ISBN:
9780415800136
Language:
English
Pages:
Online-Ressource (xvi, 234 p)
,
ill
Edition:
Online-Ausg. 2011 Electronic reproduction; Available via World Wide Web
Series Statement:
Routledge advances in internationalizing media studies 5
Parallel Title:
Print version Audience Studies : A Japanese Perspective
DDC:
302.3/3
Keywords:
Mass media Audiences
;
Mass media Social aspects
;
Mass media and culture
Abstract:
Focusing on the case of contemporary Japan, this book theorizes the role of media and ICT in today's media-rich global environment and introduces a new argument of audience complexity. It will contribute significantly to the 'internationalisation' of the media studies movement underway in the global era
Description / Table of Contents:
Book Cover; Title; Copyright; Contents; Photos and Figures; Tables; Preface; Acknowledgments; Introduction; 1 Audience Activity, Everyday Life and Complexity; 2 Conceptions of Japanese Culture and Emic Concepts; 3 Ethnographic Research on Japanese Engagement with Media; 4 Audience Engagement with Media and ICT; 5 Media and Uchi; 6 Media, Self-Creation and Everyday Life; 7 Reflection on the Audience; Appendix A: Japanese Culture, Family and Media: A Background for the Non-Japanese Reader; Appendix B: Methodology; Notes; Bibliography; Index
Note:
Includes bibliographical references and index
,
Electronic reproduction; Available via World Wide Web
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