ISBN:
9783748906933
,
3748906935
Language:
English
Pages:
1 online resource
Edition:
1st edition.
Series Statement:
Interkulturelle und transkulturelle Kommunikation = Intercultural and transcultural communication ; volume 3
Series Statement:
Interkulturelle und transkulturelle Kommunikation = Intercultural and transcultural communication ;
Parallel Title:
Print version: De-Westernizing visual communication and cultures.
DDC:
302.2/26
Keywords:
Visual communication Social aspects
;
Visual communication
;
Intercultural communication
;
Intercultural communication
;
Visual communication
;
Visual communication Social aspects
;
Developing countries
Description / Table of Contents:
Cover -- On the Need for de-Westernization of Visual Communication and Culture in the Global South -- 1. Introducing and Justifying the New Research Agenda -- 2. The Concept of de-Westernization -- 2.1. Interculturality as a method -- 2.2. Step 1: Differences as a starting point -- 2.3. Step 2: Meta-theoretical perspective -- 2.4. Step 3: Constructing an in-between world -- 3. The Concepts of Global South, Visual Communication and Culture from a Perspective of Power -- 4. Theoretical Reflections and Case Studies of This Book -- 5. Conclusion -- References -- Towards the Pluralization of a Singular Visual Culture -- 1. The origins and disciplines of a field of study -- 2. Critical studies of the image -- 3. From visual culture in the singular to visual cultures in the plural -- References -- De-Westernization an Impossible Epistemic Shift? Visual Research Avenues for a Genuine Paradigm Shift in Communication Studies -- 1. Selected Theoretical Avenues -- 2. The Undergirding Bio-Cultural Framework -- 3. Depicting Different Ways of Seeing: A Sample Case from the Perceptuo-Cognitive Experiment -- 4. Conclusion -- References -- Rethinking Visual Culture in Brazil through the Problematization of Images in English Textbooks -- 1. Methodology -- 2. Literacies in the Brazilian Context -- 3. The National Textbook Program/PNLD -- 4. Analyzing the views of teachers -- 5. Concluding remarks -- References -- Visual Culture on the Semi-Periphery: Reading the Global/Local in Google Image Results -- 1. De-Westernization and (Online) visual culture -- 2. Empirical Context of Semi-periphery -- 3. Research context and scope -- 4. Research Method -- 5. Findings and Discussion -- 5.1. Visual Analysis -- 5.2. Topical Analysis -- 5.3. Source Analysis -- 6. Conclusions -- 7. Contributions -- 8. Limitations and Further Research -- References.
Description / Table of Contents:
Negotiating Semiotics of Mise en Scene is the Real Challenge of Indian Cinema: A De-Westernizing Approach to Visual Culture -- 1. Prominent Lapses of the Western Theories in Interpreting Indian Cinema -- 1.1. Pricking the Nation-Statehood of India -- 1.2. Aspersions on the Rasa Theory in Indian National Cinema -- 1.3. Dubious Moniker 'Bollywood' as Indian Popular Cinema -- 1.4. Fragility of 'Darsanic' Theory in Indian Cinema -- 2. Methodology -- 3. Negotiating Semiotics of Mise en Scene in Indian Cinema -- 4. Conclusions -- References -- Portrayal of Women in Hand-Painted Visual Discourses on the Streets of India -- 1. Issues of representations, marginalization, and gender -- 2. Evolution of popular art expressions in India -- 3. Method -- 4. Results -- 4.1. Nationalist and Hindu perspectives -- 4.2. Sexist representations: Globalization and neoliberal influences -- 5. Discussions -- References -- Examination of Agentic and Communal Identities of Poland and China through Visual Analysis of the Countries' National Emblems -- 1. Literature review -- 1.1. National emblems -- 1.2. Poland and China -- 1.3. National identity -- 2. Theoretical approach -- 2.1. National identity -- 2.2. National emblems -- 3. Methodology -- 4. Findings: Visual interpretation -- 4.1. Primary imago of Poland -- 4.2. Secondary imago of Poland -- 4.3. Primary imago of China -- 4.4. Secondary imago of China -- 5. Implications -- 5.1. Poland -- 5.2. China -- 6. Conclusion -- 6.1. Limitations and Future research -- Funding -- References -- Talking Politics via Images: Exploring Chinese Internet Meme War on Facebook -- 1. Chinese Internet Memes: Critique and Satire -- 2. Internet Memes as Resistance and Subversion in China -- 3. Research Questions -- 4. Methods and Data -- 5. Results -- 5.1. Implicit Expression and Online Satire as Usual.
Description / Table of Contents:
5.2. Top Internet Memes: Competition and Reappropriation -- 5.3. Articulating Politics and Nationalism: Visual-Textual Combination and Contradiction -- 6. Conclusion -- References -- The Art of Resistance: Shishi Pictorial and The Chinese Boycott Movement -- 1. In the Name of the People: The Boycott Wave in Late Qing -- 2. More than for Mobilization: Shishi Pictorial as the Art of Resistance -- 3. The Visualization and Mediatization of Boycotting -- 4. Conclusion -- References -- Visualizing an Alternative Space beyond Borders: Research Participants in Cambodia × Researcher in Japan -- 1. Conceptual Framework -- 2. Methodology -- 3. Cambodia in the Chaotic Times -- 4. Possibilities of Hybridization/De-Westernization: Case of Bav -- 5. Possibilities of Hybridization/De-Westernization: Case of Ms. T S -- 6. Possibilities of Hybridization/De-Westernization: Case of The Art of Becoming -- 7. Conclusion -- Acknowledgements -- References -- EDITORS and CONTRIBUTORS -- EDITORS -- CONTRIBUTORS.
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