ISBN:
9781137589644
Language:
English
Pages:
1 online resource (323 pages)
Edition:
2nd ed.
Parallel Title:
Erscheint auch als
DDC:
302.23072
Keywords:
Mass media-Research-Methodology
;
Electronic books
Abstract:
Cover -- Contents -- Acknowledgements -- Preface to the second edition -- List of tables and figures -- 1 Introduction -- Mapping the field of media and communication research -- On theory and methods - and asking the right questions -- Quantitative and qualitative methods - and convergence -- Structure and contents of the book -- Mapping the field of media and communication research -- On theory and methods - and asking the right questions -- Quantitative and qualitative methods - and convergence -- Structure and contents of the book -- 2 The research process -- What to research -- The steps of the research process -- Further reading and resources -- Further reading -- 3 Researching ownership and media policy -- Introduction -- Ownership and newsgathering -- Researching stock image archives -- Doing a research project with political economic analysis -- Summary -- Further reading -- 4 Ethnography and observational methods -- Introduction -- Placing data in social processes -- Ethnography in anthropology -- Media use and observational methods -- Online observation and ethnography -- Building observation and ethnography into a research project:a case study of visual journalism -- The problems with ethnography and the role of the researcher -- Carrying out ethnographic and observational research -- Summary -- Further reading -- 5 Content analysis -- A brief history -- Content analysis: definitions and problems -- Doing content analysis: key steps -- Conclusion -- Summary -- Further reading and resources -- 6 Critical Discourse Analysis -- Introduction -- The meaning of discourse -- Power and ideology -- Analysing texts and discovering discourses -- Doing Critical Discourse Analysis -- Using corpus analysis -- Summary -- Further reading -- 7 Analysing narratives and discourse schemas -- Introduction -- What is a narrative?.
Note:
Description based on publisher supplied metadata and other sources
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