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  • 1
    Book
    Book
    〈〈The〉〉 Routledge companion to consumer behavior / (2018)
    New York ; London :Routledge,
    Details
    ISBN: 978-1-138-69516-0
    Language: English
    Pages: xxviii, 535 Seiten : , Illustrationen, Diagramme.
    Parallel Title: Erscheint auch als
    DDC: 658.8/342
    RVK:
    QW 300
    RVK:
    CW 7500
    RVK:
    MS 5560
    Keywords: Consumer behavior ; Marketing. ; Verbraucherverhalten. ; Aufsatzsammlung ; Marketing ; Verbraucherverhalten
    Note: Literaturangaben
    URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030021963&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
    Library Location Call Number Volume/Issue/Year Availability
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    Book
    HU Berlin
  • 2
    Book
    Book
    The psychology of fashion (1985)
    Lexington, Mass. : Lexington Books
    Details
    Language: English
    Pages: XII, 428 S.
    Edition: 2. print.
    Series Statement: Advances in retailing series
    DDC: 391/.2/019
    RVK:
    CW 7500
    RVK:
    CV 9500
    RVK:
    CW 9500
    Keywords: Aufsatzsammlung ; Mode ; Psychologie ; Kleidung ; Psychologie ; Mode ; Psychologie
    Library Location Call Number Volume/Issue/Year Availability
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    Book
    BSZ
  • 3
    Book
    Book
    The psychology of fashion (1985)
    Lexington, Mass. u.a. : Lexington Books
    Details
    ISBN: 0669091286
    Language: English
    Pages: XII, 428 S. , Ill.
    Series Statement: The advances in retailing series
    DDC: 391/.2/019
    RVK:
    CV 9500
    RVK:
    CW 7500
    RVK:
    CW 9500
    Keywords: Mode - Aspect psychologique ; Mode ; Psychologische aspecten ; Psychologie ; Fashion Psychological aspects ; Mode ; Kleidung ; Psychologie ; Aufsatzsammlung ; Konferenzschrift ; Aufsatzsammlung ; Konferenzschrift ; Aufsatzsammlung ; Konferenzschrift ; Mode ; Psychologie ; Kleidung ; Psychologie
    Library Location Call Number Volume/Issue/Year Availability
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    Book
    München BSB
    Regensburg UB
    GBV
    KOBV
    BVB
  • 4
    Online Resource
    Online Resource
    Virtual Social Identity and Consumer Behavior (2009)
    Armonk : Taylor and Francis | Ann Arbor, Michigan : ProQuest
    Details
    ISBN: 9781317452577
    Language: English
    Pages: 1 Online-Ressource (230 pages)
    DDC: 306.3
    Abstract: The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to attempt to reach and entice the growing flood of consumers occupying these virtual worlds. Despite this huge potential, however, experts know very little about the best way to talk to consumers in these online environments. How will well-established research findings from the offline world transfer to CMEs? That's where "Virtual Social Identity and Consumer Behavior" comes in. Written by two of the leading experts in the field, it presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments. The book provides special insight into the largest and fastest growing group of users - kids and teens. There is no better source for understanding the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.
    Note: Description based on publisher supplied metadata and other sources
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    HeBIS
  • 5
    Online Resource
    Online Resource
    Ethical hacking and CompTIA PenTest+ exam prep (PT0-001) (2019)
    [Place of publication not identified] : Packt Publishing
    Details
    ISBN: 9781838640019
    Language: English
    Pages: 1 online resource (1 streaming video file (10 hr., 50 min., 42 sec.)) , digital, sound, color
    Keywords: Computing Technology Industry Association ; Examinations ; Study guides ; Penetration testing (Computer security) ; Examinations ; Study guides ; Computer networks ; Security measures ; Examinations ; Study guides ; Telecommunications engineers ; Certification ; Examinations ; Study guides ; Electronic videos ; local
    Abstract: "Mike Meyers and the Total Seminars Team, your source for best-selling cybersecurity courses, brings you this ethical hacking and penetration testing course with your instructor Michael Solomon, Ph.D., CISSP, PMP, CISM. We've added two bonus practice tests. One practice test covers the EC-Council Certified Ethical Hacker CEH certification exam; the other practice test covers the CompTIA PenTest+ certification exam. Test your readiness to pass either of these industry ethical-hacking certification exams. With 30+ years' experience in security, privacy, Blockchain, and data science, and an energetic presentation style, Michael takes his proficiency in network penetration testing and consolidates it into this informative and engaging course. Whether you're looking to pass the CompTIA PenTest+ certification exam, take your next step in the CompTIA Cybersecurity Pathway, or you're just looking to learn some awesome ethical hacking skills, you're in the right place. Keep in mind that there's much more to being an ethical hacker than what's covered here, including how to secure a network; however, this course focuses on how to be a pentester. A pentester plans and scopes a pentest engagement with a client, finds vulnerabilities, exploits them to get into a network, then reports on those findings to the client."--Resource description page.
    Note: Title from resource description page (Safari, viewed April 17, 2019). - Presenter's name from title screen
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    MPI Ethno. Forsch.
  • 6
    Book
    Book
    Spectacles (1994)
    London : Thames and Hudson
    Details
    ISBN: 0500016186
    Language: Undetermined
    Pages: 104 S
    Series Statement: Chic simple
    Series Statement: Components
    DDC: 391.44
    Keywords: Eyeglasses ; Personal accessories
    Library Location Call Number Volume/Issue/Year Availability
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    Book
    GBV
  • 7
    Online Resource
    Online Resource
    PMP Exam Cram 2 (2005)
    Indianapolis, IN : Que Pub. | Boston, MA :Safari,
    Details
    ISBN: 0789734621 , 9780789734624
    Language: English
    Pages: p. cm
    Edition: 2nd ed.
    DDC: 658.404 S689 2005 [ONLINE]
    Keywords: Project management Study guides Examinations ; Electronic data processing personnel Certification ; Electronic books ; local ; Gestion de projet ; Examens ; Guides de l'étudiant ; Electronic data processing personnel ; Certification ; Project management ; Examinations ; Electronic books ; Study guides
    Abstract: The PMP Exam Cram 2, Second Edition provides PMP exam candidates a condensed and focused study vehicle. Organized for optimal learning of criccal project management steps, it covers all objective areas presented by PMI. Candidates using the PMP Exam Cram 2, Second Edition will be able to easily decipher and effectively use PMI's PMBOK. You'll also find notes, tips and cautions to extend on PMP content, and it will explain the differences between traditional methods of project management and what PMI considers to be good project management techniques. Exam Alerts will help alert you to content that will most likely appear on the PMP exam, and practice questions are found both in the book and on the accompanying CD-ROM. You'll even be prepared for last-minute studying with the Cram Sheet tearcard. Give yourself the best chance possible for a great test score with the PMP Exam Cram 2, Second Edition .
    URL: https://learning.oreilly.com/library/view/-/0789734621/?ar
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
  • 8
    Online Resource
    Online Resource
    Virtual Social Identity and Consumer Behavior (2014)
    Hoboken : Taylor and Francis
    Details
    ISBN: 9780765623959
    Language: English
    Pages: Online-Ressource (247 p)
    Parallel Title: Print version Virtual Social Identity and Consumer Behavior
    DDC: 306.3
    Keywords: Electronic books
    Abstract: The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to attempt to reach and entice the growing flood of consumers occupying these virtual worlds. Despite this huge potential, however, experts know very little about the best way to talk to consumers in these online environments. How will well-established research findings from the offline world transfer to CME
    Description / Table of Contents: Cover; Half Title; Title Page; Copyright Page; Table of Contents; Introduction. Virtual Social Identity: Welcome to the Metaverse; Part I. The Virtual Experience; 1. I, Avatar: Auto-Netnographic Research in Virtual Worlds; 2. For a Better Exploration of Metaverses as Consumer Experiences; Part II. Consumer Behavior in Virtual Worlds; 3. Interaction Seeking in Second Life and Implications for Consumer Behavior; 4. I Don't Know You, But I Trust You: A Comparative Study of Consumer Perceptions in Real-Life and Virtual Worlds
    Description / Table of Contents: 5. Social Interaction with Virtual Beings: The Technology Relationship Interaction Model and Its Agenda for Research6. Personalized Avatar: A New Way to Improve Communication and E-Service; 7. The Sacred and the Profane in Online Gaming: A Netnographic Inquiry of Chinese Gamers; Part III. Avatar Creation and Appearance; 8. Finding Mii: Virtual Social Identity and the Young Consumer; 9. Me, Myself, and My Avatar: The Effects of Avatars on SNW (Social Networking) Users' Attitudes Toward a Website and Its Ad Content; Part IV. Person Perceptions in Virtual Worlds
    Description / Table of Contents: 10. Effects of Ethnic Identity and Ethnic Ambiguous Agents on Consumer Response to Websites11. Ethnic Matching: An Examination of Ethnic Morphing in Advertising; 12. Mirror, Mirror on the Web: Understanding Thin-Slice Judgments of Avatars; Name Index; Subject Index; About the Editors and Contributors
    Note: Description based upon print version of record
    URL: Volltext
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    GBV
  • 9
    Online Resource
    Online Resource
    Queer Iberia : Sexualities, Cultures, and Crossings from the Middle Ages to the Renaissance (1999)
    Durham : Duke University Press | Berlin : Walter de Gruyter GmbH
    Details
    ISBN: 9780822382171
    Language: English
    Pages: 1 Online-Ressource (487 p.) , 3 illustrations, 1 table
    Series Statement: Series Q
    DDC: 306.76/6/0946
    Abstract: Martyred saints, Moors, Jews, viragoes, hermaphrodites, sodomites, kings, queens, and cross-dressers comprise the fascinating mosaic of historical and imaginative figures unearthed in Queer Iberia. The essays in this volume describe and analyze the sexual diversity that proliferated during the period between the tenth and the sixteenth centuries when political hegemony in the region passed from Muslim to Christian hands.To show how sexual otherness is most evident at points of cultural conflict, the contributors use a variety of methodologies and perspectives and consider source materials that originated in Castilian, Latin, Arabic, Catalan, and Galician-Portuguese. Covering topics from the martydom of Pelagius to the exploits of the transgendered Catalina de Erauso, this volume is the first to provide a comprehensive historical examination of the relations among race, gender, sexuality, nation-building, colonialism, and imperial expansion in medieval and early modern Iberia. Some essays consider archival evidence of sexual otherness or evaluate the use of "deviance" as a marker for cultural and racial difference, while others explore both male and female homoeroticism as literary-aesthetic discourse or attempt to open up canonical texts to alternative readings.Positing a queerness intrinsic to Iberia's historical process and cultural identity, Queer Iberia will challenge the field of Iberian studies while appealing to scholars of medieval, cultural, Hispanic, gender, and gay and lesbian studies.Contributors. Josiah Blackmore, Linde M. Brocato, Catherine Brown, Israel Burshatin, Daniel Eisenberg, E. Michael Gerli, Roberto J. González-Casanovas, Gregory S. Hutcheson, Mark D. Jordan, Sara Lipton, Benjamin Liu, Mary Elizabeth Perry, Michael Solomon, Louise O. Vasvári, Barbara Weissberger...
    DOI: 10.1515/9780822382171
    URL: https://doi.org/10.1515/9780822382171?locatt=mode:legacy
    URL: https://www.degruyter.com/isbn/9780822382171
    URL: Cover
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    HeBIS
  • 10
    Online Resource
    Online Resource
    Ethereum For Dummies (2019)
    [Erscheinungsort nicht ermittelbar] : For Dummies | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (272 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Dive into a secure future Professionals look to Ethereum as a blockchain-based platform to develop safe applications and conduct secure transactions. It takes a knowledgeable guiding hand to understand how Ethereum works and what it does — and Ethereum For Dummies provides that guidance. Written by one of the leading voices in the blockchain community and best selling author of Blockchain For Dummies , this book demystifies the workings of Ethereum and shows how it can enhance security, transactions, and investments. As an emerging application of blockchain technology, Ethereum attracts a wide swath of professionals ranging from financial pros who see it as a way to enhance their business, security analysts who want to conduct secure transactions, programmers who build apps that employ the Ethereum blockchain, or investors interested in cashing in on the rise of cryptocurrency. Ethereum For Dummies offers a starting point to all members of this audience as it provides easy-to-understand explanation of the tools and techniques of using Ethereum. Understand the fundamentals of Ethereum Build smart contracts Create decentralized applications Examine public and private chains If you need to get a grip on one of the biggest applications of blockchain technology, this book makes it easier.
    Note: Online resource; Title from title page (viewed April 23, 2019)
    URL: https://learning.oreilly.com/library/view/-/9781119474128/?ar
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    MPI Ethno. Forsch.
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