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  • 1
    Book
    Book
    Das Image der Schweiz im Ausland : mit Fallbeispiel China (2009)
    Bern [u.a.] : Haupt
    Details
    ISBN: 9783258075532
    Language: German
    Pages: IX, 144 S. , Ill., graph. Darst.
    Edition: 1. Aufl.
    DDC: 338.6042
    RVK:
    LB 57150
    RVK:
    ML 7340
    Keywords: Image ; Standortfaktor ; Suisse - image - 21e s. (début) ; Schweiz ; China ; Schweiz ; Standortfaktor ; Image ; China
    Note: erscheint gleichzeitig in einer franz. Ausg. in der Ed. IDHEAP, Lausanne u.d.T.: "L'image de la Suisse à l'étranger", ISBN 978-2-940390-21-2
    URL: Inhaltsverzeichnis
    URL: Inhaltsverzeichnis
    URL: Inhaltsverzeichnis
    URL: Inhaltsverzeichnis
    Library Location Call Number Volume/Issue/Year Availability
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    Book
    BSZ
    GBV
    KOBV
    BVB
  • 2
    Online Resource
    Online Resource
    Marketing Management and Communications in the Public Sector (2018)
    [Erscheinungsort nicht ermittelbar] : [Verlag nicht ermittelbar]
    Details
    ISBN: 9781315622309
    Language: English
    Pages: 1 Online-Ressource (274 p.)
    Keywords: Business & management ; Business communication & presentation ; Sales & marketing ; Public relations ; Non-profitmaking organizations ; Political economy ; Public administration ; Central government policies
    Abstract: This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license
    Note: English
    URL: kostenfrei
    URL: kostenfrei
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    MPI Ethno. Forsch.
  • 3
    Online Resource
    Online Resource
    International Sports Betting : Integrity, Deviance, Governance and Policy (2018)
    Milton : Routledge
    Details
    ISBN: 9781317665656
    Language: English
    Pages: 1 Online-Ressource (115 pages)
    Series Statement: Routledge Research in Sport Business and Management Ser
    Series Statement: Routledge Research in Sport Business and Management Ser.
    Parallel Title: Print version Villeneuve, Jean-Patrick International Sports Betting : Integrity, Deviance, Governance and Policy
    DDC: 306.482
    Keywords: Sports betting ; Sports-Corrupt practices ; Sports-Law and legislation ; Gambling-Social aspects ; Sports-Law and legislation.. ; Sports betting.. ; Sports-Corrupt practices.. ; Sports betting. ; Sports-Corrupt practices. ; Sports-Law and legislation. ; Gambling-Social aspects ; Electronic books
    Abstract: Cover -- Half Title -- Series Information -- Title Page -- Copyright Page -- Table of contents -- List of Contributors -- Introduction: Sports betting: a series of transversal challenges -- 1 Canada's regulatory framework for sports betting: A fragmented reality -- Understanding Canadian federalism -- Regulatory framework for sports betting -- The coherence of the regulations -- What's next? -- Appendix A Organisations' Code by Province -- Notes -- References -- 2 Multidimensional performance of sports betting operators -- Rationale for gambling regulation -- The call for a multidimensional performance strategy -- Is responsible gambling part of the performance definition? -- Certification systems to strengthen the multidimensional organisational performance? -- Discussion -- Conclusion -- Notes -- References -- 3 Cases of match-fixing in tennis and snooker -- Introduction -- Tennis -- World snooker -- Integrity challenges: Emergent patterns identifiable across the two sports -- Reporting and prosecuting match-fixing cases -- Episodic games and online betting -- Vulnerable players and officials -- Inside information -- Future action: Strengthening integrity -- References -- 4 Match fixing and money laundering -- Introduction -- 1. The link between money laundering, sports betting and match-fixing -- 2. The Kefauver Committee -- 3. Money laundering through the football sector by the FAFT -- Conclusion: If sport goes it alone, it will fail -- Recommendations -- References -- 5 Integrity challenges for protection of minors: Australian compromises on sports broadcasting betting advertising -- Introduction -- Changing technology and risk from online gambling -- Youth's vulnerability to gambling advertising and gambling-related harms -- The regulatory context of gambling and sports betting in Australia
    Abstract: Australian national reviews of television sports gambling advertising -- The application of CPA (corporate political activity) framework to Australian sports broadcasting policy reforms ... -- Conclusion -- Acknowledgments -- Notes -- References -- Index
    URL: Volltext  (lizenzpflichtig)
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    BSZ
    GBV
  • 4
    Article
    Article
    La communication des organisations publiques (2017)
    Associated volumes
    In:  Secrets d'États? (2017), Seite 841-867 | year:2017 | pages:841-867
    Details
    ISBN: 9782760548251
    Language: French
    Titel der Quelle: Secrets d'États?
    Publ. der Quelle: Québec, Québec : Presses de l'Université du Québec, 2017
    Angaben zur Quelle: (2017), Seite 841-867
    Angaben zur Quelle: year:2017
    Angaben zur Quelle: pages:841-867
    Library Location Call Number Volume/Issue/Year Availability
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    Article
    MPI Ethno. Forsch.
  • 5
    Online Resource
    Online Resource
    Marketing Management and Communications in the Public Sector (2018)
    [Erscheinungsort nicht ermittelbar]
    Details
    ISBN: 9781315622309
    Language: English
    Pages: 1 Online-Ressource (274 p.)
    Series Statement: Routledge Masters in Public Management
    Keywords: Business & management ; Business communication & presentation ; Sales & marketing ; Public relations ; Non-profitmaking organizations ; Political economy ; Public administration ; Central government policies
    Abstract: This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license
    Note: English
    URL: kostenfrei
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    MPI Ethno. Forsch.
  • 6
    Online Resource
    Online Resource
    Place Branding and Marketing from a Policy Perspective : Building Effective Strategies for Places (2024)
    [Erscheinungsort nicht ermittelbar] : Taylor & Francis
    Details
    ISBN: 9781003286189 , 9781032260358 , 9781032260310
    Language: Undetermined
    Pages: 1 Online-Ressource (352 p.)
    Series Statement: Routledge Studies in Marketing
    Keywords: Business & management ; Sales & marketing ; Market research ; Central government policies
    Abstract: As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature—which lacks in-depth and critical analysis—and technical academic literature—which tends to miss down-to-earth practitioners' concerns and to overlook policy and political contexts. Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place-branding practices in a solid analytical framework. It presents place-branding practices through the lenses of public sector marketing, strategic management, and governance processes and structures, as well as communication tools. Marketing a place is more than creating a logo and a motto; this book presents the key strategic aspects to be considered when promoting a place. Readers will gain knowledge about the most important features of place promotion: the development of brands and marketing campaigns in the public sector, the establishment of dedicated politico-administrative structures, and the increasing involvement of various stakeholders that play a central role as place promoters. This book will be a valuable resource for researchers and postgraduate students across place branding, marketing and management, and urban studies, as well as public management, administration, and policy. The practical conclusions discussed in the book will also appeal to practitioners, business consultants, and people working in public administration and politics
    Note: English
    URL: kostenfrei
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    Online Resource
    MPI Ethno. Forsch.
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