ISBN:
9781839743719
Language:
English
Pages:
1 online resource (353 pages)
DDC:
302.22230000000002
Keywords:
Signs and symbols
;
Electronic books
Abstract:
Intro -- Table of Contents -- PREFACE AND ACKNOWLEDGMENT -- 1-SIGNS AND BEHAVIOR SITUATIONS -- 1. The Problem of Approach -- 2. Preliminary Isolation of Sign-Behavior -- 3. Toward Precision in the Identification of Sign-Behavior -- 4. Some Objections Considered -- 5. Further Remarks on Sign-Processes -- 6. The Basic Terms of Semiotic -- 7. Extension of Terminology -- 8. Signal and Symbol -- 9. Alternatives to a Behavioral Semiotic -- 2-LANGUAGE AND SOCIAL BEHAVIOR -- 1. Language as Sign Phenomenon -- 2. The Definition of 'Language' -- 3. Consideration of the Proposed Definition -- 4. The Interpersonality of the Language Sign -- 5. Mead's Concept of the Significant Symbol -- 6. Post-Language Symbols -- 7. The Mentalistic Controversy Resumed -- 8. Signs in Animals and Men -- 9. Language and Behavioristics -- 3-MODES OF SIGNIFYING -- 1. The Problem Stated -- 2. Origin of the Modes of Signifying -- 3. Behavioral Criteria for Differentiating the Modes -- 4. Expression, Emotion, and Usage -- 5. Ogden and Richards on Modes of Signifying -- 6. Ascriptors -- 7. Identifiors, Designators, and Designative Ascriptors -- 8. Appraisors and Appraisive Ascriptors -- 9. Prescriptors and Prescriptive Ascriptors -- 10. Formators and Formative Ascriptors -- 11. Interrelation of the Modes of Signifying -- 4-ADEQUACY, TRUTH, AND RELIABILITY OF SIGNS -- 1. The Sense in Which a Sign Is Used -- 2. The Four Primary Sign Usages -- 3. Informative Adequacy: Convincingness -- 4. Valuative Adequacy: Effectiveness -- 5. Incitive Adequacy: Persuasiveness -- 6. Systemic Adequacy: Correctness -- 7. T-Ascriptors and "Truth" -- 8. Belief and Knowledge -- 9. The Limits of Signification and Knowledge -- 10. The Control of Non-Designative Ascriptors -- 11. Communication -- 12. Belief, Denotation, and Adequacy -- 5-TYPES OF DISCOURSE -- 1. Classificatory Basis -- 2. Scientific Discourse.
Note:
Description based on publisher supplied metadata and other sources
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