ISBN:
0415548322
,
0415548330
,
9780415548328
,
9780415548335
,
9781136655203
Language:
English
Pages:
vi, 198 p.
Edition:
Online-Ausg. 2011 Available via World Wide Web
Parallel Title:
Print version Event Policy : From Theory to Strategy
DDC:
394.2068
Keywords:
Special events -- Planning..
;
Special events -- Management
;
Special events ; Management
;
Special events ; Planning
;
Electronic books
;
Electronic books
Abstract:
Includes bibliographical references and index
Abstract:
As the event management field expands, there has been an emergence of a distinctive 'events' policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation. Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management. Its main aim is to locate the phenomena of events (and festivity) within a theoretical and strategic framework and, in doing so, demonstrate the links between the development of events in policy-making and the theoretical exploration of th
Description / Table of Contents:
Front Cover; Event Policy; Copyright Page; Contents; List of illustrations; Foreword; Preface; Acknowledgements; 1. Event policy: an emerging field of study; Part I: Event policy rationales; 2. Events and festivity: from ritual to regeneration; 3. Trends in events and festivities: the policy panacea; 4. Evaluating event outcomes: a legitimation crisis; Part II: Event policy formations; 5. The politics of events in an age of accumulation; 6. Consuming events: from bread and circuses to brand; 7. Events and social capital: linking and empowering communities
Description / Table of Contents:
8. Events as cultural capital: animating the urbanPart III: Event policy implementations; 9. Glasgow 2014: demonstrating capacity and competence; 10. Destination Dubai: event policy in an Arab state; 11. Mardi Gras, New Orleans: policy intervention in an historical event; 12. Singapore: a mixed economy of events; 13. Conclusions; Bibliography; Index;
Note:
Description based upon print version of record
,
Available via World Wide Web
URL:
Volltext
(lizenzpflichtig)
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