Your email was sent successfully. Check your inbox.

An error occurred while sending the email. Please try again.

Proceed reservation?

Export
  • 1
    ISBN: 2746701170
    Language: French
    Pages: 128 S. , Ill., graph. Darst., Kt.
    Series Statement: Collection Atlas / Monde
    Uniform Title: Atlas of media and information 〈franz.〉
    DDC: 302.23
    RVK:
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 2
    Map
    Map
    Frankfurt am Main : Fischer-Taschenbuch-Verl.
    ISBN: 359615121X
    Language: German
    Pages: 128 S , zahlr. graph. Darst., Kt , 25 cm
    Edition: Dt. Erstausg.
    Series Statement: Fischer-Taschenbücher 15121
    Uniform Title: The Penguin Atlas of media and information 〈dt.〉
    DDC: 302.23
    RVK:
    RVK:
    RVK:
    RVK:
    Keywords: Mass media ; Mass media Maps ; Communication ; Communication Maps ; Information technology ; Information technology Maps ; Information society ; Information society Maps ; Atlas ; Medien
    Abstract: Informationen, Karten, Grafiken und Tabellen zu Rundfunk und Fernsehen, Film und Kino, Medienunternehmen, Telefon und Handys u.a. (LK/W: Thorn)
    Abstract: Die "Fischer Atlas"-Reihe wird um ein zentrales Globalisierungsthema bereichert: die Welt der Medien. In der bekannten Ausstattung der Reihe wird anhand über 30 doppelseitiger Karten und zahlreicher Grafiken und Schaubilder ein umfassender Überblick über Geschichte, Stand und Perspektiven der globalen Medienrevolution gegeben. Von der Zeitung bis zum Internet zeigt der Atlas die Entwicklung der alten und neuen Medien auf. Der Schwerpunkt der Darstellung liegt dabei auf der Vermittlung weltweiter (die Autoren sind übrigens Australier) statistischer Daten. Sowohl für den Infobestand als auch zur Ausleihe geeignet. (1 A) (LK/W: Thorn)
    Note: Die Originalausg. erscheint zeitgleich u.d.T. "The Penguin Atlas of Media and Information" bei Penguin Books, London [u.a.] , Literaturverz. S.120 - 125
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 3
    ISBN: 9781849664615
    Language: English
    Pages: 1 online resource (293 pages)
    Parallel Title: Erscheint auch als
    DDC: 302.23
    Keywords: Electronic books
    Abstract: This is an accessible introduction to the history, machinery and impact of audience ratings. It is the first comparative account, demonstrating new insights into the complexity of audience participation and the methodological problems associated with assessing ratings. It will be key reading for media professionals and students.
    Note: Description based on publisher supplied metadata and other sources
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 4
    Book
    Book
    St. Lucia : Univ. of Queensland Press
    ISBN: 070223205X
    Language: English
    Pages: XII, 363 S.
    Series Statement: UQP cultural and media policy series
    DDC: 302.33
    RVK:
    Keywords: Marketing research Australia ; Audiences Research ; Australia
    Note: Includes bibliographical references ([331]-353) and index
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 5
    ISBN: 0142000175
    Language: English
    Pages: 128 p , col. ill., chiefly col. maps , 25 cm
    DDC: 302.23
    RVK:
    RVK:
    RVK:
    Keywords: Mass media ; Mass media Maps ; Communication ; Communication Maps ; Information technology ; Information technology Maps ; Information society ; Information society Maps ; Medien ; Atlas
    Note: Subtitle from cover , Includes bibliographical references (p. 120-125) and index
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 6
    Online Resource
    Online Resource
    London : Bloomsbury Academic
    ISBN: 1849664609 , 9781849664608
    Language: English
    Pages: Online-Ressource (xvi, 272 pages) , illustrations, map
    Edition: Online-Ausg.]
    DDC: 302.23
    Keywords: Mass media Audiences ; Mass media Ratings and rankings ; Electronic books Electronic books
    Abstract: "Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as facebook's privacy rulings and Google's alliance with Nielsen. Offering the first really comparative study, it will be critical for media students and professionals."--Publisher's description
    Description / Table of Contents: Why the Ratings Are ImportantThe ConventionThe Panel and the SurveyThe AuditThe Technologies of CountingThe Ratings ProviderThe Networks (and Other Media Providers)Advertisers and Media PlannersThe AudienceThe CriticsThe Future of Ratings.
    Note: Includes bibliographical references (pages 256-267) and index
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 7
    ISBN: 0230551610 , 0230551629 , 9780230551619 , 9780230551626
    Language: English
    Pages: XX, 339 S. , Ill., graph. Darst.
    DDC: 302.23
    RVK:
    Keywords: Mass media ; Medien ; Einführung ; Einführung ; Einführung ; Einführung ; Lehrbuch ; Medien
    URL: Cover
    URL: Cover
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 8
    Online Resource
    Online Resource
    London : Bloomsbury Publishing
    ISBN: 9781849664608
    Language: English
    Pages: Online-Ressource (1 online resource (289 p.))
    Edition: Online-Ausg.
    Series Statement: EBL-Schweitzer
    Parallel Title: Erscheint auch als Balnaves, Mark Rating the audience
    DDC: 302.23
    RVK:
    RVK:
    Keywords: Mediennutzung ; Medienökonomik ; Mass media -- Audiences ; Mass media -- Ratings and rankings ; Mass media ; Audiences ; Mass media ; Ratings and rankings ; Electronic books ; Rundfunk ; Rating ; Rundfunk ; Publikumsforschung
    Abstract: Cover; Contents; List of Figures; List of Tables; Preface; Acknowledgements; 1. Why the Ratings Are Important; Introduction; The Single Number; Summary; 2. The Convention; 'The Crossleys' - Archibald Crossley; Arthur C. Nielsen (and the 'Black Box'); Bill McNair and George Anderson; New Forms of Knowledge about Audiences; Theorizing the Convention; Summary; 3. The Panel and the Survey; The Ratings Intellectuals; Lazarsfeld; The Very Idea of Measurement; Single Source: 'The Holy Grail'; Summary; 4. The Audit; Taming Error; Invisible Audiences; The BBC: Robert Silvey's Thermometer and Barometer
    Abstract: Summary5. The Technologies of Counting; The Diffusion of Ratings Technology; Proliferation of Channels and Measurement; Neuroscience, Neuromarketing and New Technologies of Measurement; Timeshifting and Technologies of Counting; The Increasing Technical Complexity of Audience Measurement; Calls for Harmonization; Summary; 6. The Ratings Provider; The Official Truth; The Silent Revolution; Superior Technology': ATR-OzTAM and ACNielsen Controversy in Australia; Superior Technology': Nielsen versus Hooper, Nielsen versus Arbitron; Summary; 7. The Networks (and Other Media Providers)
    Abstract: TV EconomicsStandardization; Small Audiences and Set-top Boxes; United Kingdom; Summary; 8. Advertisers and Media Planners; The Dual Persona of the Advertiser; The Media Planner; Cost Efficiency and the Curve of Experience; The Competent User; Summary; 9. The Audience; The Modern Audience; The Average Household and the Representative Individual; Home Studies and the Public; Audience Consent; The Knowledge Aggregators; Summary; 10. The Critics; The Broader Context; The Bogart Persona; Objections to Ratings; Setting Limits to Statistics; Problems with Increases in Scale
    Abstract: Impersonal Secondary DataDeprofessionalization of Media Research; Summary; 11. The Future of Ratings; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z
    Abstract: Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention , an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it p
    Note: Description based upon print version of record
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 9
    Book
    Book
    London : British Film Inst.
    ISBN: 0851708609
    Language: English
    Pages: 128 S. , Ill., graph. Darst.
    DDC: 302.23
    RVK:
    RVK:
    Keywords: Atlas
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
  • 10
    ISBN: 9781849663427 , 1849663424 , 9781849663410 , 1849663416 , 9781849664615 , 1849664617 , 9781849664608 , 1849664609
    Language: English
    Pages: xvi, 272 Seiten , Illustrationen, Diagramme
    DDC: 302.23
    RVK:
    RVK:
    Keywords: SOCIAL SCIENCE / Media Studies ; Mass media / Audiences ; Mass media / Ratings and rankings ; Massenmedien ; Mass media Ratings and rankings ; Mass media Audiences
    Description / Table of Contents: Includes bibliographical references (pages 256-267) and index
    Description / Table of Contents: Why the Ratings Are Important -- - The Convention -- - The Panel and the Survey -- - The Audit -- - The Technologies of Counting -- - The Ratings Provider -- - The Networks (and Other Media Providers) -- - Advertisers and Media Planners -- - The Audience -- - The Critics -- - The Future of Ratings
    Description / Table of Contents: "Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as facebook's privacy rulings and Google's alliance with Nielsen. Offering the first really comparative study, it will be critical for media students and professionals."--Publisher's description
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
Close ⊗
This website uses cookies and the analysis tool Matomo. More information can be found here...