ISBN:
1417572140
,
9781280435010
,
1280435011
,
9781417572144
,
0749436638
,
9780749436636
Language:
English
Pages:
viii, 264 p
,
24 cm
Edition:
Boulder, Colo NetLibrary 2005 Online-Ressource E-Books von NetLibrary
Series Statement:
EBSCOhost eBook Collection
Parallel Title:
Print version Inside-out marketing
Keywords:
Marketing Management.
;
Personnel management.
;
Marketing Management
;
Personnel management
;
Marketing Management
;
Personnel management
;
Marketing Management.
;
Personnel management.
;
Internes Marketing
;
Marketingstrategie
;
Electronic books.
;
Electronic books.
;
Electronic books
;
Internes Marketing
;
Marketingstrategie
;
Marketing
;
Strategisches Management
Abstract:
A guide to internal marketing and the seven components of an internal marketing strategy: vision, mission and values of an organization; corporate strategy; processes and service standards; knowledge management; internal communication; HR strategy; and integrating internal and external marketing
Note:
Includes bibliographical references and index
,
Electronic reproduction, Boulder, Colo : NetLibrary, 2005
URL:
Volltext
(Deutschlandweit zugänglich)
URL:
Volltext
(Deutschlandweit zugänglich)
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