ISBN:
9780739192658
Language:
English
Pages:
1 online resource (143 pages)
Parallel Title:
Erscheint auch als
DDC:
302.231
Keywords:
Social media
;
Electronic books
Abstract:
Social Media: Principles and Applications thoroughly examines social media in interpersonal, mass-mediated, educational, organizational, and political settings. Sheldon provides a must-have survival tool for communication, psychology, and social media scholars.
Abstract:
Intro -- Contents -- Introduction -- I: Principles of Social Media -- Chapter One: Social Media and Traditional Interpersonal Communication Theories -- Chapter Two: Social Media and Theories of Mass Communication -- Chapter Three: Psychology of Social Media -- II: Applications of Social Media -- Chapter Four: Social Media in Politics -- Chapter Five: Social Media Privacy and Security -- Chapter Six: Social Media in Education -- Chapter Seven: Social Media and Disaster Communication -- Chapter Eight: Social Media and Advertising -- Chapter Nine: Social Media Addiction -- Appendix -- Index -- About the Author.
Note:
Description based on publisher supplied metadata and other sources
Permalink