ISBN:
9781523097555
,
1523097558
Language:
English
Pages:
1 online resource (1 volume)
,
illustrations
Edition:
Second edition.
Keywords:
Social responsibility of business
;
Social entrepreneurship
;
Electronic books
;
Electronic books ; local
Abstract:
"This book shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, and your company's long-term bottom line." -Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com, Inc. B Corps are a global movement of more than 2,700 companies in 60 countries-like Patagonia, Ben & Jerry's, Kickstarter, Danone North America, and Eileen Fisher-that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. This book is the authoritative guide to the what, why, and how of B Corp certification. Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy. The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation-it must be a core value for any company that aspires to make money and make a difference. While this book is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business. As the authors vividly demonstrate, using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand.
Note:
Previous edition published: 2014. - "Tools for building an inclusive economy.". - Includes bibliographical references and index. - Description based on online resource; title from title page (Safari, viewed April 17, 2019)
URL:
https://learning.oreilly.com/library/view/-/9781523097555/?ar
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