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  • 1
    ISBN: 9780262374989
    Language: English
    Pages: 1 online resource (190 pages) , Illustrationen
    Edition: 1st ed.
    Parallel Title: Erscheint auch als Matassi, Mora To know is to compare
    DDC: 302.23107
    RVK:
    RVK:
    Keywords: Electronic books ; Neue Medien ; Social Media
    Note: Description based on publisher supplied metadata and other sources
    Library Location Call Number Volume/Issue/Year Availability
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  • 2
    ISBN: 9780262545938
    Language: English
    Pages: x, 212 Seiten
    Parallel Title: Erscheint auch als
    Parallel Title: Erscheint auch als
    DDC: 302.231
    RVK:
    RVK:
    Keywords: Methode ; Social Media ; Vergleich ; Online social networks / Study and teaching ; Social media / Study and teaching ; Social Media ; Vergleich ; Methode
    Note: Includes bibliographical references and index
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  • 3
    ISBN: 9780262374989 , 9780262374972
    Language: English
    Pages: 1 Online-Ressource (x, 212 Seiten)
    Parallel Title: Erscheint auch als Matassi, Mora To know is to compare
    DDC: 302.23107
    RVK:
    Keywords: Online social networks Study and teaching ; Social media Study and teaching
    Abstract: Nations, media, and platforms -- Part 1. Foundations -- Cross-national and regional comparisons -- Cross-media comparisons -- Cross-platform comparisons -- Part 2. Pathways -- Histories -- Languages -- Blurred genres, trading zones and heterogeneous inquiries
    Abstract: "The authors argue that scholarship on social media has been limited by an over-reliance on single country studies that focus on one platform at a time, without considering the ties between platforms and other media. To overcome these limitations, the authors propose that social media are better understood by comparing processes of development and use across nations, media, and platforms
    Note: Includes bibliographical references and index
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  • 4
    Online Resource
    Online Resource
    Cambridge : The MIT Press | The Hague : OAPEN FOUNDATION
    ISBN: 9780262374972 , 9780262545938
    Language: English
    Pages: 1 Online-Ressource (224 p.)
    Series Statement: The MIT Press
    DDC: 302.23107
    Keywords: Advertising & society ; Impact of science & technology on society ; History of engineering & technology ; social media ; comparative ; cross-national ; cross-media ; cross-platform ; trans-media ; trading zones
    Abstract: How systematic comparative research can unlock the potential of social media scholarship.Though diverse and fruitful, social media scholarship too often focuses on single platforms in single countries, disconnected from other media that people use. Mora Matassi and Pablo J. Boczkowski's alternative approach offers a framework based on the epistemological principle that everything we know emerges from comparing two or more entities. Drawing on a wealth of real-life cases, Matassi and Boczkowski examine key aspects of social media from three comparative dimensions (nations, media, and platforms) and two topics (history and language) to propose a blueprint that encourages researchers and lay readers alike to think about social media from new perspectives.Matassi and Boczkowski illustrate their theoretical points with examples that link multiple media, illuminate an array of platforms, cover different countries and eras, and address various languages and both textual and non-textual signifiers. The result is an original conceptual account that allows for the study of social media in ways that are global, de-westernized, transmedia, and multiplatform. In addition, the authors review the major texts that use a comparative treatment and suggest topics, theories, and methods for engaging in comparative studies in the future.
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