ISBN:
9780205453511
Language:
English
Pages:
Online-Ressource (352 p)
Edition:
9th ed
Parallel Title:
Print version Introduction to Rhetorical Communication
DDC:
302.2242
Keywords:
Electronic books
Description / Table of Contents:
Cover; Half Title; Title Page; Copyright Page; Table of Contents; Preface; Part I Getting Started; 1 A Rhetorical Tradition; Earliest Writings; The Greek Period; The Roman Period; Third Century A.D. to the Renaissance; The Renaissance; The Colonial Period; The Twentieth Century; History in Perspective; Discussion Questions; Notes; 2 The Nature of Rhetorical Communication; The Meaning of Rhetorical Communication; Models of the Communication Process; Interpersonal Communication Model; Some Important Distinctions; Misconceptions About Communication; The Goals of Rhetorical Communication
Description / Table of Contents:
ListeningDiscussion Questions; Notes; 3 Stage Fright: A Normal Problem; A Normal Problem; Communication Apprehension; Causes of Stage Fright; Effects of Stage Fright; Controlling Stage Fright; A Final Word; Discussion Questions; Notes; Part II Basic Theory; 4 The Nature of the Receiver: Attitude Formation and Change; The Nature of Attitudes; Attitudes and Beliefs; Attitude Formation; The Persistence of Attitudes; Attitude Consistency and Attitude Change; Message Discrepancy and Attitude Change; Retention of Attitude Change; Rhetorical Thought; Discussion Questions; Notes
Description / Table of Contents:
5 Ethos: A Dominant Factor in Rhetorical CommunicationEthos Defined; The Dimensions of Source Credibility; The Effect of Initial Source Credibility; Initial Source Credibility and Learning; Derived Source Credibility; Terminal Source Credibility; Long-Term Effect of Source Credibility; Interpersonal Attraction; Homophily; Temperament; Power and Ethos; Discussion Questions; Notes; 6 The Nature of Persuasive Argument; A Psychological Model of Argument; The Types of Claims; The Types of Warrants; Verification of Warrants; The Types of Data; Options Regarding Reservations; Discussion Questions
Description / Table of Contents:
Notes7 Nonverbal Communication; The Importance of Nonverbal Messages; Proxemics; Chronemics; Oculesics; Haptics; Kinesics; Objectics; Vocalics; Discussion Questions; Notes; 8 Diversity and Culture; Cultural Sensitivity; Culture; On Becoming Enculturated; Culture as Communication Context; Xenophobia and Ethnocentrism; The Ethnocentrism Continuum; Improving Rhetorical Communication Across Cultures; Discussion Questions; Notes; Part III Message Preparation and Presentation; 9 Message Preparation: Preliminary Considerations; Selection of a Topic; Selection of a Purpose; General Audience Analysis
Description / Table of Contents:
Channels and Forms for Presentation of MessagesSelection of Source for Presentation; Perception of the Possible; Discussion Questions; Notes; 10 Informative Messages; Persuasive Versus Informative Intent; Pseudo-Informative Messages; The Goodwill Informative Message; The Motivation to Inform; Understanding and Belief; Understanding: Determining the Informative Goal; Characteristics of Informative Messages; The Materials for Informative Messages; Visual Aids in Informative Communication; Discussion Questions; Notes; 11 Message Preparation: Invention; Invention Defined; The Basic Plan
Description / Table of Contents:
The Generation of Argument
Note:
Description based upon print version of record
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