ISBN:
9783110150933
Language:
English
Pages:
Online-Ressource (444 p)
Series Statement:
de Gruyter Studies in Organization v.76
Series Statement:
De Gruyter Studies in Organization Ser v.76
Parallel Title:
Print version Rhetoric of Moral Protest : Public Campaigns, Celebrity Endorsement and Political Mobilization
DDC:
306.4/84
Keywords:
Advertising campaigns
;
Music ; Social aspects
;
Popular music ; Political aspects
;
Social movements
;
Electronic books
;
Electronic books
Abstract:
Intro -- Table of contents -- Introduction -- Part I. Towards a theory of political mobilization -- 1. Social movement research: debates and agendas -- 1.1 Social movements in debate: between movement industries and systems of action -- 1.2 The micro-macro debate: between entrepreneurial activism and systemic conflicts -- 1.3 The rationale of mobilization -- 1.4 The patterns and processes of mobilization -- 2. Public campaigning: the praxis of organized mobilization -- 2.1 Public communication campaign research -- 2.2 Coordinating action across and within time -- 2.3 Political communication campaigns in narrative perspective -- 2.4 Political campaigns in ritual perspective -- 2.5 The rhetoric of organized political protest -- 3. The praxis of mobilization in context: bringing society back in -- 3.1 Organizations and institutional sectors: the molding of collective action -- 3.2 Strategie action: protest capital and social structure -- 4. Conclusions: putting the pieces together -- Part II. Investing in popular music: the opportunities for campaigning -- 1. The field of popular music -- 1.1 Popular culture as contested terrain -- 1.2 The audience of Western popular music: a tentative approach -- 1.3 The entertainment business and mass media -- 1.4 An approximation to the discourse of popular music -- 2. A presentation of cases: the making of the campaign shows and albums -- 2.1 The choice of cases: the criteria for selection -- 2.2 The Sun City album (fall 1985): the Artists United Against Apartheid and the Africa Fund -- 2.3 The Breakthrough and the Rainbow Warriors albums (autumn 1988/summer 1989): Greenpeace International -- 2.4 The Nelson Mandela 70th Birthday Tribute (11 June 1988): the British Anti-Apartheid Movement -- 2.5 The Human Rights Now! world tour (2 September to 16 October 1988): Amnesty International.
Description / Table of Contents:
""Table of contents""; ""Introduction""; ""Part I. Towards a theory of political mobilization""; ""1. Social movement research: debates and agendas""; ""1.1 Social movements in debate: between movement industries and systems of action""; ""1.2 The micro-macro debate: between entrepreneurial activism and systemic conflicts""; ""1.3 The rationale of mobilization""; ""1.4 The patterns and processes of mobilization""; ""2. Public campaigning: the praxis of organized mobilization""; ""2.1 Public communication campaign research""; ""2.2 Coordinating action across and within time""
Description / Table of Contents:
""2.3 Political communication campaigns in narrative perspective""""2.4 Political campaigns in ritual perspective""; ""2.5 The rhetoric of organized political protest""; ""3. The praxis of mobilization in context: bringing society back in""; ""3.1 Organizations and institutional sectors: the molding of collective action""; ""3.2 Strategie action: protest capital and social structure""; ""4. Conclusions: putting the pieces together""; ""Part II. Investing in popular music: the opportunities for campaigning""; ""1. The field of popular music""; ""1.1 Popular culture as contested terrain""
Description / Table of Contents:
""1.2 The audience of Western popular music: a tentative approach""""1.3 The entertainment business and mass media""; ""1.4 An approximation to the discourse of popular music""; ""2. A presentation of cases: the making of the campaign shows and albums""; ""2.1 The choice of cases: the criteria for selection""; ""2.2 The Sun City album (fall 1985): the Artists United Against Apartheid and the Africa Fund""; ""2.3 The Breakthrough and the Rainbow Warriors albums (autumn 1988/summer 1989): Greenpeace International""
Description / Table of Contents:
""2.4 The Nelson Mandela 70th Birthday Tribute (11 June 1988): the British Anti-Apartheid Movement""""2.5 The Human Rights Now! world tour (2 September to 16 October 1988): Amnesty International""; ""3. The production of campaigns""; ""3.1 The investment of protest capital""; ""3.2 The organization of �joint ventures�: the creation of an operational ground""; ""3.3 The formulation of a joint campaign message: the development of a communicative ground""; ""4. Conclusions: bridging institutional fields""
Description / Table of Contents:
""Part III. Designing and composing protest simulacra: the campaign events and artifacts""""1. Methodology: qualitative data and interpretive analysis""; ""1.1 Research materials: texts, songs and visuals""; ""1.2 Research methods: the interpretive analysis of texts, songs and visuals""; ""2. The oratory of �political music�: towards an interpretation of songs, albums and concerts""; ""2.1 Popular songs as political narrations: the case studies""; ""2.2 Campaign albums and concerts: the narrative amalgamation of songs and stars""
Description / Table of Contents:
""3. The iconography of political protest: analyzing printed campaign materials""
Note:
Description based upon print version of record
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