ISBN:
9781138018754
Language:
English
Pages:
Online-Ressource (263 p)
Parallel Title:
Print version Jazz Sells: Music, Marketing, and Meaning
DDC:
306.4/84250973
Keywords:
Electronic books
Abstract:
Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts, exploring how the relationship between brand, jazz music, and jazz discourses come together to create meaning for the product and the consumer. At the same time, it examines how jazz offers an invaluable lens through which to
Description / Table of Contents:
Cover; Title; Copyright; Dedication; CONTENTS; List of Illustrations; Series Foreword; Preface; Acknowledgments; 1 Introduction; Mass Production, Mass Mediation, and the Emergence of the Consumer-Citizen; Music in Advertising: An Overview; Studying Music and Advertising: Reviewing the Field; Theoretical Framework; Methodology; Chapter Outline; 2 Pimps, Rebels, and Volkswagens; "You've Taken My Blues and Gone": Jazz, Commerce, and the Culture Industries 1920-1960; "You My Audience . . .:" Charles Mingus, Dissent, and Commodification; Mingus Sells Jettas: Improvisation and the Open Road
Description / Table of Contents:
Conclusion3 Autoeroticism: Sex, Cars, and Jazz; Joyrides, Jazzy Tendencies, and the Decline of America; American Dreams: Jazz, Cars, and Consumerism; Jazz Economies: Plymouth, Honda, and Globalization; "This is My Car:" Chrysler, Pop-Jazz, and Diana Krall; Conclusion; 4 The New Sound of Cola; Developing the New Sound of Cola; "Coming Together": Diversity and the Omni-American Cola; "Jazz Up Your Life": Pepsi Jazz and Consumer Agency; Conclusion: Indulge Yourself With Jazz; 5 "The Bank of Music"; Buying Goodwill: Sponsorship as Advertising; A Brief History of Jazz Festivals
Description / Table of Contents:
Comfort and Community: Jazz Festivals as Brand FitCorporate Social Responsibility: Ethical Marketing, Marketing Ethics; Conclusion: Jazz Festivals and the Spectacle of Community; 6 Conclusion; Index
Note:
Description based upon print version of record
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