ISBN:
0-253-34667-3
,
0-253-21809-8
Language:
English
Pages:
xii, 310 S. :
,
Ill. ;
,
25 cm.
Series Statement:
Tracking globalization
DDC:
362.29/67
Keywords:
Tabagisme - Californie - Prévention
;
Tabagisme - France - Prévention
;
Tabagisme - Japon - Prévention
;
Tabagisme - Politique gouvernementale - Californie
;
Tabagisme - Politique gouvernementale - France
;
Tabagisme - Politique gouvernementale - Japon
;
Tabagisme - Politique gouvernementale - Études transculturelles
;
Politik
;
Smoking Cross-cultural studies Government policy
;
Smoking Government policy
;
Smoking Government policy
;
Smoking Government policy
;
Smoking Prevention
;
Smoking Prevention
;
Smoking Prevention
;
Smoking Cessation
;
Smoking Cessation
;
Smoking Cessation
;
Cross-Cultural Comparison
;
Cross-Cultural Comparison
;
Cross-Cultural Comparison
;
Health Knowledge, Attitudes, Practice
;
Health Knowledge, Attitudes, Practice
;
Health Knowledge, Attitudes, Practice
;
Health Promotion
;
Health Promotion
;
Health Promotion
;
Social Change
;
Social Change
;
Social Change
;
Rauchen.
;
Gesundheitsförderung.
;
Gesundheitspolitik.
;
Frankreich
;
Kalifornien.
;
Frankreich.
;
Japan.
;
Rauchen
;
Gesundheitsförderung
;
Rauchen
;
Gesundheitspolitik
Abstract:
A tangible aspect of living, working, and travelling in the 21st century is the experience of moving between smoke-filled and smoke-free environments. In "Globalizing Tobacco Control", Roddey Reid examines what lies behind this experience: the revolution in public attitudes and health codes that regulate daily routines and the life of the body. While the gradual replacement of smoking with non-smoking as the social norm is a global phenomenon, it has not followed the same trajectory everywhere.Reid compares anti-smoking campaigns in the United States, France, and Japan for what they reveal about the nature of globalization and liberal arts of government. He explores distinctive national histories of tobacco; evolving global marketing strategies of transnational tobacco corporations; 'social marketing' techniques used to tailor public health messages to particular ethnic communities; and the programs of international public health organizations.
Note:
Includes bibliographical references (p. [265]-289) and index
URL:
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014715769&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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