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  • BSZ  (18)
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  • 2010-2014  (18)
  • Publishing, BusinessNews  (18)
  • Electronic books  (18)
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  • BSZ  (18)
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  • Würzburg UB
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  • 1
    ISBN: 9782511016626
    Language: English
    Pages: Online-Ressource (43 p)
    Parallel Title: Print version Summary: The Influentials - Ed Keller and Jon Berry
    DDC: 303.3
    Keywords: Civic leaders -- United States ; Leadership -- United States ; Social action -- United States ; Social influence ; Social participation -- United States ; Civic leaders ; United States.;Leadership ; United States.;Social action ; United States.;Social influence.;Social participation ; United States ; Electronic books ; Electronic books
    Abstract: This work offers a summary of the book "THE INFLUENTIALS: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy" by Ed Keller and Jon Berry.For most people, the first step in the buying process is to ask someone what they think, and then to test-drive those ideas and suggestions with others before making a purchase decision. Therefore, to forecast what direction consumer preferences will move in the future, it isn't necessary to research the entire population. In The Influentials, Keller and Berry suggest you should know and understand what the "influential peopl
    Description / Table of Contents: Title page; Book Presentation; Book Abstract; About the Author; Important Note About This Ebook; Summary of The Influentials (Ed Keller and Jon Berry); 1. The Defining Characteristics of the Influentials.; 2. The Influentials Mind-set.; 3. How the Influence Process Works.; 4. The Leadership Role of The Influentials.; 5. The Influential's Insights On What Tomorrow Holds.; 6. Six Rules For Developing a Business Strategy for Influentials.; About the Summary Publisher; Copyright
    Note: Description based upon print version of record
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  • 2
    Online Resource
    Online Resource
    Cork : Primento Digital
    ISBN: 9782511021811
    Language: English
    Pages: Online-Ressource (38 p)
    Parallel Title: Print version Summary : The Only Negotiating Guide You'll Ever Need - Peter Stark & Jane Flaherty
    DDC: 302.3
    Keywords: Negotiation in business ; Negotiation ; Success in business ; Negotiation in business.;Negotiation.;Success in business ; Electronic books ; Electronic books
    Abstract: This work offers a summary of the book "THE ONLY NEGOTIATING GUIDE YOU'LL EVER NEED: 101 Ways to Win Every Time in Any Situation" by Peter Stark and Jane Flaherty.Peter Stark is the founder and president of his own human development and training firm. He consulted with a large number of corporations across a number of industries. He is an accomplished public speaker and wrote several books. Jane Flaherty is a senior consultant and trainer for Peter Barron Stark & Associates, Inc.Every aspect of your professional and personal life is affected by the result of a negotiation at one time or anoth
    Description / Table of Contents: Title page; Book Presentation; Book Abstract; About the Author; Important Note About This Ebook; Summary of The Only Negotiating Guide You'll Ever Need (Peter Stark and Jane Flaherty); 1. Understand the four outcomes from each negotiation; 2. Learn the relationship of time, information & power; 3. Ask questions which succeed in uncovering needs; 4. Become a skilled listener (to verbal & nonverbal clues); 5. Learn how to build trust when negotiating; 6. Understand the different styles of negotiation strategy; 7. Prepare well for each negotiation; About the Summary Publisher; Copyright
    Note: Description based upon print version of record
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  • 3
    Online Resource
    Online Resource
    Cork : Primento Digital
    ISBN: 9782511018644
    Language: English
    Pages: Online-Ressource (49 p)
    Parallel Title: Print version Summary : Think & Grow Rich - Napoleon Hill
    DDC: 305.235
    Keywords: Business ; Entrepreneurship ; Success in business -- Achievement ; Success in business ; Business.;Entrepreneurship.;Success in business ; Achievement.;Success in business ; Electronic books ; Electronic books
    Abstract: This work offers a summary of the book "THINK AND GROW RICH: The Way To Personal Achievement" by Napoleon Hill.Napoleon Hill was a great American author who is considered to have influenced more people into success than any other person in history. He became an advisor to President Franklin D. Roosevelt from 1933 to 1936. His work stands as the cornerstone of modern motivation. Think and Grow Rich is a best-seller in this field.In his book, Napoleon Hill explains that all achievement, including every fortune ever built, have their beginning in an idea. The wealth comes from turning the idea f
    Description / Table of Contents: Title Page; Book Presentation; Book Abstract; Important Note About This Ebook; Summary of Think & Grow Rich (Napoleon Hill); 1. Thoughts Are Things; 2. Desire; 3. Faith; 4. The Sixth Sense; 5. Autosuggestion; 6. Specialized Knowledge; 7. The Brain; 8. Imagination; 9. Decision; 10. Organized Planning; 11. Power of the Master Mind; 12. Persistence; 13. The Mystery of Sex Transmutation; 14. The Subconscious Mind; 15. The Six Ghosts of Fear; About the Summary Publisher; Copyright
    Note: Description based upon print version of record
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  • 4
    Online Resource
    Online Resource
    Cork : Primento Digital
    ISBN: 9782511020241
    Language: English
    Pages: Online-Ressource (40 p)
    Parallel Title: Print version Summary : The Power of Pull - John Hagel Iii, John Seely Brown and Lang Davison
    DDC: 303.4
    Keywords: Job Satisfaction ; Motivation (Psychology) ; Organizational change -- Social aspects ; Social change ; Success in business ; Job Satisfaction.;Motivation (Psychology).;Organizational change ; Social aspects.;Social change.;Success in business ; Electronic books ; Electronic books
    Abstract: This work offers a summary of the book "THE POWER OF PULL: How Small Moves, Smartly Made, Can Set Big Things in Motion" John Hagel III, John Seely Brown and Lang Davison.John Hagel III is an independent management consultant. John Seely Brown is the former chief scientist at Xerox Corp and scholar at the University of Southern California. Lang Davison is executive director of the Deloitte Center for the Edge, a corporate think tank. He specializes in marketplace positioning and intellectual capital.A profound change is underway in commerce and in society at large. In previous generations, eli
    Description / Table of Contents: Title page; Book Presentation; Book Abstract; About the Author; Important Note About This Ebook; Summary of The Power Of Pull (John Hagel III, John Seely Brown and Lang Davison); 1. What is Pull?; 1. Access; 2. Attract; 3. Achieve; 2. Putting Pull to work; 1. Individual; Trajectory: Pursue your passions; Leverage: Grow your networks; Pace: Increase return on attention; 2. Institution; 3. Society; Leverage :A shaping platform must be available; About the Summary Publisher; Copyright
    Note: Description based upon print version of record
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  • 5
    Online Resource
    Online Resource
    Cork : Primento Digital
    ISBN: 9782511022214
    Language: English
    Pages: Online-Ressource (42 p)
    Edition: Online-Ausg.
    Series Statement: Book summary collection
    Parallel Title: Print version Summary : Power - Jeffrey Pfeffer
    DDC: 305.235
    Keywords: Management ; Power (Social sciences) ; Success in business ; Success ; Management.;Power (Social sciences).;Success in business.;Success ; Electronic books ; Electronic books
    Abstract: This work offers a summary of the book "POWER: Why Some People Have It and Other's Don't" by Jeffrey Pfeffer. In Power, J. Pfeffer explains that power is good as it gives you the ability to set the agenda and get the things done you consider to be most important. In addition to greater control, the more power you have, the greater your status, discretion and wealth creation opportunities will be. Studies even show people with power live longer and enjoy healthier lives than those who feel helpless and stressed. Power is also part and parcel of being a leader, which is why leaders are always pr
    Abstract: This work offers a summary of the book "POWER: Why Some People Have It and Other's Don't" by Jeffrey Pfeffer.In Power, J. Pfeffer explains that power is good as it gives you the ability to set the agenda and get the things done you consider to be most important. In addition to greater control, the more power you have, the greater your status, discretion and wealth creation opportunities will be. Studies even show people with power live longer and enjoy healthier lives than those who feel helpless and stressed. Power is also part and parcel of being a leader, which is why leaders are always pr
    Description / Table of Contents: Title page; Book Presentation; Book Abstract; About the Author; Important Note About This Ebook; Summary of Power (Jeffrey Pfeffer); 1. What is power?; 2. Three personal qualities of influence; 1. A belief change is possible; 2. An objective self-assessment; 3. Understand what's required; 3. How do you start building power?; 4. The four main sources of power; 1. Resources; 2. Networks, contacts; 3. Presentation skills; 4. Reputation; 5. The downside of power and losing it; 6. Power and personal development; About the Summary Publisher; Copyright
    Note: Description based upon print version of record
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  • 6
    Online Resource
    Online Resource
    Cork : Primento Digital
    ISBN: 9782511024072
    Language: English
    Pages: Online-Ressource (40 p)
    Parallel Title: Print version Summary : Engaged! - Gregg Lederman
    DDC: 302.3
    Keywords: Corporate culture -- Management ; Customer loyalty ; Organizational behavior -- Management ; Corporate culture ; Management.;Customer loyalty.;Organizational behavior ; Management ; Electronic books ; Electronic books
    Abstract: This work offers a summary of the book: « Engaged!: Outbehave Your Competition to Create Customers for Life» by Gregg Lederman.Summary of the ideas in Bill Jensen's book « Engaged! » explains that customers love doing business with companies which have a highly motivated workforce who is enthusiastically dedicated to delivering a great experience. To reach that destination three things are required: 1) defining what living the brand looks and feels like, 2) keep reminding people day by day what's required to live the brand, 3) quantify how you're doing and make the adjustments required to fin
    Description / Table of Contents: Title page; Book Presentation; Book Abstract; About the Author; Important Note About This Ebook; Summary of Engaged! (Gregg Lederman); 1. Four Principles fo Defining Your Living the Brand System; Principle # 1: Get every employee working on it; Principle # 2: Remember happy employees lead to engaged customers; Principle # 3: Don't just talk your culture, make it visible to all; Principle # 4: Move from culture talk to culture change; 2. Four Principles for Reminding and Quantifying the Customer Experience; Principle # 5: Quantify - Turn common sense into common practice
    Description / Table of Contents: Principle # 6: Don't survey - Get busy building customer relationshipsPrinciple # 7: Put the carrots away - Rewards don't work the way you think; Principle # 8: Manage the experience to build trust in you as a leader; About the Summary Publisher; Copyright
    Note: Description based upon print version of record
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  • 7
    Online Resource
    Online Resource
    Cork : Primento Digital
    ISBN: 9782511016961
    Language: English
    Pages: Online-Ressource (43 p)
    Parallel Title: Print version Summary: Unchained Value - Mary Cronin
    DDC: 303.48/33
    Keywords: Business enterprises -- Computer networks ; Electronic commerce ; Internet -- Social aspects ; Business enterprises ; Computer networks.;Electronic commerce.;Internet ; Social aspects ; Electronic books ; Electronic books
    Abstract: This work offers a summary of the book "UNCHAINED VALUE: The New Logic of Digital Business" by Mary Cronin.Mary Cronin is professor of management at Boston College. She specializes and focuses on the development and implementation of e-business strategies. Dr. Cronin also serves on the board of directors for several Internet start-ups. According to Cronin, you can't transform a conventional firm into a digital business by simply grafting a few Web initiatives onto the current business structures. Instead, the existing business chain will need to be replaced in its entirety by a "digital value
    Description / Table of Contents: Title page; Book Presentation; Book Abstract; About the Author; Important Note About This Ebook; Summary of Unchained Value (Mary Cronin); A Digital Value System; Information; Trust; Real-Time Relationships; Customized Services; e-Marketing; About the Summary Publisher; Copyright
    Note: Description based upon print version of record
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  • 8
    Online Resource
    Online Resource
    Cork : Primento Digital
    ISBN: 9782511018569
    Language: English
    Pages: Online-Ressource (42 p)
    Parallel Title: Print version Summary : The Starfish and the Spider - Ori Brafman and Rod Beckstrom
    DDC: 302.35
    Keywords: Decentralization in management ; Organizational behavior ; Success in business ; Decentralization in management.;Organizational behavior.;Success in business ; Electronic books ; Electronic books
    Abstract: This work offers a summary of the book "THE STARFISH AND THE SPIDER: The Unstoppable Power of Leaderless Organizations" by Ori Brafman and Rod Beckstrom.Ori Brafman is a lifelong entrepreneur with a wireless start-up, a courtroom technology company, a health-food advocacy group and a network of CEOs working on public benefit projects to his credit. Rod Beckstrom is also a serial start-up entrepreneur.In the natural world, if you cut off a spider's head, it will die. A starfish is different though. If you cut off one of its legs, not only will the starfish grow another leg but that leg will al
    Description / Table of Contents: Title Page; Book Presentation; Book Abstract; About the Autor; Important Note About This Ebook; Summary of The Starfish And The Spider (Ori Brafman and Rod Beckstrom); 1. What is a "leaderless organization"?; 2. Examples of leaderless organizations; 3. How does a leaderless organization function?; 4. How to compete against a starfish; 5. What does this mean for me?; 6. The "new rules" of business when fighting leaderless organizations; About the Summary Publisher; Copyright
    Note: Description based upon print version of record
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  • 9
    Online Resource
    Online Resource
    Cork : Primento Digital
    ISBN: 9782511019771
    Language: English
    Pages: Online-Ressource (40 p)
    Parallel Title: Print version Summary : Ruthless Execution - Amir Hartman
    DDC: 305.235
    Keywords: Business ; Entrepreneurship ; Success in business ; Business.;Entrepreneurship.;Success in business ; Electronic books ; Electronic books
    Abstract: This work offers a summary for the book "RUTHLESS EXECUTION: What Business Leaders Do When Their Companies Hit the Wall" by AMIR HARTMAN.Amir Hartman defines ruthless execution as "the behavior patterns of leaders who cope successfully with business reversals". Every business, no matter how successful, eventually hits difficulties; most businesses chose one of two strategies: trusting that hype will gloss over problems or savage layoffs combined with massive, unpopular, cost cutting. In Ruthless Execution, Hartman suggests a third way that ensures long-term profit and growth, as well as refoc
    Description / Table of Contents: Title page; Book Presentation; Book Abstract; About the Author; Important Note About This Ebook; Summary of Ruthless Execution (Amir Hartman); 1. Leadership: Recalibrate your strategies; 1. Strategic recalibration - validate the direction the company should head and the balance to achieve; 2. Devise a sharply focused business philosophy to engage employees and keep the company moving; 2. Governance: Recalibrate your rules; 1. Establish a system of accountability wherein people know what tasks they must perform
    Description / Table of Contents: 2. Develop accurate performance metrics to gauge whether objectives are actually being met3. Instill discipline to ensure the company keeps performing in a rigorous and consistent manner; 3. Critical Capabilities: Recalibrate your business; 1. Manage productivity through cost management and ongoing productivity enhancements; 2. Make certain the right talent is in place by hiring well and eliminating the deadwood; 3. Carry out ongoing mergers, acquisitions and divestitures to build momentum; About the Summary Publisher; Copyright
    Note: Description based upon print version of record
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  • 10
    Online Resource
    Online Resource
    Cork : Primento Digital
    ISBN: 9782511017043
    Language: English
    Pages: Online-Ressource (46 p)
    Edition: Online-Ausg.
    Parallel Title: Print version Summary: Whoever Makes The Most Mistakes Wins - Richard Farson and Ralph Keyes
    DDC: 305.235
    Keywords: Business ; Entrepreneurship ; Success in business ; Business.;Entrepreneurship.;Success in business ; Electronic books ; Electronic books
    Abstract: This work offers a summary of the book "WHOEVER MAKES THE MOST MISTAKES WINS: The Paradox of Innovation" by Richard Farson and Ralph Keyes. In business, the concepts of "success" and "failure" are more ambiguous than most people acknowledge. Not only are there many different ways to define both these terms but frequently, short-term failures lay the foundation for long-term success. That means these failures are an unavoidable part of the pathway to succeeding. The best way to fall behind in a shifting economy is to rely on what worked in the past - formulas that have grown obsolete. Instead, c
    Abstract: This work offers a summary of the book "WHOEVER MAKES THE MOST MISTAKES WINS: The Paradox of Innovation" by Richard Farson and Ralph Keyes.In business, the concepts of "success" and "failure" are more ambiguous than most people acknowledge. Not only are there many different ways to define both these terms but frequently, short-term failures lay the foundation for long-term success. That means these failures are an unavoidable part of the pathway to succeeding.The best way to fall behind in a shifting economy is to rely on what worked in the past - formulas that have grown obsolete. Instead, c
    Description / Table of Contents: Title page; Book Presentation; Book Abstract; About the Author; Important Note About This Ebook; Summary of Whoever Makes the most Mistakes Wins (Richard Farson and Ralph Keyes); 1. The Fallacy Everything is Either a Success or Failure; 2. The Agony of Victory vs. the Thrill of Defeat; 3. Nothing Succeeds Like Failure; 4. Nothing Fails Like Success; 5. The Downside of Success; 6. Innovating With Attitude; 7. Managing in the Post-failure Era; 8. The Importance of Managing Fear to Harness It; 9. Success is Actually More Likely If We Don't Pursue It; About the Summary Publisher; Copyright
    Note: Description based upon print version of record
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  • 11
    ISBN: 9782511018255
    Language: English
    Pages: Online-Ressource (33 p)
    Edition: Online-Ausg.
    Parallel Title: Print version Summary : Six Action Shoes - Edward De Bono
    DDC: 305.235
    Keywords: Business ; Entrepreneurship ; Success in business ; Business.;Entrepreneurship.;Success in business ; Electronic books ; Electronic books
    Abstract: This work offers a summary of the book "SIX ACTION SHOES: A brilliant new way to take control of any business or life situation" by Edward De Bono. In Six Action Shoes, Edward De Bono describes the "six action shoes", a practical and useful framework for making decisions about the best course of action in any situation. The shoes metaphor is used to imply action. Each shoe type and color represents a different style of action that should be taken: Navy Formal Shoes, Grey Sneakers, Brown Brogues, Orange Gumboots, Pink Slippers, Purple Riding Boots. Actions should be dictated by the circumstances
    Abstract: This work offers a summary of the book "SIX ACTION SHOES: A brilliant new way to take control of any business or life situation" by Edward De Bono.In Six Action Shoes, Edward De Bono describes the "six action shoes", a practical and useful framework for making decisions about the best course of action in any situation. The shoes metaphor is used to imply action.Each shoe type and color represents a different style of action that should be taken: Navy Formal Shoes, Grey Sneakers, Brown Brogues, Orange Gumboots, Pink Slippers, Purple Riding Boots. Actions should be dictated by the circumstances
    Description / Table of Contents: Title Page; Book Presentation; Book Abstract; Important Note About This Ebook; Summary of Six Action Shoes (Edward De Bono); 1. Introduction; 1. Six Thinking Hats; 2. Six Pairs of Action Shoes; 2. The Six Action Styles; 1. Navy Formal Shoes; 2. Grey Sneakers; 3. Brown Brogues; 4. Orange Gumboots; 5. Pink Slippers; 6. Purple Riding Boots; 3. Using the Six Action Shoe System; 1. Combinations of Shoes; 2. Action, not Description; 3. Simple and Practical; About the Summary Publisher; Copyright
    Note: Description based upon print version of record
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  • 12
    Online Resource
    Online Resource
    Cork : Primento Digital
    ISBN: 9782511021460
    Language: English
    Pages: Online-Ressource (36 p)
    Parallel Title: Print version Summary : Strengths Based Leadership - Tom Rath and Barry Conchie
    DDC: 303.3/4
    Keywords: Leadership ; Self-realization ; Leadership.;Self-realization ; Electronic books ; Electronic books
    Abstract: This work offers a summary of the book "STRENGTHS BASED LEADERSHIP: Great Leaders, Teams and Why People Follow" by Tom Rath and Barry Conchie.Tom Rath currently leads Gallup's workplace research and leadership consulting practice. Barry Conchie is a leadership consultant who is also employed by The Gallup Organization.Following a study carried out by Gallup, it was found the best and most effective leaders do three things well: they keep on investing in their strengths, they surround themselves with highly competent people, and they understand the needs of their followers in depth.To become a
    Description / Table of Contents: Title page; Book Presentation; Book Abstract; About the Author; Important Note About This Ebook; Summary of Strengths Based Leadership (Tom Rath and Barry Conchie); 1. Effective leaders keep on investing in their strengths; 2. Great leaders surround themselves with highly competent people; 3. Effective leaders understand the needs of their followers in depth; About the Summary Publisher; Copyright
    Note: Description based upon print version of record
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  • 13
    Online Resource
    Online Resource
    Cork : Primento Digital
    ISBN: 9782511024041
    Language: English
    Pages: Online-Ressource (39 p)
    Parallel Title: Print version Summary : Digital Disruption - James Mcquivey
    DDC: 303.4834
    Keywords: Communication and technology ; Digital communications -- Social aspects ; Internet -- Economic aspects ; Internet -- Social aspects ; Technological innovations -- Social aspects ; Communication and technology.. ; Digital communications ; Social aspects.. ; Internet ; Economic aspects.. ; Internet ; Social aspects.. ; Technological innovations ; Social aspects ; Electronic books ; Electronic books
    Abstract: This work offers a summary of the book: "Digital Disruption: Unleashing the next wave of Innovation" by James McQuivey. Summary of the ideas in James McQuivey's book: " Digital Disruption "explains that an impressive amount of "digital innovators" are about to be born by using the free or nearly-free tools already widely available and they will bring about massive change in the market. This summary shows that the logical approach is to become a digital disruptor yourself before someone else achieves the same result with your customers.It also highlights the three things you need to do to exce
    Description / Table of Contents: Title page; Book Presentation; Book Abstract; About the Author; Important Note About This Ebook; Summary of Digital Disruption (James McQuivey); What exactly is digital disruption?; How to become a digital disruptor - Adopt; How to become a digital disruptor - Behave; How to become a digital disruptor - Disrupt; About the Summary Publisher; Copyright
    Note: Description based upon print version of record
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  • 14
    ISBN: 9782511024294
    Language: English
    Pages: Online-Ressource (36 p)
    Parallel Title: Print version Summary : The Art Of Explanation - Lee Lefever
    DDC: 302.2
    Keywords: Business communication ; Communication ; Comprehension ; Explanation (Linguistics) ; Interpersonal communication ; Interpersonal relations ; Linguistics ; Business communication.. ; Communication.. ; Comprehension.. ; Explanation (Linguistics).. ; Interpersonal communication.. ; Interpersonal relations.. ; Linguistics ; Electronic books ; Electronic books
    Abstract: This work offers a summary of the book: "The Art of Explanation: Making Your Ideas, Products, and Services Easier to Understand" by Lee Lefever.Summary of the ideas in Lee Lefever's book: "The Art Of Explanation" highlights the three part process you need to master in order to create great explanations that work: 1. Plan2. Package3. PresentAdded- value of this summary: Save time Understand the key concepts Develop your business knowledge To learn more, read the summary of "The Art of Explanation" and make your facts understandable and accessible! 
    Description / Table of Contents: Title page; Book Presentation; Book Abstract; About the Author; Important Note About This Ebook; Summary of The Art Of Explanation (Lee Lefever); 1. Plan; 2. Package; 1. Agreement; 2. Context; 3. Story; 4. Connections; 5. Descriptions; 6. Call to Action; 3. Present; 1. Media; 2. Presentation; 3. Distribution; About the Summary Publisher; Copyright
    Note: Description based upon print version of record
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  • 15
    Online Resource
    Online Resource
    Cork : Primento Digital
    ISBN: 9782511022191
    Language: English
    Pages: Online-Ressource (38 p)
    Edition: Online-Ausg.
    Series Statement: Book summary collection
    Parallel Title: Print version Summary : Getting More - Stuart Diamond
    DDC: 302.3
    Keywords: Negotiation ; Strategic planning ; Success in business ; Negotiation.. ; Strategic planning.. ; Success in business ; Electronic books ; Electronic books
    Abstract: This work offers a summary of "GETTING MORE: How to Negotiate to Achieve Your Goals in The Real World" by Stuart Diamond. Stuart Diamond argues that no matter what you do in life, you can get more of whatever you want by becoming a better negotiator. Many people make the mistake of trying to go from the picture they have in their head to their goal in one step. That usually doesn't work because it's too big a step to take. Instead, when negotiating, figure out the answers to four key questions and you then know what it will take to get there bit-by-bit. In Getting More, Diamond advises the read
    Abstract: This work offers a summary of "GETTING MORE: How to Negotiate to Achieve Your Goals in The Real World" by Stuart Diamond.Stuart Diamond argues that no matter what you do in life, you can get more of whatever you want by becoming a better negotiator. Many people make the mistake of trying to go from the picture they have in their head to their goal in one step. That usually doesn't work because it's too big a step to take. Instead, when negotiating, figure out the answers to four key questions and you then know what it will take to get there bit-by-bit.In Getting More, Diamond advises the read
    Description / Table of Contents: Title page; Book Presentation; Book Abstract; About the Author; Important Note About This Ebook; Summary of Getting More (Stuart Diamond); 1. The twelve strategies of negotiation; 1. Goals are the key to any negotiation; 2. It's never about you - it's always about them; 3. Be prepared to make emotional payments; 4. Never forget every situation is different; 5. In everything you do, be incremental; 6. Find ways to trade items you value unequally; 7. Use their standards, not yours; 8. Be 100% transparent and ethical; 9. Make sure you communicate and frame well
    Description / Table of Contents: 10. Always focus on the real problem at hand11. Embrace differences, they help negotiations; 12. Prepare - Make a list and practice; 2. The Getting More Negotiation Model; 1. What are my goals?; 2. Who are they, what do they want?; 3. What will it take to persuade them?; 4. How can we get there?; About the Summary Publisher; Copyright
    Note: Description based upon print version of record
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  • 16
    Online Resource
    Online Resource
    Cork : Primento Digital
    ISBN: 9782511024126
    Language: English
    Pages: Online-Ressource (40 p)
    Parallel Title: Print version Summary : Jab, Jab, Jab, Right Hook - Gary Vaynerchuk
    DDC: 303.4833
    Keywords: Blogs -- Social aspects ; Information society -- Psychological aspects ; Internet -- Social aspects ; Social media ; Blogs ; Social aspects.;Information society ; Psychological aspects.;Internet ; Social aspects.;Social media ; Electronic books ; Electronic books
    Abstract: This work offers a summary of the book: Jab, jab, jab, Right Hook: How to Tell Your Story in a Noisy Social World" by Gary Vaynerchuk.Summary of the ideas in Gary Vaynerchuk's book: "Jab, Jab, Jab, Right Hook". This summary explains that professional boxing is the perfect metaphor for doing business in the social media age. It shows that one should start by building the relationship by providing a high quality micro content with no strings attached (a jab). Once you have delivered a series of jabs, you can present them with an alluring offer (the right hook) to buy something you sell. Nowaday
    Description / Table of Contents: Title page; Book Presentation; Book Abstract; About the Author; Important Note About This Ebook; Summary of Jab, Jab, Jab, Right Hook (Gary Vaynerchuk); 1. How to market in the social media era of business; 2. How to make jab-jab-jab-right-hook work; Tell great stories on Facebook : Jab; Listen purposefully on Twitter: Jab; Glam your stuff up on Pintrest: Jab; Create inspiring art on Instagram: Jab; Get animated on Tumblr: Jab; 3. Putting it all together -The ""Holy Trinity"" of social media marketing; About the Summary Publisher; Copyright
    Note: Description based upon print version of record
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  • 17
    Online Resource
    Online Resource
    [s.l.] : Must Read Summaries
    ISBN: 2806239036 , 9782806239037
    Language: English
    Pages: Online Ressource (1665 KB, 10 S.)
    Edition: 1. Aufl.
    Parallel Title: Print version Summary: Common Sense Business - Steve Gottry
    DDC: 305.235
    Keywords: Business ; Entrepreneurship ; Success in business ; Electronic books ; Electronic books
    Abstract: This work offers a summary of the book 'COMMON SENSE BUSINESS: Starting, Operating and Growing Your Small Business - In Any Economy!' by Steve Gottry.Steve Gottry is the owner of Multimedia Group, Inc., a content creation company in the film, video, books and marketing industries. Mr. Gottry also founded his own advertising agency in 1970 and grew it to the point it was generating millions of dollars in annual revenues and a number of national awards for creative work before the company failed and went into liquidation. You always learn far more from your failures in running a small business than you ever learn from your successes. According to Helen Keller, 'Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, ambition inspired, and success achieved'. If you're genuinely smart, you'll learn from the success and failures of other people rather than trying to make all the mistakes yourself. In Common Sense Business, Steve Gottry gives solid pieces of advice to make sound business decisions when you take the plunge and start your own small business. Written in a straightforward and accessible style, this book is an indispensable guide for business leaders and managers.
    Description / Table of Contents: Title page; Book Presentation; Book Abstract; About the Author; Important Note About This Ebook; Summary of Common Sense Business (Steve Gottry); 1. Always know where you are in the small business life cycle, and act accordingly.; Stage 1: Dreaming; Stage 2: Planning; Stage 3: Implementation; Stage 4: Growth; Stage 5: Preservation & Evolution; Stage 6: Sale or Divestiture; 2. Never forget there is an alternate destination you definitely want to avoid.; 3. To build your business, focus on building your assets as quickly as feasible.; 1. Yourself; 2. Your employees; 3. Your customers
    Description / Table of Contents: 4. Your vendors5. Your capital; 6. Your community relationship; 4. To be a success over the long haul, you have to conquer your natural enemies.; 1. Busy-ness; 2. Busybodies; 3. Sloppiness; 4. Debt; 5. The Government; 6. Addictions; 7. Fear; About the Summary Publisher; Copyright
    Note: Description based upon print version of record
    URL: Volltext  (lizenzpflichtig)
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    Online Resource
    Online Resource
    [s.l.] : Must Read Summaries
    ISBN: 2806238951 , 9782806238955
    Language: English
    Pages: Online Ressource (1015 KB, 10 S.)
    Edition: 1. Aufl.
    Parallel Title: Print version Summary: CNN The Inside Story - Hank Whittemore
    DDC: 392.20029834
    Keywords: Mass media -- Economic aspects ; Television industry -- History ; Television industry ; Electronic books ; Electronic books
    Abstract: This work offers a summary of the book 'CNN - THE INSIDE STORY: How a Band of Mavericks Changed the Face of Television News' by Hank Whittemore.Before writing books, Hank Whittemore has worked as a newspaper reporter, professional actor, playwright, columnist and radio news director. In addition to creating narration scripts for documentary-TV programs, he has written cover stories for PARADE magazine, the Sunday supplement. Whittermore is the author of 11 published books, such as The Super Cops, So That Others May Live and Your Future Self.In this book, Hank Whittemore tells the story of the television station Cable News Network (CNN) and its founder, Ted Turner. In 1979, Turner created this 24-hour all-news television channel despite skepticisms from his colleagues. This project changed the face of television news. In CNN - The Inside Story, Hank Whittemore describes the risks Turner took and explains how he tried to take over CBS and fought against ABC.This detailed inside story contains inspiring quotes and interesting behind-the-scenes stories. CNN - The Inside Story is a good read for people working in the media.
    Description / Table of Contents: Title page; Book Presentation; Important Note About This Ebook; Summary of CNN - The Inside Story (Hank Whittemore); 1.; 2.; 3.; 4.; 5.; 6.; About the Summary Publisher; Copyright
    Note: Description based upon print version of record
    URL: Volltext  (lizenzpflichtig)
    Library Location Call Number Volume/Issue/Year Availability
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