ISBN:
9780321078988
Language:
English
Pages:
Online-Ressource (385 p)
Parallel Title:
Print version People and Their Opinions
DDC:
303.38
Keywords:
Political socialization
;
Electronic books
;
Electronic books
Abstract:
Cover -- Title Page -- Copyright Page -- Table of Contents -- Preface -- About the Authors -- Chapter 1 Introduction: The Nature of Public Opinion -- What Is Public Opinion? -- Types of Public Opinion -- A Case in Point 1.1: Elitist Commentators or Next-Door Neighbors? -- Public Opinion and Society -- Social Value of Opinion Polls -- Practical Value -- Comparative Value -- A Case in Point 1.2: Specific Opinions on Particular Policies -- A Case in Point 1.3: When Pollsters and Their Sponsors "Go Wrong" -- Political and Ideological Value -- Overall Resistance to Polling -- Government: Does Public Opinion Matter? -- Two Views on Government and Polls -- A Topic for Class Discussion: Factors Mediating Public Opinion's Influence on Policy -- Political Structure: Institutions and Communications -- Political Landscape and Elections -- Political Participation -- Assignment 1.1: Proliferating Information Sources -- Chapter Summary -- Definitions of Key Terms -- Chapter 2 Measurement of Opinion -- Measurement and Human Expression -- Steps in Survey Research -- Sample Selection -- Types of Sampling -- Sampling Error -- Sampling and Accuracy of Polls -- A Case in Point 2.1: The 1948 Polling Disaster -- A Case in Point 2.2: The Use of Nonrepresentative Samples -- Looking for Linkages -- Surveys -- Survey Questions -- Structure and Order of Questions -- A Case in Point 2.3: The Way Questions Are Asked -- Hazy, Knotty, Corny, and Other Bad Questions -- Question Translation -- Non-Survey Methods -- Experiment -- Content Analysis -- Focus Groups -- Meta-Analysis: Research on Research -- Qualitative Approaches -- A Case in Point 2.4: Culture-Bound Surveys -- Assignment 2.1: Problems with Questions -- Assignment 2.2: Errors in Sampling -- Chapter Summary -- Definitions of Key Terms -- Chapter 3 Thinking Critically About People's Opinions.
Description / Table of Contents:
""Cover ""; ""Title Page""; ""Copyright Page""; ""Table of Contents ""; ""Preface""; ""About the Authors""; ""Chapter 1 Introduction: The Nature of Public Opinion""; ""What Is Public Opinion?""; ""Types of Public Opinion""; ""A Case in Point 1.1: Elitist Commentators or Next-Door Neighbors?""; ""Public Opinion and Society""; ""Social Value of Opinion Polls""; ""Practical Value""; ""Comparative Value""; ""A Case in Point 1.2: Specific Opinions on Particular Policies""; ""A Case in Point 1.3: When Pollsters and Their Sponsors "Go Wrong"""; ""Political and Ideological Value""
Description / Table of Contents:
""Overall Resistance to Polling""""Government: Does Public Opinion Matter?""; ""Two Views on Government and Polls""; ""A Topic for Class Discussion: Factors Mediating Public Opinion's Influence on Policy""; ""Political Structure: Institutions and Communications""; ""Political Landscape and Elections""; ""Political Participation""; ""Assignment 1.1: Proliferating Information Sources""; ""Chapter Summary""; ""Definitions of Key Terms""; ""Chapter 2 Measurement of Opinion""; ""Measurement and Human Expression""; ""Steps in Survey Research""; ""Sample Selection""; ""Types of Sampling""
Description / Table of Contents:
""Sampling Error""""Sampling and Accuracy of Polls""; ""A Case in Point 2.1: The 1948 Polling Disaster""; ""A Case in Point 2.2: The Use of Nonrepresentative Samples""; ""Looking for Linkages""; ""Surveys""; ""Survey Questions""; ""Structure and Order of Questions""; ""A Case in Point 2.3: The Way Questions Are Asked""; ""Hazy, Knotty, Corny, and Other Bad Questions""; ""Question Translation""; ""Non-Survey Methods""; ""Experiment""; ""Content Analysis""; ""Focus Groups""; ""Meta-Analysis: Research on Research""; ""Qualitative Approaches""; ""A Case in Point 2.4: Culture-Bound Surveys""
Description / Table of Contents:
""Assignment 2.1: Problems with Questions""""Assignment 2.2: Errors in Sampling""; ""Chapter Summary""; ""Definitions of Key Terms""; ""Chapter 3 Thinking Critically About People's Opinions""; ""Critical Thinking about Polls""; ""Thinking About a Survey's Context""; ""Circumstances Surrounding a Survey""; ""The Way the Question Is Asked""; ""Thinking About Bias in Survey Interpretation""; ""Be Aware of Your Own Prejudgments""; ""Be Aware of Respondents' Assumptions""; ""A Topic for Class Discussion: "Right" and "Wrong" Issues""; ""Wording: Look Critically at Descriptions""
Description / Table of Contents:
""Pay Attention to Labels""""Question Secondary Sources""; ""Be Aware of Dichotomous and Continuous Variables""; ""A Case in Point 3.1: Headlines About Survey Results""; ""Explanations: Understanding Sources of Opinions""; ""Know How to Interpret Correlations and Co-appearances""; ""Look for Many Causes""; ""A Case in Point 3.2: What the "Average" American Thinks About Correlation and Causation""; ""Assignment 3.1: Similarities and Differences""; ""Chapter Summary""; ""Definitions of Key Terms""; ""Chapter 4 Attitudes and Opinions""; ""The Nature of Attitudes""
Description / Table of Contents:
""A Case in Point 4.1: Culture and Attitudes""
Note:
Description based upon print version of record
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