Language:
English
Pages:
1 online resource (1 video file, approximately 24 min.)
Edition:
1st edition
Keywords:
Electronic videos ; local
Abstract:
The gaming industry, and the entertainment industry as a whole, is a relentless battle for the human attention span. From acquiring the "right" audience to providing the "right" content, a game's success hinges on identifying what is "right" better than your competition. Applying proper research techniques, identifying opportunities within this research, and devising smarter delivery systems to users require constant evolution in technology and methodology. In this talk, I will discuss how Zynga's data science team has risen to this challenge, incorporating interdisciplinary techniques to fit the needs of our live-game operations.
Note:
Online resource; Title from title screen (viewed March 24, 2020)
,
Mode of access: World Wide Web.
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