ISBN:
1412902681
,
141290269X
Language:
English
Pages:
Online-Ressource (viii, 303 p)
,
ill
,
24 cm
Edition:
Online-Ausg. 2009 Electronic reproduction; Available via World Wide Web
Parallel Title:
Print version Media and Communication
DDC:
302.2
Keywords:
Mass media Social aspects
;
Communication Social aspects
Abstract:
Paddy Scannell is one of the early pioneers of media studies in the UK. He brings his vast knowledge and experience to give an account of the development of thinking about the media from the 1930s onwards. His overview of the history of media theory is lucid, engaging and a highly informative and provocative account of how theories and their proponents have been shaped by the social and cultural context of the period in which they live. In a field whose boundaries are porous and where there is no consensus as to the core concepts, theories and thinkers, Scannell brings certainty to his effort
Description / Table of Contents:
Cover ; Contents; Acknowledgements; Introduction; PART I The masses; 1 Mass communication; 2 Mass culture; 3 The end of the masses; PART II Everyday life; 4 Culture and communication; 5 Communication and technology; 6 Communication as interaction; PART III Communicative rationality and irrationality; 7 Communication and language; 8 Communication as ideology; 9 Communication and publicness; Conclusion; Index
Note:
Includes bibliographical references and index
,
Electronic reproduction; Available via World Wide Web
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