ISBN:
9781472444028
Language:
English
Pages:
Online-Ressource (1 online resource (402 p.))
Edition:
Online-Ausg.
Series Statement:
EBL-Schweitzer
Parallel Title:
Druckausg. Transculturalism and business in the BRIC states
DDC:
302.35091724
Keywords:
Intercultural communication -- BRIC countries
;
International business enterprises -- BRIC countries
;
Management -- BRIC countries -- Cross-cultural studies
;
Organizational behavior -- BRIC countries -- Cross-cultural studies
;
Electronic books
;
Aufsatzsammlung
;
BRICS-Staaten
;
Interkulturalität
;
Management
;
Interkulturelle Kompetenz
Abstract:
Cover; Contents; List of Figures; List of Tables; List of Text Boxes; List of QR-Codes; List of Abbreviations; Acknowledgments; About the Editors; About the Contributors; Introduction; PART I: Theoretical Framework; 1 Hall, Hofstede, Huntington, Trompenaars, GLOBE: Common Foundations, Common Flaws; 2 Cultural Negotiations in the BRIC TransAreas- New Dynamic Visualizing Models of Culture Contact Situations; 3 Transcultural Studies in the BRIC States: Recent Developments; PART II Areas-BRIC by BRIC; 4 BRIC Foundations: New Kids on the Block and the Implications for Transcultural Communication
Abstract:
5 A Long Road for the BRICS: Summits, Africa, Civil Society, and the Problem of International Change6 Brazil; 7 Russia; 8 India; 9 China; 10 South Africa; PART III: BRIC Relations; 11 BRIC on BRIC; 11.1 Introduction: How Brazil, Russia, India, and China View BRIC ; 11.2 BRIC on BRIC: Brazil - Russia; 11.3 BRIC on BRIC: Brazil - India; 11.4 BRIC on BRIC: Brazil - China; 11.5 BRIC on BRIC: Russia - India; 11.6 BRIC on BRIC: Russia - China; 11.7 BRIC on BRIC: India - China; Postscript; Index
Abstract:
Transculturalism and Business in the BRIC States, edited by Yvette Sánchez and Claudia Franziska Brühwiler, is the first handbook on the BRIC States that offers a transcultural perspective, which goes beyond the typical 'how to' manuals or economic projections and provides an understanding of transculturalism as it is studied and practiced in the respective countries themselves. This unique reference book also offers insights into the relations between the corresponding states and the challenges facing those trying to foster more intense business exchanges. The reader learns to interpret cros
Note:
Description based upon print version of record
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