ISBN:
9781848442917
Language:
English
Pages:
1 Online-Ressource (xii, 161 p)
,
ill
Series Statement:
Edward Elgar E-Book Archive
Parallel Title:
Available in another form
Parallel Title:
Erscheint auch als Prandelli, Emanuela Collaborating with customers to innovate
Keywords:
Innovationsmanagement
;
Beziehungsmarketing
;
New products
;
Innovationsmanagement
;
Unternehmen
;
Electronic books
;
Konferenzschrift
;
Unternehmen
;
Innovationsprozess
;
Kundenmanagement
Abstract:
The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involving customers in collaborative innovation, and actionable recommendations for putting collaborative innovation to work
Abstract:
ch. 1. an increasing need for innovation -- ch. 2. The promise of collaborative innovation -- ch. 3. Tools for collaborative innovation -- ch. 4. Managing an integrated portfolio of tools for collaborative innovation -- ch. 5. From collaborative to distributed innovation -- ch. 6. Virtual communities -- ch. 7. Virtual knowledge brokers -- ch. 8. Open-source systems -- ch. 9. Conclusions
Note:
Includes bibliographical references and index
DOI:
10.4337/9781848442917
URL:
Deutschlandweit zugänglich
URL:
Deutschlandweit zugänglich
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