ISBN:
9780415827362
Language:
English
Pages:
Online-Ressource (285 p)
Edition:
Online-Ausg.
Series Statement:
Routledge Studies in European Communication Research and Education
Series Statement:
Routledge Studies in European Communication Research and Education Ser.
Parallel Title:
Print version Audience Transformations: Late Modernity's Shifting Audience Positions
DDC:
302.23
Keywords:
Mass media ; Audiences
;
Electronic books
;
Electronic books
Abstract:
The concept of the audience is changing. In the twenty-first century there are novel configurations of user practices and technological capabilities that are altering the way we understand and trust media organizations and representations, how we participate in society, and how we construct our social relations. This book embeds these transformations in a societal, cultural, technological, ideological, economic and historical context, avoiding a naive privileging of technology as the main societal driving force, but also avoiding the media-centric reduction of society to t
Description / Table of Contents:
Cover; Audience Transformations; Title Page; Copyright Page; Table of Contents; 1 Audience / Society Transformations; Part I Using the Media; 2 Cross-Media Use-Unfolding Complexities in Contemporary Audiencehood; 3 New Genres-New Roles for the Audience? An Overview of Recent Research; 4 On the Role of Media in Socially Disadvantaged Families; Part II Unpacking the Audience's Complex Structures (Generations, Minorities and Networks); 5 Generations and Media: The Social Construction of Generational Identity and Differences
Description / Table of Contents:
6 'Lost in Mainstreaming'? Ethnic Minority Audiences for Public and Private Television Broadcasting7 Networks of Belonging: Interaction, Participation and Consumption of Mediatised Content; Part III Participation in and through the Media; 8 The Democratic (Media) Revolution: A Parallel Genealogy of Political and Media Participation; 9 The Mediation of Civic Participation: Diverse Forms of Political Agency in a Multimedia Age; 10 New Perspectives on Audience Activity: 'Prosumption' and Media Activism as Audience Practices; 11 The Role of the Media Industry When Participation Is a Product
Description / Table of Contents:
Part IV Prerequisites of Participation: Access, Literacies and Trust12 Transforming Digital Divides in Different National Contexts; 13 Situating Media Literacy in the Changing Media Environment: Critical Insights from European Research on Audiences; 14 What Does It Mean to Trust the Media?; Contributors; Index
Note:
Description based upon print version of record
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