethinking of the Hollywood blacklist and McCarthyite America, Joseph Litvak reveals a political regime that did not end with the 1950s or even with the Cold War: a regime of compulsory sycophancy, in which the good citizen is an informer, ready to denounce anyone who will not play the part of the earnest, patriotic American. While many scholars have noted the anti-Semitism underlying the House Un-American Activities Committee's (HUAC's) anti-Communism, Litvak draws on the work of Theodor W. Adorno, Hannah Arendt, Alain Badiou, and Max Horkheimer to show how the committee conflated Jewishness with what he calls "comic cosmopolitanism," an intolerably seductive happiness, centered in Hollywood and New York, in show business and intellectual circles. He maintains that HUAC took the comic irreverence of the "uncooperative" witnesses as a crime against an American identity based on self-repudiation and the willingness to "name names"
    Description / Table of Contents: Sycoanalysis : an introduction -- Jew envy -- Petrified laughter : Jews in pictures, 1947 -- Collaborators : Schulberg, Kazan, and a face in the crowd -- Comicosmopolitanism : behind television -- Bringing down the house : the blacklist musical -- Coda : cosmopolitan states.
    Note: Includes bibliographical references and index
    URL: Volltext  (View this content on Open Research Library)
    URL: Cover  (Thumbnail cover image)
    URL: Volltext  (lizenzpflichtig)
    URL: Volltext  (View this content on Open Research Library)
    URL: Cover  (Thumbnail cover image)
    URL: Volltext  (lizenzpflichtig)
    URL: Concordia University of Edmonton Access  ((Unlimited Concurrent Users))
    URL: Duke University Press  (Read this online.)
    URL: ebrary
    URL: EBSCOhost
    URL: EBSCOhost
    URL: Google
    URL: HathiTrust Digital Library
    URL: MyiLibrary
    URL: OAPEN
    URL: OAPEN
    URL: ProQuest Ebook Central
    URL: Project MUSE
    URL: Multi-User Duke Electronic Book
    URL: eDuke Books (Restricted to University of Ottawa)
    URL: Access restricted to Harris Learning Library use, and to students, faculty, and staff of Nipissing University.
    URL: https://doi.org/10.1215/9780822390848
    URL: https://openresearchlibrary.org/content/ed4b5d44-8bb6-4f9c-aed3-f27021e9e894
    URL: https://openresearchlibrary.org/viewer/ed4b5d44-8bb6-4f9c-aed3-f27021e9e894
    URL: Reading advice (software, printing, accessibility, privacy)
    URL: https://hdl.loc.gov/loc.gdc/gdcebookspublic.2020719740
    URL: Free eBook from the Internet Archive
    URL: Additional information and access via Open Library
    URL: Concordia University of Edmonton Access  ((Unlimited Concurrent Users))
    URL: ebrary
    URL: EBSCOhost
    URL: EBSCOhost
    URL: Google
    URL: HathiTrust Digital Library
    URL: MyiLibrary
    URL: OAPEN
    URL: OAPEN
    URL: Project MUSE
    URL: Access restricted to Harris Learning Library use, and to students, faculty, and staff of Nipissing University.
    URL: https://openresearchlibrary.org/content/ed4b5d44-8bb6-4f9c-aed3-f27021e9e894
    URL: https://openresearchlibrary.org/viewer/ed4b5d44-8bb6-4f9c-aed3-f27021e9e894
    URL: Reading advice (software, printing, accessibility, privacy)
    URL: Volltext  (View this content on Open Research Library)
    URL: Cover  (Thumbnail cover image)
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    BSZ
    GBV
    KOBV
    HeBIS
    MPI Ethno. Forsch.
  • 8
    Image
    Image
    "Laßt sie doch denken!" : 100 Jahre Studium für Frauen in Münster (2009)
    Münster : Aschendorff
    Details
    ISBN: 9783402158814
    Language: German
    Pages: 343 S. , zahlr. Ill., graph. Darst., Kt. , 25 cm
    Edition: 2. Aufl.
    Series Statement: Veröffentlichungen des Universitätsarchivs Münster 2
    DDC: 943
    RVK:
    AL 56200
    RVK:
    AL 56202
    RVK:
    AL 16162
    RVK:
    NU 3240
    RVK:
    NW 8100
    Keywords: Universität Münster Alumni and alumnae ; Biography ; Universität Münster History ; Universität ; Frauenbildung ; Frauenbild ; Studentin ; Studienabschluss ; Frau ; Soziale Rolle ; Women college students Germany ; Münster in Westfalen ; Biography ; Women Education (Higher) ; Germany ; Münster in Westfalen ; History ; Münster 〈Westfalen〉 / Universität ; Frauenstudium ; Geschichte ; Ausstellungskatalog ; Ausstellungskatalog ; Westfälische Wilhelms-Universität Münster ; Frauenstudium ; Geschichte
    URL: Inhaltsverzeichnis
    URL: Inhaltsverzeichnis
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    Image
    BSZ
    GBV
    KOBV
  • 9
    Online Resource
    Online Resource
    Das 19. Jahrhundert als Mediengesellschaft (2009)
    Berlin/Boston : De Gruyter
    Details
    ISBN: 9783486989298
    Language: German
    Pages: 1 Online-Ressource (196 p.)
    Series Statement: Ateliers des Deutschen Historischen Instituts Paris Ser. v.4
    Series Statement: Ateliers des Deutschen Historischen Instituts Paris Band 4
    Parallel Title: Erscheint auch als
    DDC: 302.230943
    RVK:
    AP 13300
    RVK:
    NK 4760
    RVK:
    NP 1330
    RVK:
    PL 625
    Keywords: Mass media Congresses History 19th century ; Mass media Congresses History 19th century ; Mass media and public opinion Congresses History 19th century ; Mass media and public opinion Congresses History 19th century ; Press Congresses History 19th century ; Press Congresses History 19th century ; Mass media -- Germany -- History -- 19th century -- Congresses ; Mass media -- France -- History -- 19th century -- Congresses ; Mass media and public opinion -- Germany -- History -- 19th century -- Congresses ; Mass media and public opinion -- France -- History -- 19th century -- Congresses ; Press -- Germany -- History -- 19th century -- Congresses ; Press -- France -- History -- 19th century -- Congresses ; Mass media France ; History ; 19th century ; Congresses ; Mass media Germany ; History ; 19th century ; Congresses ; Mass media and public opinion France ; History ; 19th century ; Congresses ; Mass media and public opinion Germany ; History ; 19th century ; Congresses ; Press France ; History ; 19th century ; Congresses ; Press Germany ; History ; 19th century ; Congresses ; Electronic books ; Konferenzschrift
    Abstract: Vom 19. Jahrhundert als einer Mediengesellschaft zu sprechen, erscheint als ein Anachronismus. Der Begriff sucht den Bedeutungsgewinn und die Diversifizierung der Medien in der Gegenwart zu erfassen und damit nicht zuletzt heutige von früheren Gesellschaften abzugrenzen. Die Annahme, dass Medien in früheren Gesellschaften nicht ebenfalls eine zentrale und spezifische Rolle zukam, wäre jedoch irrig. So war das 19. Jahrhundert nicht nur vom Aufstieg einer Vielzahl einstmals neuer Medien geprägt, sondern auch dadurch, dass sich die Gesellschaft über öffentliche und mediale Kommunikation erst konstituierte und ausdifferenzierte. Der Band macht es sich zur Aufgabe, ineinander greifende zentrale mediale und gesellschaftliche Entwicklungen für Deutschland und für Frankreich in einer übergreifenden wie vergleichenden Perspektive vorzustellen..
    URL: lizenzpflichtig
    URL: lizenzpflichtig
    URL: Volltext  (kostenfrei)
    URL: Volltext  (Open Access)
    URL: Open Access
    URL: Cover
    URL: Cover
    URL: Cover  (lizenzpflichtig)
    URL: kostenfrei
    URL: Cover
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    BSZ
    GBV
    KOBV
    HeBIS
  • 10
    Online Resource
    Online Resource
    Konstruktion von Kommunikation in der Mediengesellschaft : Festschrift für Joachim Westerbarkey (2009)
    Wiesbaden : VS, Verl. für Sozialwiss.
    Details
    ISBN: 9783531166452 , 9783531915098
    Language: German
    Pages: 1 Online-Ressource (311 S.) , Ill., graph. Darst.
    Edition: 1. Aufl.
    DDC: 302.2
    RVK:
    AP 11700
    Keywords: Öffentlichkeitsarbeit ; Publizistik ; Öffentlichkeit ; Kommunikation ; Werbung ; Aufsatzsammlung ; Festschrift ; Aufsatzsammlung ; Festschrift ; Aufsatzsammlung ; Festschrift ; Aufsatzsammlung ; Aufsatzsammlung ; Öffentlichkeit ; Öffentlichkeitsarbeit ; Publizistik ; Kommunikation ; Werbung
    Note: Bibliogr. S. 275 - 280
    DOI: 10.1007/978-3-531-91509-8
    URL: Volltext
    URL: Volltext
    URL: Volltext
    URL: Volltext
    URL: Volltext  (lizenzpflichtig)
    URL: Cover
    URL: Volltext
    URL: Inhaltsverzeichnis
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    München BSB
    München UB
    Würzburg UB
    Regensburg UB
    KOBV
    BVB
    Bayreuth UB
  • 11
    Image
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    5000 Jahre Schrift in Afrika : Entstehung - Funktionen - Wechsel ; Begleitband zur Ausstellung ["5000 Jahre Schrift in Afrika"] in der Universitäts- und Stadtbibliothek Köln vom 7. November 2008 bis 8. Januar 2009 (2009)
    Köln : Univ.- und Stadtbibliothek
    Details
    ISBN: 9783931596439
    Language: German
    Pages: XII, 134 S. , Ill., graph. Darst., Kt.
    Edition: 2., überarb. Aufl.
    Series Statement: Kleine Schriften der Universitäts- und Stadtbibliothek Köln 24
    DDC: 400
    RVK:
    AM 13200
    RVK:
    AM 13100
    RVK:
    AN 80451
    RVK:
    LC 66465
    RVK:
    ER 751
    Keywords: African languages Alphabet ; Exhibitions ; African languages Writing ; Exhibitions ; Writing Africa ; History ; Exhibitions ; Ausstellungskatalog 2008 ; Ausstellungskatalog ; Afrika ; Schrift ; Geschichte ; Afrikanische Sprachen ; Äthiosemitische Sprachen ; Berbersprachen ; Koptisch
    Note: Literaturangaben
    URL: Inhaltsverzeichnis
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    Image
    Weltkulturen Museum
    BSZ
    GBV
  • 12
    Online Resource
    Online Resource
    Multimodality : a social semiotic approach to contemporary communication (2009)
    London : Routledge Taylor and Francis | Abingdon : Taylor & Francis
    Details
    ISBN: 9780203970034
    Language: English
    Pages: 1 Online-Ressource
    Parallel Title: Erscheint auch als Kress, Gunther Multimodality
    DDC: 302.2
    RVK:
    AP 13700
    RVK:
    AP 15000
    RVK:
    ER 730
    RVK:
    ER 990
    Keywords: Kommunikation ; Modalität ; Semiotik ; Hochschulschrift ; Hochschulschrift
    Abstract: The 21st century is awash with ever more mixed and remixed images, writing, layout, sound, gesture, speech, and 3D objects. Multimodality looks beyond language and examines these multiple modes of communication and meaning making. Multimodality: A Social Semiotic Approach to Contemporary Communication represents a long-awaited and much anticipated addition to the study of multimodality from the scholar who pioneered and continues to play a decisive role in shaping the field. Written in an accessible manner and illustrated with a wealth of photos and illustrations to clearly demonstrate the points made, Multimodality: A Social Semiotic Approach to Contemporary Communication deliberately sets out to locate communication in the everyday, covering topics and issues not usually discussed in books of this kind, from traffic signs to mobile phones. In this book, Gunther Kress presents a contemporary, distinctive and widely applicable approach to communication. He provides the framework necessary for understanding the attempt to bring all modes of meaning-making together under one unified theoretical roof. This exploration of an increasingly vital area of language and communication studies will be of interest to advanced undergraduate and postgraduate students in the fields of English language and applied linguistics, media and communication studies and education.
    Note: Description based on publisher supplied metadata and other sources
    DOI: 10.4324/9780203970034
    URL: Volltext
    URL: Volltext
    URL: lizenzpflichtig
    URL: Volltext
    URL: lizenzpflichtig
    URL: Volltext
    URL: Volltext
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    Regensburg UB
    BSZ
    GBV
    KOBV
    HeBIS
    BVB
  • 13
    Online Resource
    Online Resource
    Gatekeeping Theory. (2009)
    Florence : Routledge
    Details
    ISBN: 9780203931653
    Language: English
    Pages: 1 online resource (182 pages)
    Edition: 1st ed.
    Parallel Title: Erscheint auch als
    Parallel Title: Druckausg. Shoemaker, Pamela J. Gatekeeping theory
    DDC: 302.201
    RVK:
    AP 17000
    Keywords: Philosophy ; Communication Philosophy ; Communication - Philosophy ; Electronic books ; Massenmedien ; Kommunikation ; Philosophie
    Abstract: Gatekeeping is one of the media's central roles in public life: people rely on mediators to transform information about billions of events into a manageable number of media messages. This process determines not only which information is selected, but also what the content and nature of messages, such as news, will be. Gatekeeping Theory describes the powerful process through which events are covered by the mass media, explaining how and why certain information either passes through gates or is closed off from media attention. This book is essential for understanding how even single, seemingly trivial gatekeeping decisions can come together to shape an audience's view of the world, and illustrates what is at stake in the process.
    Abstract: Book Cover -- Title -- Copyright -- Contents -- Acknowledgments -- Introduction: The Significance of Gatekeeping -- Part I Understanding Gatekeeping -- 1 Understanding the Concept -- 2 The Gatekeeping Process -- Part II Gatekeeping-Levels of Analysis -- 3 The Individual Level of Analysis -- 4 The Communication Routines Level of Analysis -- 5 The Organizational Level of Analysis -- 6 The Social Institution Level of Analysis -- 7 The Social System Level of Analysis -- Part III Theorizing about Gatekeeping -- 8 Field Theory and Gatekeeping -- 9 Gatekeeping Channels -- 10 Gatekeeping in the 21st Century -- About the Authors -- References -- Index.
    Description / Table of Contents: Book Cover; Title; Copyright; Contents; Acknowledgments; Introduction: The Significance of Gatekeeping; Part I Understanding Gatekeeping; 1 Understanding the Concept; 2 The Gatekeeping Process; Part II Gatekeeping-Levels of Analysis; 3 The Individual Level of Analysis; 4 The Communication Routines Level of Analysis; 5 The Organizational Level of Analysis; 6 The Social Institution Level of Analysis; 7 The Social System Level of Analysis; Part III Theorizing about Gatekeeping; 8 Field Theory and Gatekeeping; 9 Gatekeeping Channels; 10 Gatekeeping in the 21st Century; About the Authors
    Description / Table of Contents: ReferencesIndex;
    Note: Description based on publisher supplied metadata and other sources
    URL: https://ebookcentral.proquest.com/lib/kxp/detail.action?docID=446721
    URL: Volltext
    URL: Volltext
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    Online Resource
    BSZ
    GBV
  • 14
    Online Resource
    Online Resource
    Living the Information Society in Asia (2009)
    Singapore : Institute of Southeast Asian Studies
    Details
    ISBN: 9789812309099
    Language: English
    Pages: 1 Online-Ressource (xxiii, 253 pages) , digital, PDF file(s)
    Parallel Title: Print version
    DDC: 303.4833095
    RVK:
    AP 19600
    Keywords: Information society ; Information society ; Asia ; Konferenzschrift
    Abstract: Undeniably, Asian societies are in a period of transition, when people are learning to live with new information and communication technologies (ICTs) - whether in commerce, government or development work. Living the Information Society in Asia describes the interaction of people and new ICTs as the technologies seep into everyday life, such as how mobile phones forge relationships among families separated by migration, how camera phones threaten personal space, how cultural identities are strengthened in call centres, and how religion is incorporated into the new communication technologies people use. Living the Information society in Asia looks at the phenomenon as it unfolds and raises the implications for policy and future research
    Note: Title from publisher's bibliographic system (viewed on 24 Nov 2015)
    URL: Volltext
    URL: Volltext
    URL: Volltext
    URL: http://www.cambridge.org/core/product/identifier/9789812309099/type/BOOK
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    BSZ
    GBV
    KOBV
    HeBIS
    BVB
  • 15
    Online Resource
    Online Resource
    Marke und Gesellschaft : Markenkommunikation im Spannungsfeld von Werbung und Public Relations (2009)
    Wiesbaden : VS Verlag für Sozialwissenschaften / GWV Fachverlage GmbH, Wiesbaden
    Details
    ISBN: 9783531916835
    Language: German
    Pages: Online-Ressource (355S. 64 Abb, digital)
    Series Statement: SpringerLink
    Series Statement: Bücher
    Parallel Title: Buchausg. u.d.T. Marke und Gesellschaft
    Parallel Title: Druckausg. Marke und Gesellschaft
    RVK:
    AP 17200
    Keywords: Markenführung ; Kommunikation ; Öffentlichkeitsarbeit ; Werbung ; Linguistik ; Sociology ; Social Sciences, general ; Sociology ; Aufsatzsammlung ; Aufsatzsammlung ; Markenpolitik ; Öffentlichkeitsarbeit ; Markenpolitik ; Öffentlichkeitsarbeit
    Abstract: Dr. Nina Janich ist Professorin für Germanistische Sprachwissenschaft an der Technischen Universität Darmstadt.
    Abstract: Die Autoren dieses Sammelbandes beleuchten Prozesse der Markenbildung und Aspekte der Markenkommunikation aus der Sicht verschiedener Disziplinen. Indem sie die Marke in die Kontexte Werbung und Public Relations stellen, verbinden sie konstruktiv wissenschaftliche und praxisbezogene Perspektiven. Neben Beiträgen zu methodisch-theoretischen Grundlagen enthält der Band auch Untersuchungen zu den sprachlichen und medialen Ebenen der Markenkommunikation sowie deren unterschiedlicher organisatorischer Einbettung. Exemplarisch wird die Etablierung sowohl von Produkt- und Unternehmensmarken als auch von Orten (Institutionen, Städte, Regionen, Länder) als Marken diskutiert. Das Buch wendet sich an Dozierende und Studierende der Sprach-, Kommunikations- und der Wirtschaftswissenschaften und der Organisationspsychologie sowie an MitarbeiterInnen von Kommunikations- und Werbeagenturen.
    Description / Table of Contents: Städte und Regionen als Marke - Konzepte, Pfade, ProblemeKommunikation komplexer Markenarchitekturen: Eine Analyse am Beispiel der Marketingkommunikation von Schweizer Tourismusdestinationen; Place Branding und Medientechnologie im Kontext der Globalisierung; Back matter
    Note: Description based upon print version of record , Preliminary; Einleitung; Die Leistung der PR-Arbeit in der Marken- und Produktkommunikation; I , MAMMA ANTONIA, MAMA MARIA, MAMA MIA Kulturspezifika in der italienischen MarkennamengebungClaims als Instrumente der Markenführung; Linguistische Bildanalysen am Beispiel von Marken- und Werbekommunikation; Marken - Herausforderung für die Technische Dokumentation; III , IV
    DOI: 10.1007/978-3-531-91683-5
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  • 16
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    Online Resource
    Cosmopolitan communications : cultural diversity in a globalized world (2009)
    New York : Cambridge University Press
    Details
    ISBN: 0511804555 , 0511651864 , 051162994X , 0511699948 , 0511632118 , 9780511629945 , 9780511804557 , 9780511699948 , 9780511632112 , 9780511651861
    Language: English
    Pages: 1 Online-Ressource (xv, 429 pages) , illustrations
    Series Statement: Communication, society and politics
    Parallel Title: Erscheint auch als Norris, Pippa Cosmopolitan communications
    DDC: 303.48/33
    RVK:
    AP 14350
    RVK:
    MS 7850
    RVK:
    MD 6500
    RVK:
    MR 5600
    RVK:
    MR 5800
    RVK:
    MS 1170
    Keywords: Communication in politics ; Communication Political aspects ; Communication Social aspects ; Social change ; Social movements ; Political participation ; COMPUTERS ; Information Technology ; Communication in politics ; Communication ; Political aspects ; Communication ; Social aspects ; Political participation ; Social change ; Social movements ; Globalisierung ; Kommunikation ; Kulturelle Identität ; Massenmedien ; Medienfreiheit ; Politische Beteiligung ; Politische Kommunikation ; Soziale Bewegung ; Sozialer Wandel ; Massenmedien ; Kommunikation ; Globalisierung ; Medienfreiheit ; Kulturelle Identität ; Kommunikation i politiken ; Politiskt deltagande
    Abstract: Is cultural diversity under threat? -- Theoretical framework -- Markets -- Poverty -- Classifying societies -- Citizens: nation and cosmopolitan identities -- Consumers: economic values -- Morality: traditional values, sexuality, gender equality, and religiosity -- Activists: civic engagement -- Cultural convergence over time? -- The implications for cultural policies.
    Abstract: Publisher description: "Societies around the world have experienced a flood of information from diverse channels originating beyond local communities and even national borders, transmitted through the rapid expansion of cosmopolitan communications. For more than half a century conventional interpretations, [the authors] argue, have commonly exaggerated the potential threats arising from this process. A series of firewalls protects national cultures. This book develops a new theoretical framework for understanding cosmopolitan communications and uses it to identify the conditions under which global communications are most likely to endanger cultural diversity. The authors examine empirical evidence at both the societal level and the individual level, examining the outlook and beliefs of people in a wide range of societies. The study draw on evidence from the World Values Survey, which covers 90 societies in all major regions worldwide from 1981 to 2007. The conclusion considers the implications of the authors' findings for cultural politics."
    Note: Includes bibliographical references (pages 379-414) and index
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    URL: https://doi.org/10.1017/CBO9780511804557
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