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  • 1
    Book
    Book
    Sponsorship culture in the German university popular music festival market (2023)
    Bielefeld : transcript
    Details
    ISBN: 9783837665789 , 383766578X
    Language: English
    Pages: 257 Seiten , Diagramme
    Series Statement: Transdiciplinary studies in popular culture volume 6
    Series Statement: Transdiciplinary studies in popular culture
    Parallel Title: Erscheint auch als
    Dissertation note: Dissertation University of Paderborn 2022
    DDC: 306.48
    Keywords: Hochschulschrift ; Hochschulschrift
    URL: Inhaltsverzeichnis
    URL: Inhaltsverzeichnis  (lizenzpflichtig)
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  • 2
    Online Resource
    Online Resource
    Sponsorship Culture in the German University Popular Music Festival Market (2023)
    Bielefeld : transcript Verlag | Stuttgart : UTB GmbH
    Details
    ISBN: 9783839465783
    Language: English
    Pages: 1 Online-Ressource (260 p.)
    Edition: 1st ed.
    Series Statement: Transdisziplinäre Popkulturstudien 6
    DDC: 306.48
    Keywords: Marketing ; Universität ; Musikfestspiel ; Event-Marketing ; Sponsoring ; Sponsorship; Event Management; Event Studies; Popular Music; Cultural Management; Music; Popular Culture; Music Management; Pop Music; Cultural Marketing; ; Deutschland ; Hochschulschrift
    Abstract: Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nösner examines professional stakeholder's assessments of the market as well as patterns of existing procedural elements of sponsorship culture, factors determining existing communication and decision-making culture and interrelations between sponsors and audience with emphasis on university popular music festivals. Building on that, he further explores motivational constructs for popular music festival attendance via a survey study.
    URL: https://elibrary.utb.de/doi/book/10.5555/9783839465783
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