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  • 1
    Online Resource
    Online Resource
    Research Companion to Language and Country Branding (2020)
    Milton : Taylor & Francis Group
    Details
    ISBN: 9781000214406
    Language: English
    Pages: 1 online resource (434 pages)
    Series Statement: Routledge Studies in Language and Identity Ser.
    Parallel Title: Erscheint auch als
    DDC: 306.44
    Keywords: Electronic books
    Abstract: Cover -- Endorsements -- Half Title -- Series Page -- Title Page -- Copyright Page -- CONTENTS -- List of figures -- List of tables -- Contributors -- Acknowledgments -- Disclaimer -- Introduction -- PART I: Nationalism and country branding -- Nationalism and politics -- 1. Enregistering the nation: Bolsonaro's populist branding of Brazil -- 2. The sociolinguistic saffronisation of India -- 3. "There is a wonderfully contrary spirit among the British people": Conservative MPs' (un)successful branding of the British nation in the Brexit debate -- Nationalism and diversity -- 4. The overflow of Peru's country brand: National narratives, recognition, and moral brandedness in neoliberal Peru -- 5. Sociocultural diversity: An opportunity for branding or a problem?-the case of Chile -- Nationalism and cosmopolitanism -- 6. "The sweet life" and the Russian nation: The role of a TV serial in the process of nation branding -- 7. Singapore's nation branding through language policy: 'Commercial nationalism' and internal tensions -- 8. Legitimizing national, striving cosmopolitan: Branding of post-Soviet city space in Almaty, Kazakhstan -- 9. The republic's new clothes: Reimaging and branding a post-reunification Germany -- Nationalism and time -- 10. The narrative arc of nation branding: The narrative scaffolding of Shanghai Expo 2010 -- 11. "Deliver amazing": Qatar as a branded architectural discourse in World Cup 2022 -- Nationalism and (in)authenticity -- 12. National anxieties in polite disguise: Cool Japan branding and the inversion of globalization -- 13. Translation, transliteration, and translingualization: On the possibilities of 'Korea' in the linguistic landscape -- PART II: Place and country branding -- Place as branded destination -- 14. "Milano, a place to be": Expo 2015 and the chronotopic rebranding of Italy's moral capital.
    Note: Description based on publisher supplied metadata and other sources
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
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  • 2
    Book
    Book
    Research companion to language and country branding (2021)
    London : Routledge
    Details
    ISBN: 9780367343590
    Language: English
    Pages: xxi, 411 Seiten , Illustrationen
    Series Statement: Routledge studies in language and identity
    DDC: 306.44
    Keywords: Aufsatzsammlung
    Note: Literaturangaben
    URL: Inhaltsverzeichnis
    Library Location Call Number Volume/Issue/Year Availability
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    Book
    BSZ
    GBV
    HeBIS
  • 3
    Book
    Book
    Research companion to language and country branding (2020)
    London ; New York : Routledge
    Details
    ISBN: 9780367343590 , 9780367566654
    Language: English
    Pages: xxi, 411 Seiten , Illustrationen, Diagramme, Karten
    Series Statement: Routledge studies in language and identity
    Series Statement: Routledge handbooks
    Parallel Title: Erscheint auch als
    DDC: 306.44
    RVK:
    ES 135
    RVK:
    QP 600
    Keywords: Soziolinguistik ; Markenimage ; Markenpolitik ; Nationalstaat ; Sociolinguistics ; Group identity ; Branding (Marketing) ; National characteristics / Social aspects ; Language and languages / Political aspects ; Language and culture ; Aufsatzsammlung ; Aufsatzsammlung ; Soziolinguistik ; Nationalstaat ; Markenimage ; Markenpolitik
    Note: Includes bibliographical references and index , Hier auch später erschienene, unveränderte Nachdrucke
    URL: Inhaltsverzeichnis
    URL: Inhaltsverzeichnis
    URL: Inhaltsverzeichnis
    URL: Inhaltsverzeichnis
    Library Location Call Number Volume/Issue/Year Availability
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    Book
    Würzburg UB
    Regensburg UB
    BVB
  • 4
    Online Resource
    Online Resource
    Research companion to language and country branding (2020)
    London ; New York : Routledge
    Details
    ISBN: 9780429325250
    Language: English
    Pages: 1 Online-Ressource (xxi, 411 Seiten) , Illustrationen, Diagramme, Karten
    Series Statement: Routledge studies in language and identity
    Series Statement: Routledge handbooks
    Parallel Title: Erscheint auch als
    DDC: 306.44
    RVK:
    QP 600
    RVK:
    ES 135
    Keywords: Soziolinguistik ; Markenimage ; Markenpolitik ; Nationalstaat ; Sociolinguistics ; Group identity ; Branding (Marketing) ; National characteristics / Social aspects ; Language and languages / Political aspects ; Language and culture ; Aufsatzsammlung ; Aufsatzsammlung ; Soziolinguistik ; Nationalstaat ; Markenimage ; Markenpolitik
    Note: Includes bibliographical references and index
    DOI: 10.4324/9780429325250
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: Volltext  (URL des Erstveröffentlichers)
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    München BSB
    BVB
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