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  • 1
    Online Resource
    Online Resource
    The persona lifecycle : keeping people in mind throughout product design (2006)
    Amsterdam : Elsevier
    Details
    ISBN: 0080455735 , 9780080455730
    Language: English
    Pages: 1 online resource (xvii, 724 pages) , illustrations (chiefly color)
    Series Statement: Morgan Kaufmann series in interactive technologies
    Parallel Title: Erscheint auch als
    Parallel Title: Erscheint auch als
    DDC: 658.5/03
    RVK:
    QP 624
    Keywords: Produits commerciaux / Gestion ; Produits nouveaux ; Recherche industrielle ; TECHNOLOGY & ENGINEERING / Industrial Technology ; TECHNOLOGY & ENGINEERING / Industrial Engineering ; BUSINESS & ECONOMICS / Production & Operations Management ; Product management ; New products ; Research, Industrial ; New products ; Product management ; Research, Industrial ; Computing Methodologies ; User-Computer Interface ; Technology ; Product management ; New products ; Research, Industrial ; Product management ; New products ; Research, Industrial ; Produktentwicklung ; Marktforschung ; Zielgruppe ; Industriedesign ; Kundenorientierung ; Produktentwicklung ; Industriedesign ; Kundenorientierung ; Marktforschung ; Zielgruppe
    Abstract: "The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn't just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing"--Resource description page
    Note: Includes bibliographical references (pages 693-705) and indexes
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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  • 2
    Online Resource
    Online Resource
    The essential persona lifecycle : your guide to building and using personas (2010)
    Burlington, Mass. : Morgan Kaufmann Publishers
    Details
    ISBN: 9780123814180
    Language: English
    Pages: 1 online resource (ix, 224 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Product management ; New products ; Research, Industrial ; Electronic books ; local ; Electronic books
    Abstract: The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one. The book discusses the five phases of persona lifecycle: Family planning - Basic ideas and a few tools that will help one get organized Conception and gestation - Step-by-step instructions to move from assumptions to completed personas Birth and maturation - Strategic techniques to get the right information about ones personas out to ones your teammates at the right time Adulthood - Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycle Lifetime achievement and retirement - Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one Practical and immediately applicable how-to reference guide for building and using personas - from planning, creating, launching, evaluating, and determining ROI Invaluable guide that gives you a quick reference for incorporating personas into a product development process Features all the essential how-to material from its parent book, The Persona Lifecycle , as a quick, at your fingertips companion
    Note: Description based on print version record. - Includes bibliographical references (p. 215) and index
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
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