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  • 1
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : O'Reilly Media, Inc. | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (300 pages)
    Edition: 1st edition
    Parallel Title: Erscheint auch als Dahlström, Anna Storytelling in design
    Keywords: Electronic books ; local ; Erzählen ; Benutzeroberfläche ; Produktgestaltung ; Design
    Abstract: The number of devices we use on a daily basis is growing, with different devices playing different role at different times. Our ability as designers to control where users are coming from and how they get around the experiences we design is fading. Yet our need to ensure we understand where they are in their journey, so that we can deliver the right content and interactions at the right time and on the right device, is ever more important. By examining tried-and-tested storytelling principles from film, fiction, and music and applying them to the context of design and business, this book takes you on a journey to explore why storytelling matters and how you can apply it to your multi-device design projects and to your organization. For UX designers who want to learn how to apply simple storytelling tools, this comprehensive guide is a must. Understand the role of storytelling and why it matters in multi-device design Learn how to apply storytelling principles and tools to your project Define multi-device interaction design, and create a better user experience across devices Use storytelling principles to tell, sell, and present your multi-device design work Take advantage of case studies and examples of DOs and DON’Ts
    Note: Online resource; Title from title page (viewed December 25, 2019)
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  • 2
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : dpunkt | Boston, MA : Safari
    Language: English , German
    Pages: 1 online resource (390 pages)
    Edition: 1st edition
    Keywords: Electronic books
    Abstract: Mit diesem praktischen Leitfaden lernen Sie, welchen positiven Einfluss Storytelling auf Ihr Produktdesign haben kann und wie es Ihnen dabei hilft, die UX Ihrer Produkte entscheidend zu verbessern. Anna Dahlström zeigt Ihnen anhand zahlreicher spannender Beispiele, wie Sie Storytelling einsetzen und bewährte Prinzipien aus Film und Literatur wie Heldenreise und Storyboards anwenden, um großartige Produkterfahrungen zu erzeugen. • Erfahren Sie, wie die Anatomie einer guten Geschichte Ihr Produktdesign maßgeblich verbessern kann.• Entdecken Sie, wie sich traditionelle Prinzipien, Werkzeuge und Techniken des Storytellings auf wichtige Faktoren des Produktdesigns auswirken.• Lernen Sie, wie Sie mit zielgerichtetem Storytelling die richtige Geschichte erzählen und Menschen zum Handeln motivieren.• Nutzen Sie die Regeln des Storytellings, um Ihre Produkte vorzustellen, zu präsentieren und zu verkaufen.
    Note: Online resource; Title from title page (viewed August 2, 2021) , Mode of access: World Wide Web.
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