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  • 1
    ISBN: 9781350278042 , 9781350278073
    Language: English
    Pages: xvi, 306 Seiten , Illustrationen
    Series Statement: Critical perspectives in South Asian history
    Parallel Title: Erscheint auch als Haynes, Douglas E Emergence of brand-name capitalism in late colonial India
    DDC: 659.1
    Keywords: Werbung ; Markenname ; Konsumentenverhalten ; Wirtschaftsgeschichte ; Indien ; Advertising Brand name products ; Consumer behavior ; Middle class ; Britisch-Indien ; Markenname ; Verbraucherverhalten ; Mittelstand
    Abstract: "This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a profession and underwent critical transformations. Analysing the cultural strategies, both verbal and visual, used by foreign businesses in their advertisements to capture urban consumers, Haynes argues that the promoters of various commodities crystalized their campaigns around principles of modern conjugality. He also highlights the limitations of brand-name capitalism during this period, examining both its inability to cultivate markets in the countryside or among the urban poor, and its failure to secure middle-class customers. With numerous examples of illustrated advertisements taken from Indian newspapers, the book discusses campaigns for male sex tonics and women's medicines, hot drinks such as Ovaltine and Horlicks, soaps such as Lifebuoy, Lux and Sunlight, cooking mediums such as Dalda and electrical household technologies. By examining the formation of 'brand-name capitalism' and two key structures that accompanied it- the advertising agency and the field of professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in South Asia into a larger global history of consumer capitalism"--
    Note: "First published in Great Britain" , Includes bibliographical references and index
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  • 2
    ISBN: 9781108486781
    Language: English
    Pages: xii, 372 Seiten , Illustrationen , 24 cm
    Parallel Title: Erscheint auch als Rethinking markets in modern India
    Parallel Title: Erscheint auch als Rethinking markets in modern India
    DDC: 381/.10954
    Keywords: Markt ; Handel ; Vertriebsweg ; Informelle Wirtschaft ; Ambulanter Handel ; Geschäftsmodell ; Geschäftskultur ; Wirtschaftskultur ; Indien ; Markets ; Bazaars (Markets) ; Informal sector (Economics) ; India Economic conditions ; Fallstudie ; Aufsatzsammlung
    Abstract: Markets in modern India : embedded, contested, pliable / Sebastian Schwecke and Ajay Gandhi -- Banking in the bazaar : the Nattukottai Chettiars / David Rudner -- Space in motion : an uneven narrative of urban private property in Bombay / Nikhil Rao -- Magic of business : occult forces in the bazaar economy / Projit Bihari Mukharji -- Vernacular capitalism, advertising, and the bazaar in early twentieth-century western India / Douglas E. Haynes -- The artifice of trust : reputational and procedural registers of trust in north Indian "informal" finance / Sebastian Schwecke -- Mandi acts and market lore : regulatory life in India's agricultural markets / Mekhala Krishnamurthy -- The market and the sovereign : politics, performance, and impasses of cross-LoC trade / Aditi Saraf -- Brandism vs. bazaarism : mediating divinity in Banaras / Andy Rotman -- Black money in India : fighting specters and fostering relations / Ajay Gandhi -- Market making in Punjab lotteries : regulation and mutual dependence / Matthew Hull -- Liquid assets : transactional grammars of alcohol in Jharkhand / Roger Begrich -- Building on sand? Criminal markets and politics in Tamil Nadu / Barbara Harriss-White and J. Jeyaranjan.
    Note: Includes bibliographical references and index
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  • 3
    ISBN: 9780520966673
    Language: English
    Pages: 1 online resource (493 pages)
    Edition: 1st ed.
    Series Statement: California World History Library v.26
    Parallel Title: Erscheint auch als A global history of sexual science, 1880-1960
    DDC: 306.7009/034
    RVK:
    Keywords: Sexology--History--19th century ; Sexology ; History ; 19th century ; Sexology History ; 19th century ; Electronic books ; Aufsatzsammlung ; Sexualwissenschaft ; Geschichte 1880-1960
    Abstract: Starting in the late nineteenth century, scholars and activists all over the world suddenly began to insist that understandings of sex be based on science. As Japanese and Indian sexologists influenced their German, British, and American counterparts and vice versa, sexuality, modernity, and imaginings of exotified "Others" became intimately linked. The first anthology to provide a worldwide perspective on the birth and development of the field, A Global History of Sexual Science contends that actors outside of Europe--in Asia, Latin America, and Africa--became important interlocutors in debates on prostitution, birth control, and transvestism. Ideas circulated through intellectual exchange, travel, and internationally produced and disseminated publications. Twenty scholars tackle specific issues, including the female orgasm and the criminalization of male homosexuality, to demonstrate how concepts and ideas introduced by sexual scientists gained currency throughout the modern world
    Abstract: Cover -- A Global History of Sexual Science, 1880-1960 -- Title -- Copyright -- CONTENTS -- List of Illustrations -- Acknowledgments -- Introduction: Toward a Global History of Sexual Science: Movements, Networks, and Deployments -- PART ONE EVOLUTION, SEXUAL SCIENCE, AND THE ANTHROPOLOGY OF THE OTHER -- 1 Global Modernity and Sexual Science: The Case of Male Homosexuality and Female Prostitution, 1880-1950 -- 2 "Let Us Leave the Hospital -- Let Us Go on a Journey around the World": British and German Sexual Science and the Global Search for Sexual Variation -- 3 Westermarck's Morocco: The Epistemic Politics of Cultural Anthropology and Sexual Science -- 4 Monogamy's Nature: Global Sexual Science and the Secularization of Christian Marriage -- 5 The "Hottentot Apron": Genital Aberration in the History of Sexual Science -- PART TWO SCIENCE BY THE BOOK AND UNRULY APPROPRIATIONS -- 6 Sexology in the Southwest: Law, Medicine, and Sexuality in Germany and Its Colonies -- 7 Understanding R. D. Karve: Brahmacharya, Modernity, and the Appropriation of Global Sexual Science in Western India, 1927-1953 -- 8 The "Ellis Effect": Translating Sexual Science in Republican China, 1911-1949 -- 9 Takahashi Tetsu and Popular Sexology in Early Postwar Japan, 1945-1970 -- 10 Mexican Sexology and Male Homosexuality: Genealogies and Global Contexts, 1860-1957 -- 11 The Science of Sexual Difference: Ogura Seizaburō, Hiratsuka Raichō, and the Intersection of Sexology and Feminism in Early-Twentieth-Century Japan -- 12 Time for Sex: The Education of Desire and the Conduct of Childhood in Global/Hindu Sexology -- PART THREE MOBILITY, TRAVEL, EXILE, AND THE CIRCUITS OF SEXOLOGICAL KNOWLEDGE -- 13 Latin Eugenics and Sexual Knowledge in Italy, Spain, and Argentina: International Networks across the Atlantic
    Abstract: 14 "Forms So Attenuated That They Merge into Normality Itself": Alexander Lipschütz, Gregorio Marañón, and Theories of Intersexuality in Chile, circa 1930 -- 15 "Tyranny of Orgasm": Global Governance of Sexuality from Bombay, 1930s-1950s -- 16 Magnus Hirschfeld's Onnagata -- 17 Agnes Smedley between Berlin, Bombay, and Beijing: Sexology, Communism, and National Independence -- 18 The Limits of Transnationalism: The Case of Max Marcuse -- Afterword: In the Shadow of Empire: The Words and Worlds of Sexual Science -- List of Contributors -- Index
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  • 4
    Language: English
    Angaben zur Quelle: 33/1-2, 1999, S. 141-169.
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  • 5
    Article
    Article
    In:  Being middle-class in India 53, 2011, S. 23-46
    Language: English
    Titel der Quelle: Being middle-class in India
    Angaben zur Quelle: 53, 2011, S. 23-46
    Note: Douglas E. Haynes
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  • 6
    Book
    Book
    Oakland, California :University of California Press,
    ISBN: 978-0-520-29337-3 , 978-0-520-29339-7
    Language: English
    Pages: xiii, 477 Seiten : , Illustrationen.
    Parallel Title: Erscheint auch als
    DDC: 306.7009/034
    RVK:
    RVK:
    Keywords: Geschichte 1900-2000 ; Geschichte 1800-1900 ; Geschichte 1880-1960 ; Sexology / History / 19th century ; Sexology / History / 20th century ; Sexology ; Geschichte ; Sexualwissenschaft. ; Aufsatzsammlung ; Aufsatzsammlung ; Aufsatzsammlung ; Aufsatzsammlung ; Sexualwissenschaft ; Geschichte 1880-1960
    Abstract: "Sex has no history, but sexual science does. During the late nineteenth century, people all over the world suddenly began to insist that understandings of sex must be based on science. As Japanese and Indian sexologists influenced their German and American counterparts, and vice versa, sexuality, modernity, and imaginings of exotified "Others" became intimately linked. The first anthology to provide a worldwide perspective on the birth and development of the field, A Global History of Sexual Science contends that actors outside of Europe--in Asia, Latin America, and Africa--became important interlocutors in a globalizing field where ideas were circulated through intellectual exchange, travel, and internationally produced and disseminated publications. Twenty scholars tackle specific issues, including prostitution and the criminalization of male homosexuality, to demonstrate how concepts and ideas introduced by sexual scientists gained currency throughout the modern world"--Provided by publisher
    Description / Table of Contents: Includes bibliographical references and index
    Description / Table of Contents: Introduction : towards a global history of sexual science : movements, networks, and deployments / Veronika Fuechtner, Douglas E. Haynes, and Ryan Jones -- Global modernity and sexual science : the case of male homosexuality and female prostitution, 1880-1950 / Pablo Ben -- "Let us leave the hospital; let us go on a journey around the world" : British and German sexual science and the global search for sexual variation / Kate Fisher and Jana Funke -- Westermarck's Morocco : sexology & the epistemic politics of cultural anthropology / Ralph Leck -- Monogamy's nature : global sexual science and the secularization of Christian marriage / Angie Willey -- The "Hottentot Apron" in the history of sexual science / Rebecca Hodes -- Sexology in the Southwest : law, medicine and sexuality in Germany and its colonies / Robert Deam Tobin --
    Description / Table of Contents: Explaining R.D. Karve's philosophy of sexual science : women's reform, anti-Brahminism and debates over male sexuality in western India, 1925-1940 / Shrikant Botre and Douglas E. Haynes -- The "Ellis Effect" : translating sexual science in Republican China, 1911-1949 / Rachel Hui-Chi Hsu -- Takahashi Tetsu and popular sexology in early postwar Japan, 1945-1970 / Mark McLelland -- Mexican sexology and male homosexuality : genealogies and global contexts, 1860-1957 / Ryan Jones -- The science of sexual difference : Ogura Seizaburō, Hiratsuka Raichō, and the intersection of sexology and feminism in early twentieth-century Japan / Michiko Suzuki -- Time for sex : the education of desire and the conduct of childhood in global/Hindu sexology / Ishita Pande -- Latin eugenics and sexual knowledge in Italy, Spain and Argentina : international networks across the Atlantic / Chiara Beccalossi --
    Description / Table of Contents: "Forms so attentuated that they merge into normality itself" : Alexander Lipschutz, Gregorio Marañón, and theories of intersexuality in Chile, c.1930 / Kurt MacMillan -- "Tyranny of orgasm" : global governance of sexuality from Bombay, 1930s-1950s / Sanjam Ahluwalia -- Magnus Hirschfeld's Onnagata / Rainer Herrn -- Agnes Smedley between Berlin, Bombay and Beijing : sexology, Communism and national independence / Veronika Fuechtner -- The limits of transnationalism : the case of Max Marcuse / Kristen Leng -- Afterword / Howard Chiang
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  • 7
    ISBN: 9780520909489 , 0520909488 , 0585130698 , 9780585130699 , 0520067258 , 9780520067257
    Language: English
    Pages: 1 Online-Ressource (xi, 363 pages)
    DDC: 306/.0954/75
    Keywords: SOCIAL SCIENCE / Anthropology / Cultural ; POLITICAL SCIENCE / Public Policy / Cultural Policy ; SOCIAL SCIENCE / Popular Culture ; Elite (Social sciences) ; Political science ; Social history ; Geschichte ; Politische Wissenschaft ; Sozialgeschichte ; Elite (Social sciences) History ; Politische Kultur ; Geschichte ; Indien ; Surat ; Surat ; Politische Kultur ; Geschichte
    Note: Includes bibliographical references (pages 341-356) and index , This book explores the rhetoric and ritual of Indian elites undercolonialism, focusing on the city of Surat in the Bombay Presidency. It particularly examines how local elites appropriated and modified the liberal representative discourse of Britain and thus fashioned a "public" culture that excluded the city's underclasses. Departing from traditional explanations that have seen this process as resulting from English education or radical transformations in society, Haynes emphasizes the importance of the unequal power relationship between the British and those Indians who struggled for political influence and justice within the colonial framework. A major contribution of the book is Haynes' analysis of the emergence and ultimate failure of Ghandian cultural meanings in Indian politics after 1923. The book addresses issues of importance to historians and anthropologists of India, to political scientists seeking to understand the origins of democracy in the "Third World," and general readers interested in comprehending processes of cultural change in colonial contexts.--Publisher description
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  • 8
    Book
    Book
    Berkeley [u.a.] : University of California Press
    ISBN: 0520067258
    Language: English
    Pages: XI, 363 S. , graph. Darst.
    Edition: [Reprint]
    DDC: 306.209547509034
    Keywords: Politische Kultur ; Elite ; Politik ; Kolonialismus ; Ethnohistorie ; Geschichte 1852-1928 ; Surat ; Indien
    Note: Literaturverz. S. 341 - 356
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  • 9
    Article
    Article
    Associated volumes
    In:  Rethinking markets in modern India (2020), Seite 116-146 | year:2020 | pages:116-146
    ISBN: 9781108486781
    Language: English
    Titel der Quelle: Rethinking markets in modern India
    Publ. der Quelle: Cambridge, United Kingdom : Cambridge University Press, 2020
    Angaben zur Quelle: (2020), Seite 116-146
    Angaben zur Quelle: year:2020
    Angaben zur Quelle: pages:116-146
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  • 10
    Article
    Article
    Associated volumes
    In:  Globalising everyday consumption in India (2020), Seite 75-97 | year:2020 | pages:75-97
    ISBN: 9780367178529
    Language: English
    Titel der Quelle: Globalising everyday consumption in India
    Publ. der Quelle: London : Routledge, 2020
    Angaben zur Quelle: (2020), Seite 75-97
    Angaben zur Quelle: year:2020
    Angaben zur Quelle: pages:75-97
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