ISBN:
1107678234
,
9781107678231
Sprache:
Englisch
Seiten:
XII, 188 S.
,
Ill., graph. Darst.
DDC:
302.2
Schlagwort(e):
Crisis management
;
Crisis management
;
Issues management
;
Issues management
;
Public relations Case studies
;
Communication and culture
;
Communication and culture
;
Social media
;
Social media
;
Communication and culture
;
Social media
;
Media, information & communication industries
;
Communication and culture
;
Social media
;
Aufsatzsammlung
;
Aufsatzsammlung
;
Öffentlichkeitsarbeit
;
Social Media
;
Krisenmanagement
;
Katastrophe
Kurzfassung:
Part I. Understanding Crisis and Issues Management: 1. Theorising and practising public relations crisis management Steve Mackey; Part II. Industrial Disasters: 2. Outrage management or consensus communication: what is the best way of doing risk communication? Paul Adams; 3. Confronting the reputation risks: New Zealand's biggest food safety scare Chris Galloway; Part III. Corporate Risks: 4. Crisis communication: when sorry is the hardest word in elite sport Hamish McLean and Maria Hopwood; 5. Corporate responses to a racially framed incident in Malaysia: KFC I-City flight Kiranjit Kaur; 6. Managing issues through cross-sector collaboration: Unilever and Greenpeace Sharyn McDonald; Part IV. Social Media and Crisis: 7. Media targets: when a spark in social media develops into a mainstream media firestorm Kristy Hess and Lisa Waller; 8. Harnessing the power of slacktivism: boom and bust cycle of issues management and crisis Deirdre Quinn-Allan; 9. Social media adoption and risk aversion: Australian not-for-profits Emma Bennett; Part V. Natural Disasters: 10. Communicating during disasters: insights from the 2013 Bundaberg flood Amisha Mehta and Dominique A. Greer; 11. Government roles in emergency communication response Jordi Xifra and Mark Sheehan; 12. Post crisis: rebuilding a company, a reputation, a community Mark Sheehan and Biagio Oppi
Kurzfassung:
Part I. Understanding Crisis and Issues Management. 1. Theorising and practising public relations crisis management / Steve Mackey -- Part II. Industrial Disasters. 2. Outrage management or consensus communication : what is the best way of doing risk communication? / Paul Adams -- 3. Confronting the reputation risks : New Zealand's biggest food safety scare / Chris Galloway -- Part III. Corporate Risks. 4. Crisis communication : when sorry is the hardest word in elite sport / Hamish McLean and Maria Hopwood -- 5. Corporate responses to a racially framed incident in Malaysia : KFC I-City flight / Kiranjit Kaur -- 6. Managing issues through cross-sector collaboration : Unilever and Greenpeace / Sharyn McDonald -- Part IV. Social Media and Crisis. 7. Media targets : when a spark in social media develops into a mainstream media firestorm / Kristy Hess and Lisa Waller -- 8. Harnessing the power of slacktivism : boom and bust cycle of issues management and crisis / Deirdre Quinn-Allan -- 9. Social media adoption and risk aversion : Australian not-for-profits / Emma Bennett -- Part V. Natural Disasters. 10. Communicating during disasters : insights from the 2013 Bundaberg flood / Amisha Mehta and Dominique A. Greer -- 11. Government roles in emergency communication response / Jordi Xifra and Mark Sheehan; 12. Post crisis : rebuilding a company, a reputation, a community / Mark Sheehan and Biagio Oppi
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