ISBN:
9783319171241
Language:
English
Pages:
Online-Ressource (1 online resource (139 p.))
Edition:
Online-Ausg.
Series Statement:
Management for Professionals
Series Statement:
Management for Professionals Ser.
Series Statement:
EBL-Schweitzer
Parallel Title:
Druckausg.
DDC:
650
Keywords:
Management science
;
Export marketing -- Europe
;
Industrial management -- Europe
;
Management science
;
Electronic books
;
Electronic books
Abstract:
Foreword by David A. Murdoch -- Foreword by Marc Oliver Opresnik -- Acknowledgements -- Introduction (Interview with the Authors) -- Contents -- Author Information and Resume -- 1 The Case for Culture in Expansion Strategy -- 1.1 The Business Environment in Europe and the US -- 1.2 What You Need to Know About Going to the US -- 1.3 The US Cultural Gravity Model™ -- 2 Your Company's Value Proposition in the US -- 2.1 Determining the Fit of Your Company's Value Proposition -- 2.2 What Makes Your Company's Offering Unique? -- 2.3 The Case of SCT's Growth in the US -- 2.4 Business Leader's Experience -- 3 Defining & Exploring the US Market -- 3.1 The Impact of Lack of Market Focus -- 3.2 Lessons Learned From the SCT's Case -- 3.3 US Segmentation Approach -- 3.4 Market Entry Risks -- 3.5 The Underestimated Factors in Market Expansion -- 4 Determining the Organization's Cultural Fit in the US -- 4.1 Transforming Your Organization Culturally -- 4.2 Determining Your Ability to be Agile -- 4.3 Examining Leadership Style Differences -- 4.4 Communication Across Cultures -- 4.5 Sustaining Cultural Changes and Fit With the US Market -- 4.6 Organizational Readiness and The Decision Diamond™ -- 4.7 Organizational Readiness Survey -- 5 Ready to Go to the US? - Key Strategic Steps -- 5.1 Your Strategic Approach -- 5.2 Selecting Your Ideal Customer in Your Target Market -- 5.3 Define a Powerful Offer For Your Focus Market -- 6 Sustaining Your Business Investment in the US -- 6.1 "The Perfect European Exchange Student" -- 6.2 Organizational Structure, Leadership, & Hierarchies -- 6.3 Internal Communication, Culture & Brand -- 6.4 Attracting the Ideal Employee -- 6.5 Employee Recruiting, Hiring & Retention -- 6.6 Compliance & Anti-Discrimination Law in the US -- 6.7 Supplier & Vendor Selection -- 6.8 The Outlook for SCT Today - A Happy Ending -- Afterword.
Note:
Description based upon print version of record
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