ISBN:
9780429431128
,
0429431120
,
9780429775024
,
0429775024
,
9780429775031
,
0429775032
,
9780429775048
,
0429775040
Language:
English
Pages:
1 Online-Ressource (xxvii, 235 pages)
,
illustrations
Series Statement:
Routledge studies in international business and the world economy
DDC:
302.3/5072
Keywords:
Communication in management Cross-cultural studies
;
Multilingual communication
;
Intercultural communication
;
International business enterprises Cross-cultural studies Management
;
BUSINESS & ECONOMICS / International / General
;
LANGUAGE ARTS & DISCIPLINES / Linguistics
Abstract:
"This book sets new trajectories for language-sensitive business and management research and pedagogy. These are characterised by the existence of language plurality. Empirical studies have been established as important and relevant for contemporary research. It has shifted language-sensitive research from the periphery to the centre of international management research. However, this field is rapidly changing, and new thematic approaches have begun to emerge. By addressing this, the book offers genuine and more nuanced insights into existing themes and offers applications of emergent conceptual developments in different settings. The second part of the book covers methodologies and offers examples and cutting-edge insights into the role of translation in the execution of empirical research and theorising arising from it. Finally, the book draws together innovative ways of how to address the challenges of a multilingual teaching classroom and how to innovate in order to incorporate such diversity through pedagogic practice"--...
URL:
https://www.taylorfrancis.com/books/9780429431128
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