ISSN:
1070-289X
Language:
English
Titel der Quelle:
Identities : global studies in culture and power
Publ. der Quelle:
London [u.a.] : Taylor & Francis
Angaben zur Quelle:
Vol. 22, No. 6 (2015), p. 687-19
DDC:
320
Abstract:
The proportion and visibility of Brazilian women and particularly the specific images of Brazil and Brazilians in the Portuguese imaginary have contributed to the construction of new versions of stigma and stereotypes surrounding them. Mainstream images of Brazilian women have incorporated prejudices about the sensuality of Creole women who are reminiscent of the Portuguese colonial imaginary. Starting from this stigmatised image, we show how Brazilian women entrepreneurs in the 'beauty' business filière reinterpret and mobilise this perceived negative image, transforming it into an added value associated with an 'aesthetic' Brazilian body culture. This idea of 'body' aesthetics becomes a business resource transformed into aesthetic-corporal capital, a key component of the Brazilian beauty business filière. Empirically, this research is based on qualitative elements, in particular 25 interviews with Brazilian women entrepreneurs of the beauty filière working in Portugal, collected for the project BELTS-W (Brazilian Entrepreneurial Links and Transnational Strategies - Women).
Note:
Copyright: © 2014 Taylor & Francis 2014
DOI:
10.1080/1070289X.2014.950970
URL:
http://www.tandfonline.com/doi/abs/10.1080/1070289X.2014.950970
URL:
http://search.proquest.com/docview/1726785283
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