ISBN:
978-3-8394-6187-7
Language:
English
Pages:
1 Online-Ressource (242 Seiten) :
,
Illustrationen.
Series Statement:
Arbeit und Organisation Band 8
Series Statement:
Arbeit und Organisation
Parallel Title:
Erscheint auch als
Dissertation note:
Dissertation European University Viadrina, Frankfurt (Oder) 2021
Keywords:
Branding
;
Culture
;
Digital Media
;
Digitalization
;
Ethnographic Methodologies
;
Information Technology
;
Internet
;
Organisational Identity
;
Practice
;
Social Relations
;
Sociology of Media
;
Sociology of Organizations
;
Sociology of Work and Industry
;
Sociology
;
Work
;
SOCIAL SCIENCE / Sociology / General
;
Telekommunikationswirtschaft.
;
Fusion.
;
Intranet.
;
Corporate Identity.
;
Mitarbeiter.
;
Ambivalenz.
;
Hochschulschrift
;
Telekommunikationswirtschaft
;
Fusion
;
Intranet
;
Corporate Identity
;
Mitarbeiter
;
Ambivalenz
Abstract:
How does a new intranet shape an ongoing merger integration process? Katja Schönian analyses internal communication and branding strategies in connection with the implementation of a new company intranet. Based on qualitative data, the study contrasts managerial expectations and everyday usage of the intranet in distinct work settings. Relying on social practice theories and research in Science & Technology Studies, Katja Schönian unpacks the different logics the intranet brings together and, furthermore, interrogates the characteristics that make an (un-)workable technology. This book provides readers with new insights into the dynamics of a merger integration process and the increasing digitalization of contemporary knowledge work
Note:
In English
DOI:
10.1515/9783839461877
URL:
Volltext
(URL des Erstveröffentlichers)
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