ISBN:
94-6298-144-2
,
978-94-6298-144-7
Language:
English
Pages:
378 Seiten
,
Illustrationen
Series Statement:
Global Asia 8
Series Statement:
International Institute of Asian Studies Publications 8
Series Statement:
IIAS Publications 〉 International Institute of Asian Studies Publications 8
Keywords:
Religion Religionsethnologie
;
Asien
;
Globalisierung
;
Buddhismus
;
Organisationsethnologie
;
Organisation, internationale
;
Sekte
Abstract:
This book brings together the insights of theories of management and marketing to give an original view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. Seventeen authors in this collection have recast their data on individual Asian religions and social movements to focus on the way these organizations are managed in an overseas or global context, by examining the structure, organizational culture, management style, leadership principles and marketing strategies of the religious movements they had hitherto studied from the perspective of the sociology of religion, or religious studies. The book examines strategies for global proselytization and outcomes in a variety of local ethnographic contexts, thus contributing to the scholarly work on the `glocalization` of religions. (Umschlagtext)
Description / Table of Contents:
Preface -- Introduction -- Section 1 Theoretical Approaches -- Section 2 Empirical Investigations: East Asian Religions -- Section 3 Empirical Investigations: Southeast and South Asian Religions -- Section 4 Empirical Investigations: Japanese Religions in Europe and the Americas -- Section 5 Future Perspectives: Globalizing New Religions in a Postmodern World -- List of Figures and Tables -- Index
Note:
Enthält eine Einführung und 16 Beiträge
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