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  • 1
    Online Resource
    Online Resource
    Advanced Google AdWords, 3rd Edition (2014)
    [Erscheinungsort nicht ermittelbar] : Sybex | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (696 pages)
    Edition: 3rd edition
    Keywords: Electronic books ; local
    Abstract: The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns. The third edition features more than 50 pages of new material and has been completely revised to cover all the changes to Google's system, including changes to the campaign structure, bid modifiers, new quality score analysis techniques, and the latest ad extension updates. Expert author Brad Geddes gives advanced insight, direction, and strategies for every aspect of using AdWords to create and manage a successful pay-per-click marketing campaign, and also shows you the best tools and techniques for keyword research, including negative keywords. In addition you'll: Discover how to craft winning ad copy, and explore advanced PPC campaign optimization techniques, including how to optimize for a good quality score Explore the intricacies of the Display Network and learn how to interpret reports Learn how to use the AdWords Editor to create thousands of keywords and ad copy configurations Understand advanced bidding strategies, and how to best organize and manage an AdWords account Learn how to best test everything from landing pages to ad copy The book concludes with detailed chapters on understanding, interpreting, and acting upon the detailed AdWords reports so you can confidently make decisions to positively impact your campaigns. Advanced Google AdWords is detailed, in-depth, and full of insights, techniques, tips, tactics, and fascinating real-world case studies, making it the ultimate step-by-step guide for developing advanced AdWords expertise.
    Note: Online resource; Title from title page (viewed May 12, 2014)
    URL: https://learning.oreilly.com/library/view/-/9781118819562/?ar
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  • 2
    Online Resource
    Online Resource
    Advanced Google AdWords (2010)
    Indianapolis, Ind. : Wiley Pub.
    Details
    Language: English
    Pages: 1 online resource (xxxi, 519 p.) , ill.
    Series Statement: Sybex serious skills
    Parallel Title: Erscheint auch als
    Keywords: Google AdWords ; Internet advertising ; Internet marketing ; Electronic books ; Electronic books ; local
    Abstract: This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that Google's expert consultant teaches to Fortune 500 companies in his seminars. Advanced Google AdWords will provide deep insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns. Improve Your Profits and Strategies While this book gives advanced insight into every aspect of using AdWords to create and manage successful marketing campaigns, this books two mantra words are profits and strategies. Advanced Google AdWords will help you create strategies to improve many aspects of your marketing including: Choosing and organizing keywords based upon user intent so your ads and landing pages are always relevant to the searcher. Controlling under which conditions your ad shows so you can save money and increases your conversion rate. Write ads that increase not just click-through-rates and profits Understanding quality score so that you can monitor and increase your quality score Learn how to set bids based upon ROI, time of day, profits, geography, and more Strategies for organizing your account based upon your goals Conversion tracking strategies to learn what parts of your account lead to sales Master testing ad copy and landing pages Follow step-by-step instructions to create action plans so you can easily monitor and manage your campaigns. Learn how to tame the content network so you can profitable expand your advertising goals. Advanced Google AdWords is the ultimate step-by-step guide for developing advanced AdWords expertise. It is detailed, in-depth, and full of insights, techniques, tips, tactics and fascinating real-world case studies. The book will have very high visibility in the PPC community as it will feature a foreword from a Google AdWords insider, an AdWords coupon, and praise quotes from PPC industry notables. Inside you will receive your free bonuses: A $25 coupon for Google AdWords Up to $50 off any officially supported Google AdWords Seminar for Success hosted by Brad Geddes Up to $100 off CertifiedKnowledge.com's online training and tools program
    Note: "Foreword by Fred Vallaeys"--Cover. - Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9780470640739/?ar
    Library Location Call Number Volume/Issue/Year Availability
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  • 3
    Online Resource
    Online Resource
    Advanced Google AdWords (2012)
    Indianapolis, Ind. : J. Wiley & Sons
    Details
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: 2nd ed.
    Parallel Title: Erscheint auch als
    Keywords: Google AdWords ; Internet advertising ; Internet marketing ; Electronic books ; Electronic books ; local
    Abstract: Master every aspect of the powerful Google AdWords platform with this one-of-a-kind guide AdWords expert Brad Geddes, the first and only Advanced AdWords Seminar leader for Google, shares his detailed instruction and insights to get new users up and running quickly and teach AdWords pros some slick new tricks. This must-have new edition offers 50+ pages of fresh material on such topics as retargeting, tracking for analytics, video ad features, ad extensions, and much more. The ultimate guide to advanced Google AdWords techniques authored by a respected AdWords expert who is the Advanced AdWords Seminar leader for Google and a well-known internet marketing consultant Offers insight, direction, and strategies for using every aspect of AdWords to create and manage successful pay-per-click marketing campaigns Goes well beyond the basics and offers tips and tactics that you can apply immediately to your own campaigns Updated and better-than-ever Second Edition features 50+ pages of new material, including targeting capabilities and remarketing, ad extensions, bidding features, tracking for analytics, video ad features, reporting features, and more Provides busy marketers, consultants, PR professionals, web developers, and others with an invaluable, step-by-step guide to keep on hand Includes a Google Adwords coupon If you want to drive the traffic you choose to your website, then this is the guide to get you there.
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118194508/?ar
    Library Location Call Number Volume/Issue/Year Availability
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