ISBN:
9781138776449
Language:
English
Pages:
Online-Ressource (269 p)
Parallel Title:
Print version Social Media Communication : Concepts, Practices, Data, Law and Ethics
DDC:
302.23/1
Keywords:
Electronic books
Abstract:
In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics-all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces
Description / Table of Contents:
Cover; Half Title; Title; Copyright; Contents; List of Tables and Boxes; Preface; 1 Introduction to Social Media Concepts; Social Media Concepts and Theories; Social Media in Journalism; Social Media in PR; Trust; Influence; Engagement; Social Media in Advertising and Marketing; New Media; Ahead; Discussion Questions: Strategies and Tactics; 2 CMC, Diffusion and Social Theories; Identity; Internet History; Social Network Site Definitions; Interaction; Community; Diffusion of New Ideas; Uses and Gratifications; Online Culture and Power; CMC and Social Media
Description / Table of Contents:
Discussion Questions: Strategies and Tactics3 Social Media in Journalism; Journalism Theories; Citizen Journalism; Crowdsourcing; Micro-blogging; Journalism Case Studies; Successes; Bloggers; Social Media Celebrity; Failures; Lessons; Discussion Questions: Strategies and Tactics; 4 Social Media in Public Relations; PR Management; PR History and Tactics; PR Theories; Credibility; Social Capital, Conflict and Collaboration; Social Media Tactics; PR Newsrooms and Message Targeting; PR Blogging and Case Studies; Corporate Social Responsibility (CSR); Non-profits; Successes; Failures; Lessons
Description / Table of Contents:
Discussion Questions: Strategies and Tactics5 Social Media in Advertising and Marketing; Advertising and Marketing Theories; Consumers; Branding; Promotions, Market Research and Segmentation; Integrated Marketing Communication (IMC); Social Media Strategic Planning; Awareness and Engagement; Search Engine Optimization (SEO); Return on Investment (ROI); Cost of Ignoring (COI); Advertising and Marketing Case Studies; Real-time Social Marketing; Successes; Failures; Lessons; Discussion Questions: Strategies and Tactics; 6 Social Media Metrics and Analytics; Social Media Measures
Description / Table of Contents:
See, Say, Feel, DoGoogle Analytics; Facebook Insights; Twitter Analytics; Network Analyses; Other Social Network Measurement; Discussion Questions: Strategies and Tactics; 7 New and Mobile Media Technologies, Innovation and Investment; Entrepreneurs; Angel Investors and Start-ups; Big Ideas and Business; "Crush It" and the Thank You Economy; Crowdfunding; Emergence of New and Mobile Media; Implications of Revolutionary Mobile and Social Media; Twitter Impact; Mobile Geotagging; Google Glass; Discussion Questions: Strategies and Tactics; 8 Big Data and Privacy; Privacy Development
Description / Table of Contents:
Top Social Media Site Privacy PoliciesTwitter; Facebook; Google+; Instagram; LinkedIn; Tumblr; Vine; Snapchat; Big Data and Privacy; FTC Regulation; Privacy and Legal Implications; Discussion Questions: Strategies and Tactics; 9 Law and Regulation; Free Expression and the First Amendment; Internet Libel; Facebook, Twitter and the Law; International Social Media; Prior Restraint and Terrorism; U.S. Internet Indecency; Regulated Media Technologies; FTC Regulation: Advertising, PR and Social Media; Copyright Infringement, File Sharing and Fair Use; Social Perspectives on Law
Description / Table of Contents:
Social Media Privacy Issues
Note:
Description based upon print version of record
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