ISBN:
9780415704649
,
9780203761908
Language:
English
Pages:
Online-Ressource (233 p)
Series Statement:
Routledge Advances in Event Research Series
Parallel Title:
Print version Event Design : Social perspectives and practices
DDC:
394.2
Keywords:
Electronic books
Abstract:
Events are becoming more complex as their range of functions grows, as meeting places, creative spaces, economic catalysts, social drivers, community builders, image makers, business forums and network nodes. Effective design can produce more successful business models that can help to sustain cultural and sporting activities even in difficult economic times. This process requires creative imagination, and a design methodology or in other words 'imagineering'. This book brings together a wide range of international experts in the fields of events, design and imagineering to examine the event d
Description / Table of Contents:
Cover; Half Title; Title Page; Copyright Page; Table of Contents; List of figures; List of tables; Notes on contributors; Preface; 1 Introduction: designing events, events as a design strategy; 2 Imagineering events as interaction ritual chains; 3 Service design methods in event design; 4 The role of imagineering as an event design strategy in the business event industry; 5 From visitor journey to event design; 6 The discourse of design as an asset for the city: from business innovation to vernacular event; 7 How to slay a dragon slowly: applying slow principles to event design
Description / Table of Contents:
8 Designing events for socio- cultural impacts: the Holy Week in Puglia (Italy)9 Design processes around dynamic marketing communications for event organizations; 10 Co-creative events: analysis and illustrations; 11 Classical music, liveness and digital technologies; 12 The transformation of leisure experiences in music festivals: new ways to design imaginative, creative and memorable leisure experiences through technology and social networks; 13 Traditional gastronomy events as tourist experiences: thecase of Santarém Gastronomy Festival (Portugal)
Description / Table of Contents:
14 Event design: conclusions and future research directionsIndex
Note:
Description based upon print version of record
Permalink
